Author: Andrea Bensaid

A brand content strategy aims to create content that is directly linked to a brand. The goal? Valuing your brand. What you have to keep in mind about brand content What is brand content? Brand content is a marketing strategy that involves creating and spreading content on a brand so that it can be present […]

In Loïc Simon’s words, the French founder of the Social Selling Forum, “social selling is the art of leveraging social media to boost your sales.” On the B2B market, it implies to set up a communication strategy on professional social media to attract more prospects and maintain a relationship with your customers. In this article, […]

Google News is a service developed by Google that allows automated aggregation of press and news articles from a multitude of information sources on the Web. Google News was first launched in April 2002, in more than 20 countries. It is only in 2009 that the French part is launched in its beta version. Some […]

For many marketers, “conversion” is the undeniable key to success. It is in fact, a key concept in digital strategies, and for a good reason: if your marketing campaign fails to convert prospects into customers, your efforts (and investments) are wasted. The conversion rate is therefore an essential indicator, since it measures the effectiveness of […]

All digital roads lead to marketing. The rise of the Internet has gone hand in hand with the development of several powerful options at the disposal of brands and companies looking to boost customer acquisition. Such is the case for paid indexing (SEA), whose most widely used – and certainly mightiest – embodiment is none other than Google Ads, […]

A buyer persona, also known as a marketing persona, is a semi-fictional representation of your ideal customer. This template contains a great deal of data and information that can be used to optimise the customer journey on and off line. The goal of the operation is to position yourself from a user-centric point of view […]

What are Title Tags and meta descriptions? You may ask. Title tags and meta description tags are the very first element that your visitors come across in the Search Engine Result Pages – SERPs – after typing in their search query. Needless to explain the importance of title tags and meta descriptions in terms of […]

Content marketing has become essential for companies. Eskimoz Studio builds content strategy with high added value for you. Definition and objectives of a content strategy What is content marketing? Content marketing is a long-term strategy that aims at attracting visitors to a website by publishing content with high added value, useful and relevant to Internet […]

In the field of marketing, ROI (meaning Return On Investment) holds a very special place. It is one of the most important constituents of marketing campaigns because it is used to measure the profitability of any action undertaken. An ROI calculator therefore constitutes a crucial economic lever for businesses and marketers wishing to assess the […]

Natural language processing is not a newcomer in the tech arena. Yet with the progress it has undergone in the past few years, this branch of artificial intelligence has taken on a whole new dimension, with countless computer programs that we use every day (such as automated translators) now incorporating it. Google appropriated this technology […]