Author: Andrea Bensaid

Website redesign: How to maintain (and boost) your SEO ranking!

published on 6 July, 2021 by

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The aim or a website redesign could be to improve the appearance of your current website, to add new functionalities, to improve the user experience, or to boost its conversion rate. However, a website redesign comes with some inherent risks that you should not fail to take into account: your SEO ranking and your level […]

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Google voice search: What is the impact on SEO?

published on 5 February, 2020 by

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Voice interfaces are changing many habits. Those of consumers, who are more and more likely to dictate their query to their smartphone or smart hub. But also, those of SEO and other marketing specialists who have little choice but to jump on the bandwagon and embrace this evolution whose consequences on SEO are already becoming […]

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Link building : Link baiting statistics!

published on 5 February, 2020 by

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Linkbuilding is still a relatively young ‘science’ in the world of search engine optimization. Consequently, SEO professionals express widely dissenting views on the subject. Is it even possible to do any link building as far as Google is concerned? How to handle a link baiting strategy and make the number of your referring domains soar? […]

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What is inbound marketing ?

published on 4 February, 2020 by

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It doesn’t matter if you are a marketing expert, a layman interested in innovation, a business owner looking to boost their company’s turnover, or a random Internet user with a passion for sales techniques. Whatever the case may be, you must have heard about Inbound Marketing, because the expression is on everyone’s lips.

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