Author: Andrea Bensaid

You’ve probably heard hundreds of times that search engine optimization (SEO) is a fundamental tool for digital marketing. But do you really know what SEO is and how it works? In this article we will explain to you what is SEO and which elements are fundamental to work on to optimize the natural web positioning […]

The aim or a website redesign could be to improve the appearance of your current website, to add new functionalities, to improve the user experience, or to boost its conversion rate. However, a website redesign comes with some inherent risks that you should not fail to take into account: your SEO ranking and your level […]

Voice interfaces are changing many habits. Those of consumers, who are more and more likely to dictate their query to their smartphone or smart hub. But also, those of SEO and other marketing specialists who have little choice but to jump on the bandwagon and embrace this evolution whose consequences on SEO are already becoming […]

Link building is still a relatively young ‘science’ in the world of search engine optimization. Consequently, SEO professionals express widely dissenting views on the subject. Is it even possible to do any link building as far as Google is concerned? How to handle a link baiting strategy and make the number of your referring domains […]

It doesn’t matter if you are a marketing expert, a layman interested in innovation, a business owner looking to boost their company’s turnover, or a random Internet user with a passion for sales techniques. Whatever the case may be, you must have heard about Inbound Marketing, because the expression is on everyone’s lips.