THE HISTORY OF OUR AGENCY

The Eskimoz Agency is created by Andréa Bensaid in 2010. The story begins with the writing of specialized articles about SEO for the website’s blog and consulting missions to help clients – mostly small businesses – with their Google visibility strategies. Eskimoz was born out of one observation: the SEO industry clearly lacks transparency and quality. These are the values which will become the very foundation of our approach.

Google gradually launches important updates such as Panda and Penguin to improve the relevance of its algorithm. On April 24, 2012, on the day the Google Penguin update was first deployed, it wreaks havoc throughout the industry, so much so that many pure play companies are forced to close down. It is at that moment that Eskimoz decides to specialize in addressing Google penalties and develops the first ever methodology for lifting the Penguin penalties in France.

For three years, Eskimoz helped many businesses get out of their penalty status through an in-depth understanding of Google’s guidelines. Once Eskimoz knew this market perfectly, they decided to branch out by launching the very first top-of-the-range professional SEO services. The latter aimed to provide 100% white hat techniques to ensure quality SEO with long-lasting results.

Eskimoz is integrated within Ydyle to take advantage of their complementary skills without going through a third party and offer a more well-rounded approach to their clients. Enhancing design to increase conversion or working on coding to strengthen indexing are actions our SEO experts can now do in-house. These new synergies allow Eskimoz to look towards the future and to deliver ever-improving services to their clients.

A good SEO strategy has a very strong impact on Adwords campaign performance. Which is why Eskimoz naturally developed this offer, as SEA and SEO are deeply connected and complementary. A good website architecture, together with quality content and a good markup can indeed increase quality score, thereby lowering your adverts’ CPC. Eskimoz allows you to benefit from the great potential an  SEO SEA synergy has to offer.

Eskimoz becomes one of the largest French SEO agencies in terms of how many SEO consultants they house in just a few years. The bouncy company is always seeking performance. Their progress is closely linked to the quality results they offered their clients. This proves that the gradual approach and the emphasis on quality that Eskimoz have been putting at the forefront of their strategy for many years rallies up a faithful clientele.

The web is undergoing constant evolution and, at Eskimoz, we are convinced that Digital PR is the next logical step to follow up on good SEO. A brand’s popularity is indeed one of the main criteria Google’s ranking algorithm is based on. Which is why even having the most beautiful site in the world, SEO optimized to perfection, is no longer enough to rank high in an ever more competitive industry. To counter this, Eskimoz have developed a specialized Digital PR offer to give you even more POPULARITY online.

In the Top 500 list of fastest growing companies published by Financial Times, Eskimoz ranks number 1 among the digital consulting actors. This distinction consecrates the agency’s success, which went from 8 to 60 employees in three years’ time and its four-digit growth (almost 3,500%). Above all, it crowns several years of fine-tuning their position to offer high-quality SEO, embracing white hat techniques and putting care in offering their clients their experience to produce reliable, long-lasting results.