SEO Contest 2025: A Showdown of Germany’s Top Agencies
With the acquisition of Semtrix in spring 2024, Eskimoz strengthened its footprint in Europe by entering the German market—marking its fifth local presence. Semtrix is a well-established name in Germany’s SEO scene. Founded in 2015 by Jan-Niklas Kuhl, a business graduate with deep expertise in data-driven online marketing, the agency has since grown to a team of 50+ professionals across Düsseldorf, Essen, Hamburg, and Nuremberg. Their client portfolio ranges from tech-savvy startups to long-standing SMEs and household-name brands.
Germany’s SEO Contest – A Unique Industry Benchmark
Beyond their daily client work, Semtrix regularly takes part in industry challenges that put their skills to the test. One of the most prestigious of these is the annual SEO Contest organised by agenturtipp.de – a renowned platform within the German SEO community. The contest has been running since 2020 and is seen as a true test of creativity, technical precision, and strategic thinking.
Each year, a fictional keyword is revealed, and participating agencies compete to rank at the top of Google’s search results. The keyword for 2025 is: “Keywordkönig” (literally: Keyword King). The contest launched on May 14th and culminates on June 11th, 2025.
Key facts at a glance:
- Organizer: agenturtipp.de
- Sponsor 2025: Thomas Nething (Hurra.com)
- Contest period: May 14 – June 11, 2025
- Goal: Rank #1 on Google for the keyword “Keywordkönig”
- Critical ranking dates:
- June 9, 2025 – 11:00 AM
- June 10, 2025 – 11:00 AM
- June 11, 2025 – 11:00 AM
The rankings on these dates will determine the final winners.
Past Keywords & Champions:
2020: SandstrandSEO – WDF SEO
2021: Contentbär – SEO-Küche
2022: SommerSEO – Semtrix
2023: Conversionzauber – Klickhelden
2024: RankensteinSEO – web-netz
2025: Keywordkönig – ???
Semtrix’s Rise to the Top – A Look Back
Semtrix is no stranger to the contest. In 2022, the team claimed first place with the keyword “SommerSEO”. The winning strategy? A highly creative landing page designed in the style of classic youth magazines like BRAVO, backed by clever content, technical excellence, and real-time monitoring.
Game On: The Keywordkönig Campaign 2025
For this year’s contest, Semtrix is taking it up a notch. The agency has drawn inspiration from pop culture and fantasy worlds, launching its own “Game of SERPs” – a thematic battle for digital dominance that will ultimately crown the Keyword King.
Their strategy focuses on:
- Fantasy storytelling around SEO kingdoms
- Multimedia content including visuals and interactive features
- Technical on-page SEO enhancements
- Narrative-driven link-building
- Agile strategy updates based on contest dynamics
The goal: not just to rank—but to engage users, create viral appeal, and dominate the SERPs creatively and sustainably.
What’s at Stake?
The contest isn’t just about bragging rights. Top-ranking agencies can look forward to valuable industry prizes, including:
1st Place Rewards:
- Ticket & party invite for SEO-Day
- Online marketing subscription (Rheinwerk)
- 12-month Rankscale.ai Pro plan
- 1-year Website Boosting magazine subscription
- AI Content Creation book (Berens & Bolk)
- €100 credit on Agenturtipp.de leads
- 12-month Seobility agency plan
- Official SEO certificate from BVDW
Prizes for 2nd to 10th place include SEO tools, books, and further certifications.
A New Chapter for Semtrix
This year’s contest is more than just a competition—it’s a statement. For Semtrix, it’s an opportunity to demonstrate thought leadership, test new SEO approaches, and continue raising the bar for the industry.
As part of the Eskimoz Group, Semtrix benefits from shared expertise, new resources, and a strong international network. Their participation in the 2025 SEO Contest marks yet another milestone in their ongoing evolution—one that may well end with the crown.
