Webinar Replay:
Tracking & Optimising ROI in AI Search

Measure, Understand, and Maximise Your Visibility in the Age of AI-Powered Search

Search is undergoing a transformation. The rise of AI-powered search engines is reshaping user behaviour, traffic sources, and visibility opportunities. For brands, this raises a crucial question: how can you measure and optimise return on investment (ROI) in this new landscape?

In this exclusive webinar, Peec AI and Eskimoz join forces to help you track and boost your visibility in AI search – and turn these new opportunities into tangible business performance.

Why Watch?

As search evolves rapidly, understanding the impact of AI on your brand is no longer optional – it’s essential. In this session, you’ll gain the knowledge and tools to:

Understand the new dynamics of visibility in AI-powered search
Learn how to track performance and ROI with precision
Identify strategic opportunities to strengthen your search presence
Implement practical actions to grow your visibility and results

Speakers

Malte Landwehr, CPO & CMO – Peec AI

Malte Landwehr is the CPO & CMO at Peec AI, a leading AI search analytics solution. Before joining Peec AI, he was VP SEO at idealo, one of Europe’s largest price comparison platforms. Malte previously served as VP Product at Searchmetrics and has 20 years of experience in SEO and Product Management. He has co-founded an SEO agency, conducted research on social networks, and built one of Germany’s 50 largest blogs. Malte frequently speaks at industry events and writes about the future of search and marketing in the AI-first era.
Sam Martin-Ross, Managing Director UK – Eskimoz

Sam Martin-Ross is the Managing Director of Eskimoz UK, a leading AI SEO agency. Before joining Eskimoz, he founded and built his own digital marketing agency, Digital Uncut, where he helped startups scale through data-led SEO strategies. With extensive experience in search, analytics, and AI integration, Sam specialises in growth and search performance marketing. He regularly shares insights on the future of SEO in the AI era and is recognised for translating complex AI capabilities into practical, growth-focused solutions.
Jules Chazot, Head of Content – Eskimoz

Jules Chazot is the Head of Content at Eskimoz UK, a leading AI-driven SEO agency. He specialises in crafting content strategies that combine creativity with data and AI to drive organic growth and brand authority. Before joining Eskimoz, Jules built extensive experience leading content initiatives for a range of ambitious brands, helping them scale through impactful storytelling and SEO-focused editorial strategies. Passionate about the evolving role of AI in content creation, he regularly explores how technology can enhance creativity, user engagement, and search performance.

Agenda

Peec AI – Measuring Visibility & ROI in AI Search
- What “AI visibility” means — and why it matters for brands
- The latest changes in AI search and how they impact performance
- How to track positions & visibility
- Live demo of the Peec AI platform: dashboards, KPIs, and advanced features
Eskimoz – How Brands Can Boost Their Visibility
- Identify the key levers to increase your presence in AI search
- Content, structure, and internal linking strategies tailored for AI
- Technical optimisations: schemas, metadata, sitemaps, and key signals
- Case studies and best practices from leading brands
- A practical roadmap to turn AI visibility into business revenue & growth