Search Marketing 2026
Rankings and Trends

Market share, SEO performance, Paid traffic analysis, strategic keywords and the best-performing players… Find out all about your sector with our 2026 search barometers.

Key numbers
15.7 billions visits analysed in 2026
20 sub-categories analysed across the 4 industries
+360 websites analysed using our proprietary tools

What You’ll Find in This Benchmark

Search Market Leaders

Identify the brands leading search engine performance in your industry and benchmark your results against the top players.

Key Industry Insights

Discover strategic keywords, SEO trends, and share of voice data to better understand the competitive landscape and market dynamics.

Paid Search Trends

Gain in-depth insights into paid media strategies, uncover what drives performance in your sector, and refine your own approach.

The Authors of This Study

Meet the experts behind this report and discover the insights that shaped its creation.

  • Romane Bioulac

    Marketing Manager

  • Johnny Craston

    Head of Operations – United Kingdom

  • Laura Jorge Jacobo

    SEO Manager

  • Jules Chazot

    Lead Content Strategist

Ressources

  • How to Adapt Successful Strategies to New Territories in 2026

    Unlock the strategies and insights you need to succeed in international markets.

    Download