Paid Media Agency
Boost your sales with paid media
Our media experts manage your advertising campaigns on Search, Social and Programmatic platforms to maximise your ROAS.
They trust us
Paid media that powers your growth
We help companies select and manage the right paid media channels to generate growth, visibility and measurable business results.
Classic market approach
Eskimoz Paid Media Approach
AI is transforming Paid Media
Advertising automation is radically changing paid media strategies. Platforms such as Google Ads and Meta Ads now use AI to optimise delivery, bidding and targeting. Brands that are able to leverage data, audience analytics, and relevant business signals gain a decisive advantage in improving their media performance and digital acquisition.
Eskimoz App
Our proprietary platform to manage your paid media performance, centralise marketing data, and optimise channels.
Omnichannel
Shoppyz
Optimises the visibility of your products on Google Shopping, using to advanced product feed management.
Discover
Brand Protector
Monitors competitors bidding on your branded keywords and automatically optimises Google Ads bids.
Discover
SEO / PPC Synergy
Cross-references your SEO and ad data to optimise where you spend your media budgets and improve acquisition costs.
Discover
Our Paid Media methodology
A rigorous methodology to manage your campaigns and reduce your costs per click.
AI-driven paid media
An AI-first approach to improve the performance of your campaigns, refine targeting and maximise return on investment.
-
Learn more
AI agents automate the creation and optimisation of paid media campaigns. They analyse audiences, keywords and business signals to quickly set up Google Ads or social ads. This allows teams to focus on strategy, creative testing, and overall performance.
-
Learn more
The AI-assisted Content Factory accelerates the production of advertising assets. Visuals, creative variants and social ad formats are generated at scale to feed campaigns. Your marketing teams can test more creatives to improve media performance and overall profitability.
-
Learn more
AI engines are already redefining the way we use search and information. Generative Engine Advertising prepares brands for these new environments. Data, intent and sponsored content are becoming real levers for capturing attention at the heart of conversational interfaces.
Our Paid Media expertise
Social Ads
PAIDActivate paid social networks to develop your visibility, generate acquisition and accelerate your growth.
Read more Read less
Social platforms have become major acquisition levers. We design and manage your campaigns on Meta, LinkedIn or TikTok according to your business objectives. Audience targeting, ad formats and continuous optimisation are activated to maximise performance. Data analytics helps to gradually improve viewability and conversions.
Amazon Ads
PAIDDevelop your e-commerce sales with optimised sponsored campaigns on the Amazon platform.
Read more Read less
Amazon works as a product search engine where visibility depends on queries and listing performance. We structure Sponsored Products, Sponsored Brands, and Sponsored Display campaigns based on search data and conversion signals. Bid management and listing optimization help us strengthen your brand's presence on Amazon.
Google Ads
PAIDCapture search intent with Google Ads campaigns optimized to drive qualified traffic and conversions.
Read more Read less
Google Ads allows you to capture search intentions with high business value. We structure campaigns around a paid media strategy focused on acquisition and performance. Keyword analysis, account structuring, and bid optimization can improve visibility on Google. Campaigns are driven by data to maximize marketing results and digital growth.
ChatGPT Ads
PAIDAnticipate new advertising opportunities in conversational engines and artificial intelligence interfaces.
Read more Read less
Conversational engines are transforming access to information. AI interfaces are gradually becoming spaces where recommendations, comparisons and purchasing decisions are made. We analyze these models to understand their diffusion and intention logics. This monitoring allows us to anticipate the integration of advertising formats and to adapt paid media strategies to these conversational search interfaces.
CRO
PAIDImprove your conversion rate to maximize the impact and profitability of your advertising campaigns.
Read more Read less
Paid media performance depends directly on the ability of sites to turn traffic into conversions. We analyze user journeys, landing pages, and behavioral signals from Ads campaigns. A/B tests allow us to evaluate different design and structural variants. The objective is to increase the conversion of paid traffic and improve the return on media investment.
Data & Tracking
DATAAccurately measure marketing performance with reliable and structured data collection.
Read more Read less
A successful paid media strategy relies on accurate tracking of conversions and user interactions. We structure the tagging plan and the collection of marketing data. Campaign performance is analyzed to understand the real contribution of each platform and acquisition lever. This data allows us to guide budget decisions and optimize your media strategy.
Automation
AILeverage ad automation to improve the efficiency and performance of your paid media campaigns.
Read more Read less
Ad platforms now use algorithmic learning models to optimize bidding, targeting, and campaign delivery. We structure accounts and conversion signals to feed these systems. Audience data, performance histories, and user behaviors allow us to fine-tune automatic optimization and gradually improve your marketing results.
Creative Studio
CONTENTProduce ad creatives adapted to media platforms to improve campaign performance.
Read more Read less
The performance of Ads campaigns depends largely on the quality and renewal of ad creatives. Our Creative Studio designs creative visuals, videos and assets. Creatives are tested for different audiences, messages, and formats. Performance analysis allows us to identify the creative combinations that generate the most engagement and improve the results of your campaigns in the long term.
Our Paid Media Consultants
By choosing Eskimoz as your Paid Media agency, you benefit from tailor-made support in your advertising campaign strategy (SEA, Social ads and display. Each mission is based on operational expertise of the platforms and a detailed reading of marketing data.
-
Audrey Pons
Head of Paid Social
-
Candela Sánchez
Performance Consultant
-
Chiara Del Vanga
Team Leader PPC
-
Flora Batanu-Chapuis
Content Strategist
-
Julie Droin
Head of Product – Group
-
Nathan Bani
Paid Media Consultant
-
Pasquale Maresca
Client & E-Commerce Director
-
Rémi Kerhoas
Performance Director
-
Valentin Paoli
Head of Sales
-
Tom Glaigevitch
Head of Content Strategy
Results That Speak for Themselves
“Eskimoz has enabled us to structure our SEO strategy on a European scale and turn it into a real growth driver for our e-commerce business. Their support has been key to achieving our performance targets.”
Alisson Cotret
Head of European Acquisition
+ 29 %
Increase in ROI
+ 37 %
Increase in organic traffic
Explore and anticipate the evolution of Paid Media
Maximize your ROAS
Agence Paid media: Questions?
What is a paid media agency?
A paid media agency will be the guarantor of the proper development and monitoring of media buying. It takes care of the purchase of your online advertising space, in particular via levers such as SEA (Google Ads, Bing, Yahoo), programmatic buying (display) or social ads (Facebook, Instagram, TikTok, LinkedIn, etc.) and supports you in your decision-making. The paid media agency also helps you to improve the management of your budgets.
An agency like Eskimoz, allows you to increase your sales, develop your brand awareness and establish your position as an expert with total cost control.
Why work with a paid media agency?
In addition to saving you time on a daily basis, an Ads agency (or media agency) benefits from the knowledge and network necessary for the smooth running of your advertising strategy. The media agency acts as a link between the advertiser and the advertising agencies (Google, Facebook, Amazon, etc.) with whom it develops close relationships.
An Ads agency like Eskimoz also has internal reporting tools to ensure that you can keep track of your campaigns. You are also in direct contact with a dedicated consultant, who is responsible for advising you, implementing the chosen recommendations and monitoring performance.
What are the differences between paid media, owned media and earned media?
Paid media corresponds to advertising investments on digital platforms such as Google Ads, social ads, display or retail media. Brands pay to run their campaigns and reach a targeted audience.
Owned media refers to the media that the company owns (website, blog, newsletter, application, etc.). These channels allow you to directly control the distribution of content.
Earned media, on the other hand, corresponds to the visibility obtained naturally through mentions in the press, shares on social networks or user recommendations. A successful marketing strategy combines these three levers to maximize your visibility.
What are the services of a paid media agency?
A paid media agency supports companies in the management and optimization of their digital advertising campaigns. Services include the definition of the media strategy, the structuring of Google Ads and social ads accounts, the activation of campaigns and the optimization of performance.
The agency also analyzes marketing data to identify the most profitable audiences and improve campaign performance. Some agencies also offer complementary expertise such as tracking, advertising creation, CRO or data analysis.
How to choose the right paid media agency for your business?
The choice of a paid media agency is based on several criteria: the expertise of the consultants, the mastery of advertising platforms and the ability to manage marketing performance. A good agency must be able to structure advertising investments and optimize performance. Transparency on results, quality of reporting and tailor-made support are also key elements.
Eskimoz has a data agency made up of web analysts and data scientists at the service of your data-driven strategy. Analysing your data allows us to identify levers for improvement in order to optimise the profitability of your advertising campaigns.
What are the costs of a paid media agency?
The costs of a paid media agency vary depending on the size of the campaigns, the platforms activated and the level of support. Compensation can be in the form of a monthly fee, a percentage of the advertising budget, or a hybrid model.
In addition to management fees, companies must also plan for the media budget devoted to campaigns. The objective remains to optimize the return on advertising spend through rigorous campaign management and performance data.