The Paid Media Agency
Delivering ROI & Revenue
From channel planning through to ad copywriting, our data-led paid media services are designed to deliver ROI & Revenue.
Channels we manage
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Paid search
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Paid Social
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Programmatic
Paid Media The Eskimoz Method
From channel planning through to ad copywriting, here is how our data-led paid media services deliver ROI & Revenue.
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STEP 1
Brief
Not sure how impactful your paid media efforts are? As a leading paid media agency, we’re renowned for our robust auditing services, which are designed to pinpoint your strengths and weaknesses. Our team will evaluate past paid media campaigns and help you better understand how to connect with your target audience.
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STEP 2
Strategy
The success of your paid media campaigns lies in having a thorough strategy in place. We’ll conduct in-depth research into your target markets and competitors to drive recommendations for channels and campaigns. The focus here is on optimising for quality over quantity.
We’ll also provide clear guides on which creative will work best with your strategy, factoring in copy and visuals in line with your brand guidelines.
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STEP 3
Building Campaigns
Starting with your all-important campaign structure and setting up conversion tracking, we’ll build out your various paid media campaigns so they’re as effective as possible. By keeping on top of all the latest ad platform changes to make sure we’re using each effectively.
For multinational campaigns, we can translate into all Western European languages, as well as Korean and Japanese, always tweaking to make sure campaigns work perfectly in every territory.
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STEP 4
Optimising Creative
When it comes to copy and creative, there’s always more experimenting to be done. The most well oiled campaigns will always perform better if they have creativity that grabs attention. Testing creative and messaging will let us know what your target audience responds best to.
Whether you need new direction from our designers, or simply need us to plug into your existing design team, we can provide creative strategy, creative testing and learnings for you to use elsewhere.
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STEP 5
Ongoing optimisation
Our proactive approach to paid media means that our blend of automation and regular human reviewing continuously improves your campaign’s ROI.
Our data engineers will pull in all your ad platform data, and even your CRM, to a custom Data Studio report to better understand how and why leads convert. We then use those findings to optimise your paid media campaigns.
« Paid media is constantly changing, and increasingly competitive. Adopting a cross-channel strategy that drives revenue is crucial. »
Our
Expertise
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Programmatic
Find out moreWith our partners, we can leverage the latest in programmatic targeting and creative.
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Amazon
Find out moreWe can harness the full potential of the Amazon Marketplace for your ecommerce business.
The world of Localised Growth™
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5
Countries
Working as one, sharing centralised tools and data so everything connects.
Because juggling multiple agencies across territories is stressful. Everyone pulls in different directions and performance suffers. -
12
Languages
Spoken natively in-house, so every word works for your target audience.
Because basic keyword translations don’t cut it. Instead, we design international marketing strategies crafted for specific regions -
200
Consultants
Across Europe bring local market knowledge to every campaign.
Because different cultures and regulations can be a minefield. Without local insights, you end up wasting budgets on the wrong targeting and messaging. -
850+
Clients
We are experienced in every major sector, working with startups, medium-sized companies and household name brands – and everything in between.
Using data to drive performance
Precision Strategy
We use industry leading tools & your CRM to understand your customer’s behaviour, combined with our international expertise to deliver a tailored strategy.
Real-Time Dashboards
Our customised dashboards available from your own login area, unify data from various sources and allow us to optimise even the most complex international campaigns.
Proprietary Technology
Leveraging data engineering and AI, we’ ve developed several of our own SEO & PPC tools that will give your performance marketing the edge.
Connecting businesses with customers
Learn how hiyacar substantially increased their organic traffic & reduced cost per acquisition by partnering with our expert teams.
Learn how Matterport notably increased qualified leads & reduced cost per acquisition by partnering with our expert teams.
Learn how Beaufort & Blake successfully increased their ROI whilst increasing spend by partnering with our expert teams.
Any Questions?
A paid media agency is there to oversee your media buying strategy, its development, and its follow-up. The agency’s role is to strategise and manage your online ads, particularly through levers like PPC (Google Ads, Bing, Yahoo), programmatic buying (Display), or paid social ads (Facebook, Instagram, TikTok, LinkedIn, etc.).
Working with the right paid media agency will help you improve your budget management by allowing you to match your highest-performing campaigns with the ideal budget.
Choosing an agency like Eskimoz means increasing your sales, boosting your brand’s reputation, and establishing your position as an industry expert, all with complete control over your costs.
Beyond helping you save time, a paid media agency has extensive knowledge of the digital ad platform your marketing strategy depends on. Your paid media agency enables advertisers to make the most of advertising platforms (Google, Facebook, Amazon, etc.) by leveraging their close relationships with them.
Eskimoz, a paid media agency, also has internal reporting tools at its disposal, ensuring a flawless follow-up process for your campaigns. We assign a dedicated consultant to your project so you always have a direct link to us. They will assist and advise you, implement selected recommendations, and monitor your performance.
