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Boost Your Conversion Rate With a CRO Agency

Improve your customer journey and boost your conversion rate thanks to a CRO strategy devised by our very own experts. Sales growth awaits you at the other end.

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optimisez vos conversions avec une agence cro

Conversion Rate Do More, With Less

Conversion Rate Optimisation – otherwise known as CRO – is a marketing technique that allows you to boost your conversion rate without increasing your expenses. Thanks to CRO, you can get more prospects and fuel the growth of your business through consistent sales. Our CRO agency is there to help you determine what’s stunting your conversion and how to improve it for a better user experience that generates conversion.

pourquoi optimiser vos conversions avec une agence CRO

CRO The Steps

  • Conversion Audit

    A conversion audit highlights the elements that hinder conversion and limit the success of your e-commerce objectives. This analysis allows us to make some hypotheses. Based on these, we can prioritise the A/B tests to be deployed and define an action plan.

  • A/B Testing Programmes

    A/B testing assesses different versions of your website, landing page, or application to determine which offers the best user experience and conversion rate.

  • Wireframes (Prototypes)

    Building a functional mock-up of a web page allows us to visualise the various elements that make up the interface. Based on this, we can bring the user the experience they’re looking for.

« Even if you invest a significant budget in acquisition, if your customer journey isn’t optimised, you can be sure you’re going to lose money. »
Johnny Craston – PPC Director

A Tried and True Method

Improving your conversion rate is a multiple-step process.
  • Understanding Your Requirements

    Our CRO agency discusses every element of your project with you to understand your objectives, customer journey, and your requirements in general.

  • CRO Audit

    To pinpoint what exactly is hindering conversion, our CRO agency performs a CRO audit and collects your data, so our various web analytics tools can give us an overview of your situation.

  • Action Plan

    Once we’ve framed our hypotheses, our CRO agency prioritises upcoming A/B tests through a clear and detailed action plan.

  • Reporting

    Once the changes have been implemented, our CRO agency assesses the performance we’ve achieved. You can monitor the progress of your conversion rate through a custom dashboard.

  • Iteration

    From auditing to reporting, we repeat each step to keep improving your conversion rate, using recurring tests.

CRO Agency The Benefits

  • Benefit 1

    A better understanding of your customers and prospects

    By implementing A/B tests, our CRO agency allows you to identify the users’ preferences and implement solutions that encourage them to progress down the path to purchase.

  • Benefit 2

    Implementing ROI-driven actions

    With verified data at your disposal, you can easily implement actions to improve your conversion rate and, as a result, your return on investment.

  • Benefit 3

    An optimised conversion rate at every step of the customer journey

    Thanks to the tests we’ve carried out, our CRO agency optimises your conversion rate at every stage of the customer journey to encourage them to take action.

  • Benefit 4

    Testing solutions without developing them

    A/B tests require no official development to achieve concrete results.

  • Benefit 5

    Optimising your website performance

    By improving the user experience and customer journey people can experience on your website, our CRO agency boosts its performance (loading time, SEO, etc.).

  • Benefit 6

    Improved customer experience

    By considering a sample of your Internet users and looking at their preferences, you can improve your customer experience on a larger scale, encouraging your visitors you convert more quickly.



agence data
  • Dashboarding

    We give you the tools to monitor your progress towards your objectives in real time.

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  • Tracking

    We help you define and collect the most relevant data for your needs.

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  • SEO Data

    We help you understand how to use your data to make sounder SEO decisions.

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  • A/B Test

    We improve your conversion rate through A/B testing to guarantee optimal results.

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  • CRO

    We provide recommendations to help you optimise your website and boost your conversion rate.

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Our Commitment

  • Expertise

    Since 2010, we have worked with over 2000 clients across 90 countries. This extensive experience enables us to address your challenges with precision.

  • Passion

    We are a team of passionate individuals who constantly stay abreast of industry developments. This mindset ensures that you work with consultants who are deeply committed to your success.

  • Performance

    We guide you in implementing a results-driven strategy. Our commitment is to make a tangible impact on your business by providing avenues for growth.


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Des questions ?

CRO – or Conversion Rate Optimisation – is a technique that consists in optimising your conversion rate using various tools and approaches. Attracting visitors to your website is great, but having a website where users take action is even better! Implementing a strategy designed to maximise your conversion rate encourages users to complete concrete actions.

CRO requires A/B tests to determine, for example, which version of a web page performs the best.

To improve your conversion rate, you first need to define clear, measurable objectives. Then comes an A/B testing phase, which you can use to enhance titles or headings on a web page, the wording of a CTA, a product image, etc. Once you have your test results, you can analyse them and implement the modifications that will boost your conversion rate.

You could also use a heat map to understand the behaviour of your users, conduct surveys regarding your visitors, or put new solutions in place. An email capture tool is a good example.

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