CRO Agency
Boost Your Conversion Rate
Turn your traffic into revenue with a CRO strategy driven by data and performance.
They trust us
A Performance-Focused CRO Strategy
Eskimoz combines data, UX and continuous experimentation to maximise your conversions and generate a direct impact on your revenue.
Competitors
The Eskimoz Method
CRO: The Engine Behind Profitability
In a context where clicks are becoming scarcer and journeys increasingly direct via AI engines, every visit counts more. Attracting traffic is no longer enough — you need to maximise its value.
CRO becomes a strategic tool for turning every interaction into a conversion, improving overall performance and generating more revenue without increasing acquisition budgets.
Eskimoz App
A proprietary platform to analyse your performance, understand your users and manage your optimisations continuously.
Scribe
LLM Ranking
Crawlr
Notorious
Our process
CRO Enhanced by AI
An AI-first approach designed to improve the precision of analysis, accelerate optimisations and maximise conversion performance.
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A network of 40+ AI agents that analyse user behaviour and identify friction points within your journeys. The agents detect optimisation opportunities and help prioritise actions by their impact on your conversion rate.
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An scalable approach to producing content and page variants that enables different versions to be tested rapidly. AI generates, adapts and optimises content to identify the highest-performing messages and continuously improve your conversions.
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AI analyses user intent and behaviour to understand the barriers to conversion. These insights help us tailor journeys, sharpen content relevance and optimise every stage of the funnel.
Our CRO Expertise for Your Growth
CRO Audit
CONVERSIONIdentify the barriers to your conversion and unlock quick optimisation opportunities.
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We analyse your user journeys, your analytics data and your performance to identify friction points. We highlight optimisation opportunities and quick wins. Result: a clear action plan to improve your conversions and maximise your ROI.
A/B Testing
DATATest different page variants to identify those that maximise your conversions.
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We design and deploy A/B tests to compare different versions of your pages and identify the best performers. Each test is based on data-driven hypotheses. Result: reliable decisions and continuous improvement of your conversion rate.
UX & User Journey
DATAImprove the user experience to make your journeys smoother and more effective at every stage.
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We analyse and optimise your user journeys to make them more intuitive and efficient. Every interaction is designed to facilitate conversion. Result: a better experience and a significant increase in your conversion rate.
CRO Copywriting
CONTENTOptimise your messaging to strengthen engagement and trigger action at every user interaction.
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We rework your content to make it more persuasive and tailored to what users are looking for. Every word is optimised to maximise impact. Result: stronger engagement and better conversion.
Tracking & Data
DATAGather and act on reliable data to inform your decisions and optimise your performance.
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We implement precise tracking to analyse user behaviour and measure performance. The data collected tells us where to focus. Result: a CRO strategy driven by reliable, actionable insights.
Personalisation
DATATailor your journeys to user profiles to improve relevance and maximise conversions.
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We deploy personalised experiences based on user behaviour and segments. This approach improves the relevance of each touchpoint. Result: an increase in conversions and greater customer satisfaction.
Landing Pages
CONTENTCreate optimised pages that effectively convert visitors arriving from your acquisition campaigns.
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We design and optimise your landing pages to maximise their performance. Structure, content and UX are all designed to guide the user towards action. Result: an optimised conversion rate and better ROI.
Analysis & Reporting
DATATrack your performance and optimise your actions using clear, immediately actionable data.
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We monitor your key KPIs and analyse the results of each optimisation. Insights help us keep the strategy sharp. Result: constant improvement of your performance and business impact.
Our CRO experts
Our CRO experts optimize your user journeys to improve the experience, identify friction points, and sustainably maximize your conversion rate.
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Guillaume Houdouin
AI Product Builder
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Tom Glaigevitch
Head of Content Strategy
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Candela Sánchez
Performance Consultant
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Christophe Chaudet
CRO expert
Results That Speak for Themselves
“Eskimoz helped us build a coherent SEO strategy and significantly expand our keyword coverage. We gained meaningful visibility on key areas of expertise and improved our ability to generate qualified leads.”
Hervé-Pierre Tahi
Head of Marketing Operations
+ 597 %
Increase in referring domains
+ 686 %
Increase in booking requests
Explore, Understand and Anticipate the Evolution of CRO
Become essential
Frequently Asked Questions About CRO
What is CRO and why is it complementary to SEO?
CRO (Conversion Rate Optimisation) involves optimising your site to increase the number of conversions. It complements SEO by turning the traffic generated into concrete results. Where SEO attracts visitors, CRO maximises their value by improving the user experience and the conversion journey.
How do you calculate your conversion rate and what are the benchmarks?
The conversion rate is calculated by dividing the number of conversions by the number of visitors, multiplied by 100. Benchmarks vary by sector: e-commerce, B2B or SaaS. The important thing is to track your progress and optimise continuously to exceed your current performance.
What are the most effective CRO techniques in e-commerce?
The highest-performing techniques include optimising product pages, improving the checkout funnel, simplifying the payment process and reinforcing trust signals.
A/B tests let you validate optimisations and identify the highest-impact changes.
How long does an A/B test take and how do you interpret the results?
An A/B test typically runs for between two and four weeks, depending on traffic volume. Results must be statistically significant to be meaningful. The goal is to identify the best-performing variations and deploy them to deliver lasting conversion gains.
What ROI can I expect from a CRO strategy?
CRO allows you to increase conversions without increasing acquisition costs. Gains vary depending on the starting point, but a well-executed strategy generates a positive ROI quickly. Impact is measured through increased revenue and improved profitability.
CRO and UX design: what is the difference?
CRO aims to improve performance and conversions, whilst UX design focuses on the user experience. The two disciplines are complementary: good UX facilitates conversion, and CRO lets you measure and optimise its impact on business results.
What is a CRO agency and how do you choose one?
A CRO agency supports businesses in optimising their conversion rate through data, UX and testing. To choose the right one, prioritise a results-oriented approach, test-and-learn methodologies and the ability to demonstrate a real impact on revenue.