The SEO blog of the future

SEMrush:  The top 5 features you need to know!

published on 5 April, 2022 by

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In the course of a decade, SEMrush has become one of the most popular tools in the digital marketing world. At first, it was simply designed to be a simple keyword analysis solution; but in time, it became a true marketing tool directed to SEO professionals. Its success is undeniable: today SEMrush is used by […]

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HTTPS: What is it and how to migrate your website?

published on 30 March, 2022 by

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The role of HTTPS in SEO may not seem extremely obvious. And yet, there certainly is a connection between the two. Regardless of the capacity in which you peruse the web (as an enlightened amateur, avid user, occasional blogger, or digital professional), you have no doubt encountered this website security protocol before. You would, at […]

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Core Web Vitals: Google’s new indicators to assess the state of user experience

published on 29 March, 2022 by

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No surprise there: Google values technical performance. It is what ensures Internet users will have a high-quality experience browsing a website… and what allows a search engine to provide what they are looking for. The integration of UX as part of the Google search engine optimization criteria is therefore nothing new. And yet, the implementation […]

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Google MUM: the new algorithm for complex queries

published on 25 March, 2022 by

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Google’s algorithms are many, and greatly differ over time. All of these updates do, however, have one thing in common: They know how to send shivers down the spines of even the most talented SEO experts, who worry about having to completely overhaul their practices every single time. All this to say, the fact that […]

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Internal linking: How to manage internal links

published on 18 March, 2022 by

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When it comes to search engine optimization, options seem to abound, sometimes monopolizing our attention. Which is why it’s worth remembering how relevant an On-Site strategy may be, given that we can lead it exactly as we see fit. Optimizing it is all about internal linking. This notion refers to the art of mastering your […]

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The History of the Google Logo

published on 15 March, 2022 by

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It simply has to be one of the most famous logo designs there ever were, since it is seen by billions of users around the world every day. It also belongs to the most famous search engine of all time, Google. Do you know where this logotype comes from? What it means? What makes it […]

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