You know the old saying: Better to have a fast website than a slow one. Except that page load time is not just a matter of preference. It’s all about performance. The longer a page takes to be displayed, the more the user’s frustration escalates, and the more the bounce rate increases – up to […]
In the course of a decade, SEMrush has become one of the most popular tools in the digital marketing world. At first, it was simply designed to be a simple keyword analysis solution; but in time, it became a true marketing tool directed to SEO professionals. Its success is undeniable: today SEMrush is used by […]
The role of HTTPS in SEO may not seem extremely obvious. And yet, there certainly is a connection between the two. Regardless of the capacity in which you peruse the web (as an enlightened amateur, avid user, occasional blogger, or digital professional), you have no doubt encountered this website security protocol before. You would, at […]
It takes a good SEO strategy to highlight a website’s best features. Optimisation is a never-ending task that needs to keep up with Google’s quest for relevant search results. Google’s latest interface also reflects this mindset. Google My Business was released in 2014 and has been revolutionising local SEO ever since. What is Google My […]
No surprise there: Google values technical performance. It is what ensures Internet users will have a high-quality experience browsing a website… and what allows a search engine to provide what they are looking for. The integration of UX as part of the Google search engine optimization criteria is therefore nothing new. And yet, the implementation […]
Google’s algorithms are many, and greatly differ over time. All of these updates do, however, have one thing in common: They know how to send shivers down the spines of even the most talented SEO experts, who worry about having to completely overhaul their practices every single time. All this to say, the fact that […]
Google this, Google that… The search engine seems ubiquitous in every situation: It finds the shortest route to go from a point A to a point B based on traffic conditions, it picks up your mail, it brings you the latest news from around the world, it even helps you do your shopping by remembering […]
When it comes to search engine optimization, options seem to abound, sometimes monopolizing our attention. Which is why it’s worth remembering how relevant an On-Site strategy may be, given that we can lead it exactly as we see fit. Optimizing it is all about internal linking. This notion refers to the art of mastering your […]
It simply has to be one of the most famous logo designs there ever were, since it is seen by billions of users around the world every day. It also belongs to the most famous search engine of all time, Google. Do you know where this logotype comes from? What it means? What makes it […]
Launched in 2008 in Germany and in the UK before expanding to France in 2010, and then to the rest of Europe, Google Shopping ads have become a staple for all ecommerce platforms. But if you wish to take full advantage of their immense selling power, there are a few rules to master. In our […]
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