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Increasing Keyword Coverage

Our teams collaborated with consulting firm PwC with the objective of improving the keyword coverage of their French-language websites, resulting in increased traffic and the generation of more leads.

After 2 years of collaboration

Our results

  • +109%

    organic traffic

  • +1,400

    referring domains

  • +88%

    keywords in the top 3 positions

Eskimoz x PwC

The partnership

For more than 2 years, Eskimoz has been collaborating with PricewaterhouseCoopers (PwC), an international company specialising in auditing, accounting, and business consulting services. This consulting firm is one of the Big Four, along with Deloitte, EY, and KPMG.
PwC contacted Eskimoz for assistance in revamping its website.

the brief

The objective

PwC offers a diverse range of services and seeks to broaden its keyword coverage to target a wider range of keywords on its website. The goal is to attract more qualified visitors interested in exploring PwC’s expertise within a less competitive landscape.
Throughout our collaboration, our experts supported PwC with valuable technical and editorial advice.

our method

The strategy

created to meet the client’s needs

  • Keyword recommendations

  • Content hub mapping

  • Updating ‘Google My Business’ listings

  • Technical performance monitoring


Our results

Keywords in the top 3

PwC’s presence in the top 3 results on SERPs increased by 60%.


Keywords in the top 4-10

PwC’s presence on the first page of the SERP has increased by 76% since the beginning of our partnership.

PwC TOP 10

Referring domains

The number of referring domains has doubled as a result of our successful collaboration and effective strategy.

Domaines référents PwC

Organic traffic

An increase of 141% in organic traffic to PwC’s website in just over 2 years.

Trafic organique PWC
Case studies

Client success stories

Travel GuestReady

Learn how GuestReady successfully increased its organic traffic internationally in various markets by partnering with our expert teams.

E-Commerce Petit Bateau

Find out how Petit Bateau teamed up with our experts to increase the share of SEO of traffic as well as its associated revenue.


Find out how PwC improved its semantic coverage by partnering with our teams at Eskimoz


Our Commitment

  • Expertise

    Since 2010, we have worked with over 2000 clients across 90 countries.

  • Passion

    We are a team of passionate, industry-focused individuals who are committed to your success.

  • Performance

    We’re committed to implementing a data-driven strategy, making a real impact on your bottom line by providing avenues for growth.

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