Retail Media
Maximise Your Retail Media Performance on Shopping Platforms
Generate revenue on marketplaces and e-commerce sites through a data-driven, performance-led retail media strategy.
They trust us
A Retail Media Strategy at the Built Around Performance
Eskimoz supports brands in activating and optimising their retail media campaigns to maximise visibility, sales and profitability.
Competitors
The Eskimoz Method
A Key Growth Driver for E-Commerce
Retail media allows brands to promote their products directly on the platforms where purchases are made. Unlike traditional channels, it captures audiences already engaged in a purchase mindset.
In a competitive environment, mastering these channels is essential to maximise visibility and performance. An effective strategy relies on rigorous data analysis and continuous campaign optimisation.
The aim is to turn every investment into a source of growth and sustainable revenue.
Eskimoz App
A proprietary platform to manage your retail media campaigns and analyse your performance.
Our Retail Media Methodology
A structured approach to maximise your sales.
A Data-Driven Approach to Drive Your Performance
Retail media relies on precise data analysis to identify opportunities and optimise every campaign.
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We identify high-potential products and analyse their performance to direct investment towards the most profitable channels.
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We study user behaviour to tailor your campaigns and improve their relevance throughout the purchase journey.
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We adjust your budgets based on performance to maximise profitability and return on investment.
Our Retail Media Expertise for Your Growth
Retail Media Strategy
PPCDefine a strategy tailored to retail platforms and your growth and profitability objectives.
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We build a retail media strategy aligned with your business goals and growth targets. We identify the right platforms and prioritise actions by impact. Result: a clear roadmap to boost your visibility and maximise your sales.
Campaign Activation
PPCDeploy high-performing campaigns on the main retail platforms to maximise your product visibility.
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We launch and manage your campaigns on Amazon, Fnac, Cdiscount and other marketplaces. We optimise formats and targeting. Result: greater visibility, qualified traffic and increased sales.
Campaign Optimisation
PPCImprove your performance through continuous, results-driven optimisation.
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We analyse your campaigns continuously to identify areas for improvement. We test different approaches and adjust strategies. Result: a steady improvement in ROI and performance.
Product Catalogue Management
SEOOptimise your product listings to improve their visibility and performance on retail platforms.
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We work on your product content, visuals and key information to improve their appeal. Result: better conversion and stronger commercial performance.
Retail Media & Marketplace SEO
SEOAlign your retail media strategy with your organic search rankings on e-commerce platforms.
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We optimise your product listings to improve their visibility in marketplace internal search results. Result: an integrated strategy and improved overall performance.
Data & Tracking
DATACollect and leverage your data to steer your retail media campaigns with precision and efficiency.
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We implement tracking and analytics tools to monitor your performance. Result: a better understanding of your results and continuous optimisation.
Performance Management
DATATrack your performance and optimise your retail media strategy to maximise your return on investment.
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We analyse your data and continuously adjust your campaigns to improve their effectiveness. Result: a performance-driven strategy and optimised profitability.
International Retail Media
PPCDeploy your retail media strategy across multiple markets to accelerate your international growth.
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We adapt your campaigns to the nuances of each market and platform. Result: controlled expansion and sustainable growth.
Experts at the Service of Your Growth
Our teams combine marketplace, data and acquisition expertise to build high-performing retail media strategies. A dedicated Business Partner supports you to ensure clear and accountable management.
Results That Speak for Themselves
“Eskimoz has enabled us to structure our SEO strategy on a European scale and turn it into a real growth driver for our e-commerce business. Their support has been key to achieving our performance targets.”
Alisson Cotret
Head of European Acquisition
+ 29 %
Increase in ROI
+ 150 %
Growth in global organic traffic
Explore, understand and anticipate SEO evolutions
Become essential
Frequently Asked Questions About Retail Media
What is retail media and what is it used for?
Retail media encompasses the advertising solutions offered by retailers to allow brands to promote their products directly on e-commerce platforms or in-store. This digital marketing channel serves ads and listings at the precise moment a customer is ready to buy. It draws on first-party data derived from customer behaviour, without relying solely on third-party cookies. Result: a better user experience, more effective communication and increased revenue.
Why invest in retail media today?
Retail media has become a strategic lever for brands as third-party cookies gradually disappear. It enables brands to use retailers’ first-party data to target customers with precision. This advertising channel offers strong conversion potential because it operates directly at digital points of sale. It also allows marketing strategies to be optimised and campaign performance improved across the entire purchase journey.
Which platforms and formats should I use for retail media?
Retail media relies on various e-commerce platforms such as Amazon, Fnac or other specialist retailers. Ad formats include sponsored listings, banners, web content and display formats. Each platform offers its own solutions for activating campaigns. The challenge is to choose the right formats and adapt them to your market, your offering and your sales objectives.
How do you measure the performance of a retail media strategy?
Performance measurement relies on indicators such as sales, revenue generated, cost of acquisition and return on investment. The data collected allows customer behaviour to be analysed and campaigns to be continuously optimised. An effective retail media strategy draws on precise analysis of available information to adjust budgets, improve performance and maximise the impact of marketing activity.
What budget should I set aside for a retail media strategy?
The budget depends on your market, your product catalogue and the level of competition. A well-managed retail media strategy allows investment to be optimised based on observed performance. The goal is to put your budget where it performs best. A phased approach lets you refine your budgets and build on results over time.