Social Ads Agency

Instagram relies on visual formats capable of capturing attention in a matter of seconds. High-performing campaigns utilise creative assets optimised for mobile use: dynamic Reels, immersive Stories, product carousels and interactive collections. The work focuses as much on the quality of the visuals as on the construction of the advertising message and the narrative flow. Audience segmentation, engagement rate analysis and conversion tracking then enable campaigns to be optimised.

Facebook remains one of the most powerful advertising platforms in terms of audience size and targeting capabilities. Social Ads campaigns leverage behavioural signals, interaction histories and pixel data. Optimisation focuses on creatives and ad frequency to stabilise the cost per acquisition.

LinkedIn Ads allows you to directly target professionals involved in purchasing decisions. Our targeting techniques are based on precise criteria such as job title, seniority level, industry, company size and account type. This level of detail facilitates the delivery of messages tailored to the challenges faced by decision-makers. Sponsored Content, Message Ads and Lead Gen Forms allow you to capture qualified leads.

TikTok favours content that resembles that of creators. High-performing campaigns feature a fast pace, direct storytelling and spontaneous visuals. Performance depends heavily on the initial hook, the structure of the videos and the ability to capture attention within the first few seconds.

Snapchat stands out for its extensive use of vertical video. Campaigns utilise short, immersive formats as well as sponsored filters. Performance hinges on the simplicity of the message, how quickly it is understood, and the visual’s ability to hold attention in a fast-moving feed.

Pinterest comes into play very early in the buyer’s journey, when users are looking for ideas, comparing styles or planning a future purchase. Pinterest Ads campaigns capitalise on these moments of inspiration to place your products at the heart of visual searches. Sponsored formats showcase your visuals, collections or product listings directly within search results and discovery feeds.

On YouTube, the ability to grab attention immediately determines the performance of your campaigns. Video formats are designed around a visual or narrative hook from the very first seconds to keep the user engaged before they skip the ad. In-Stream, Bumper or Shorts campaigns allow you to tailor delivery to your objectives. Analysing view, completion and engagement rates then allows you to optimise your creative and targeting to improve the impact of your campaigns.

The performance of Social Ads campaigns relies on the collection of reliable and actionable data. The implementation of ad pixels, the configuration of conversion events and integration with analytics tools allow us to accurately track the actions taken by your target audience. This data provides you with a clear understanding of the conversion journey and the profitability of your campaigns. It is used to refine audience targeting and identify the most effective ad creatives.