Programmatic Agency

Drive Programmatic Growth

4,8 / 5

Serve your campaigns where your audiences truly are, through a data-driven, performance-led programmatic strategy. 

They trust us

A ROI-Focused Programmatic Strategy

Data-driven support to maximise your media performance, profitability and business impact. 

Competitors

Optimisation limited to impressions and clicks
Fragmented view of channels
Reliance on third-party data
Manual management with limited scalability
Opacity around margins and inventory

The Eskimoz Method

Managed according to ROAS and revenue
Omnichannel activation (display, video, CTV, DOOH)
Advanced use of first-party data
Scalable and automated strategy
Full transparency on costs and performance

Programmatic: A Strategic Growth Driver

Programmatic advertising now lets you run campaigns at scale whilst maintaining a high level of precision. Through data, AI and automation, it is becoming an indispensable tool for generating revenue, improving marketing performance and adapting to new digital behaviours. 

Eskimoz App

A proprietary platform to manage your programmatic campaigns, centralise data and act on the right opportunities at the right. 

Brand Protector

Protects your brand name and only triggers bids when there is competitive pressure.

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LLM Ranking

Measures your visibility in AI environments and new advertising formats.

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Unify

Analyses SEO and SEA synergy to optimise your presence whilst reducing budgets.

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Omnichannel

Centralises your acquisition channels to analyse performance and activate the right channel at the right time.

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Our Programmatic Methodology

A rigorous approach, aligned with your business objectives.

  • Strategic Analysis

    We precisely define your business objectives, your priority audiences and your most relevant acquisition channels in order to identify programmatic opportunities with the greatest growth impact.

  • Data & Media Audit

    We carry out an in-depth analysis of your current performance, your data sources (first-party, CRM, analytics) and your media ecosystem to identify friction points, optimisation opportunities and competitive advantages.

  • Strategy Development

    We design a bespoke programmatic strategy, defining the most appropriate channels, formats, targeting and KPIs, prioritised by expected impact.

  • Deployment & Optimisation

    We activate your campaigns on programmatic platforms and continuously optimise bids, audiences and creatives to improve performance and maximise return on investment.

  • Management & Iteration

    We continuously track performance (ROAS, CPA, conversions) and adjust the strategy based on results, data insights and market developments to ensure constant improvement.

AI First

An AI-augmented approach to programmatic, designed to improve targeting precision, media performance and campaign scalability. 

  • A network of 40+ AI agents that automate data analysis, audience targeting and programmatic campaign optimisation to maximise ROI. 

  • Continuous optimisation of bids, audiences and formats using predictive algorithms to improve ROAS in real time. 

  • Analysis and generation of high-performing ad creatives based on behavioural data and attention signals. 

  • Alignment of programmatic campaigns with the way generative engines work to maximise overall visibility. 

Our Programmatic Expertise

Programmatic Buying

PPC

Activate your campaigns across all high-impact digital channels.

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We deploy your campaigns across display, video, mobile, audio, CTV and DOOH. Our omnichannel approach maximises reach and media effectiveness. Result: optimised delivery and stronger performance against your business objectives.

Data & Targeting

DATA

Reach the right audiences at the right moment.

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We leverage your first-party data, enriched with advanced segments, to build precise and high-performing targeting. The aim: improve campaign relevance and maximise conversions.

Trading Desk

PPC

Optimise your media investment in real time.

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Our experts manage your campaigns via advanced DSPs to continuously adjust bids, formats and audiences. Every decision is guided by performance and ROI.

Programmatic Video & CTV

PPC

Capture attention through the most engaging formats.

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We activate video and connected TV campaigns to reach your audiences in premium environments. Result: stronger impact and greater brand recall.

Programmatic Retail Media

PPC

Activate your campaigns at the highest-intent moments.

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We leverage retail media platforms to serve your ads in high-intent contexts. Goal: maximise conversions and revenue.

Programmatic DOOH

PPC

Connect the digital and physical worlds.

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We serve your campaigns on digital out-of-home screens in real time, triggered by audience data and contextual signals. Result: relevant, high-impact visibility.

Brand Safety & Fraud Prevention

DATA

Protect your media investment.

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We implement advanced systems to guarantee inventory quality, prevent ad fraud and protect your brand image.

Analysis & Reporting

DATA

Track and drive your performance with precision.

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We track your key KPIs (ROAS, conversions, CPA) and optimise continuously. You benefit from full transparency on your results and your investment.

Programmatic Experts Focused on Business Results

Every team is made up of data and media specialists chosen to match your objectives. A dedicated Business Partner supports you to ensure clear, strategic, performance-driven management. 

  • Rémi Kerhoas

    Performance Director

  • Nathan Bani

    Paid Media Consultant

  • Audrey Pons

    Head of Paid Social

  • Mathieu Arlant

    PPC Expert

  • Chiara Del Vanga

    Team Leader PPC

Results That Speak for Themselves

Our programmatic campaigns deliver measurable performance: improved ROAS, reduced CPA and revenue growth. 

“Excellent support and agency! Close, hands-on follow-up, real professionalism, expertise, and commitment on the topics.”

Esther Beaumont

Digital & E-commerce Director at Sandro

Sandro

+ 85 %

Increase in organic traffic over 2 years

Mitratech

2 600 +

New backlinks acquired

TRG Datacenters

Explore, understand and anticipate SEO evolutions

Resources

Ebook

Expert content to inform the strategies of tomorrow.

Resources

Blog

News Expertises

Discover our latest articles.

Blog

Speak to an expert

FAQ – Programmatic Agency

What is a programmatic agency? 

A programmatic agency supports businesses in the automated buying of advertising space via technology platforms (DSPs). It optimises campaign delivery in real time using data, in order to maximise marketing performance and return on investment. 

How much does a programmatic agency cost? 

The cost depends on the media budget, the channels activated and the level of support required. Agencies typically charge a percentage of the media budget (10 to 20%) or a fixed monthly fee. The highest-performing approach remains one that is measured against ROAS and conversions. 

What are the benefits of programmatic advertising? 

Programmatic enables precise targeting, real-time optimisation and large-scale delivery. It improves campaign performance by reducing acquisition costs and increasing ROI by making full use of data. 

What is the difference between programmatic and PPC? 

PPC relates to ads on search engines (Google Ads), whilst programmatic covers the automated buying of advertising space across the entire web (display, video, CTV, DOOH). The two are complementary within an overall acquisition strategy. 

How do you measure programmatic performance? 

KPIs include ROAS, CPA and conversions, as well as more advanced metrics such as attention and engagement. The goal is to go beyond impressions to measure real business impact.