Digital Uncut has been acquired, becoming the UK division of Eskimoz. Read more here
Leading Programmatic Agency Boosting Your Performance
Join the paid media revolution with programmatic advertising. Perfect for ambitious brands, programmatic advertising lets you publish your ads across the internet with numerous, high-quality targeting options and increased ad formats. With a presence in 5 countries, our agency provides custom support whether you’re looking to develop strategies nationally or globally.
Programmatic Marketing Data Driven Strategy
Programmatic marketing allows advertisers to buy and sell ad space online automatically. With highly specific targeting, you can reach relevant customer segments at the right time with the right message, maximising the ROI of every programmatic campaign.
Eskimoz puts your target audience at the centre of our programmatic campaigns with our audience planning approach, ensuring your ads are displayed with highly targeted precision.
As a specialist agency with certified traders, we delve into the data to ensure your campaigns and investments are fully optimised, letting you reach customers at every stage of the conversion funnel, whether you’re looking to build awareness, consideration, or conversions.
« Programmatic marketing allows you to buy relevant, precisely-targeted ad space at the right time for your audience »
Our Partnership
We work hand in hand with the leading programmatic advertising platform on the market, The Trade Desk. Our close relationship with them means we stay on the cutting edge of trends and innovations in the industry, allowing us to implement, manage and optimise your programmatic campaigns with confidence.
Programmatic Advertising What Formats?
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Display
The standard format for programmatic advertising, this format is well-suited for all purposes.
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Video & CTV
In-stream or out-stream, video is one of the most dynamic and impactful programmatic formats.
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Native Ads
Blending seamlessly with its environment to provide less intrusive advertising, this on-trend format is ideal for boosting traffic.
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DOOH
Digital-Out-Of-Home offers complete flexibility for boosting flexibility, allowing you to update your ad broadcast on in real time on digital displays.
Our Approach
As a programmatic agency, our 7-step method has everything you need to launch and optimise your campaigns.
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Step 1
Defining Your Goals
Every one of our programmatic strategies is tailored to your specific goals, whether that’s acquisition, reputation or conversion.
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Step 2
Creating an Account
Depending on your budget, there are various ways to get started on The Trade Desk’s advertising platform.
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Step 3
Analysing the Competition
Our full competitive and industry analysis ensures you stay on top of industry trends.
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Step 4
Creating Assets
We provide creative recommendations and creative assets to maximise the performance of your campaigns.
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Step 5
Implementing campaigns
From uploading visuals and messaging to bids, we setup and manage every aspect of your programmatic campaigns.
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Step 6
Optimising
We continually monitor and optimise your campaigns with your ROI objectives in mind.
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Step 7
Reporting
We ensure you stay tuned in to the performance of every campaign with our detailed and comprehensive reporting.
Media Planning vs Audience Planning
Media planning is defined by a fixed set of websites, placements, and formats. With media planning, advertisers may publish their ads on precisely identified websites, each acting as a junction.
With an audience planning approach, targeting becomes the key to your programmatic campaigns. Adverts are displayed based on specialised criteria (e.g. demographics, interests, ABM) determined in advance. This means your ads are shown on a wide range of websites – potential content restrictions aside – with your target audience as the primary focus. Our programmatic agency recommends this approach.
Our
Expertise
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Programmatic Advertising
Find out moreWith our partners, we can leverage the latest in programmatic targeting and creative.
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Amazon
Find out moreWe can harness the full potential of the Amazon Marketplace for your ecommerce business.
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Our Commitment
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Expertise
Since 2010, we have worked with over 2000 clients across 90 countries.
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Passion
We are a team of passionate, industry-focused individuals who are committed to your success.
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Performance
We’re committed to implementing a data-driven strategy, making a real impact on your bottom line by providing avenues for growth.
Any questions?
Many try to establish a comparison between programmatic marketing and RTB when, in fact, these two terms merely complement each other. Where programmatic advertising constitutes an automated method for purchasing ad space, RTB is one of the payment methods used for programmatic advertising. It subscribes to a bidding system.
Programmatic advertising is handled by DSP platforms that manage ad space inventories. The performance of your campaigns can be optimised through the power of algorithms, with very little human input.
RTB – which stands for Real-Time Bidding – relies on bidding to publish your ads. Your ad is displayed if your bid is the highest. Most programmatic advertising purchases are done through RTB, even though other options, such as private markets, are available.
While programmatic buying can help you save time and gives you the ability to manage your ad campaigns more efficiently, it does require technical skills that only a specialist agency – like Eskimoz - possesses.
Using a programmatic agency allows you to take advantage of their experience and receive recommendations that apply to your industry. This information is invaluable for boosting your ROI from this channel.
