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Boost Your Performance With a Programmatic Agency
A true revolution for advertisers, programmatic advertising lets you publish your ads across multiple websites while providing quality targeting and increased conversion!
Programmatic Marketing Tailor-Made Support!
Programmatic marketing allows advertisers to buy and sell ad space online automatically. The solution offers highly-specific targeting, letting you reach the most relevant consumer at the appropriate time and with the ideal message. The role of a programmatic agency is to help you maximise the ROI of your programmatic campaigns.
Eskimoz operates as a trading desk. Our certified media traders highlight the best strategy for your Display Web investments, programmatic advertising, and direct-buy campaigns.
By being present in 5 countries, our agency provides custom support to companies looking to develop strategies in the UK and internationally.
« Programmatic marketing allows you to buy relevant, precisely-targeted ad space at the right time for your audience and in various formats »
Programmatic Advertising What Formats?
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Display
That’s the standard format for IAB advertising, in 350 × 250 pixels, or 728 × 90 pixels, for instance. This format tends to be well-suited for branding purposes.
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Video
Whether it be in-stream or out-stream, video is one of the most impactful and dynamic programmatic formats.
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Native Ads
This is possibly one of the trendiest advertising formats because it blends seamlessly with its environment to provide a less intrusive form of advertising. This format is ideal when the aim is to boost traffic.
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DOOH
For Digital-Out-Of-Home. This format offers complete flexibility by allowing you to update your ads broadcast on digital displays in real time. It is especially recommended for visibility-related objectives.
Our Approach
As a programmatic agency, we’ve put together a 7-step support method to launch and optimise your programmatic campaigns:
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Step 1
Defining Your Goals
Your programmatic strategy needs to meet a specific objective, be it acquisition, reputation, or conversion.
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Step 2
Creating a DV360 Account
DV360 is a Google tool designed to make it easier for teams to manage and collaborate on the entire campaign broadcasting process.
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Step 3
Analysing the Competition
We carry out a competitive analysis and an advertising trend study for your industry.
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Step 4
Implementing Campaigns
Visuals, wording, bids … we manage and pilot every aspect of your programmatic campaigns.
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Step 5
Creating Assets
To improve the performance of your campaigns, our programmatic agency provides creative recommendations and produces creative assets.
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Step 6
Optimising
We monitor how your campaigns evolve to optimise them with ROI goals in mind.
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Step 7
Reporting
We send you regular reports to give you precise and comprehensive information about the performance of your campaigns.
Strategic Partnerships
To implement, manage, and optimise your programmatic campaigns, our programmatic agency works hand in hand with the largest advertising platforms on the market. We’ve developed a relationship based on trust and closeness, allowing us to stay on top of trends and innovations.
Our Goal Boosting Your Conversions!
With programmatic advertising, your campaigns and investments are optimised thanks to the algorithms and the skills of the traders.
Programmatic advertising makes it possible to reach users – and therefore potential prospects – at every stage of the conversion funnel (reputation, consideration, conversion, loyalty-building). Using remarketing and personalised messages, you can get back in touch with a prospect more easily.
Media Planning vs Audience Planning
Media planning is defined by a fixed set of websites, placements, and formats. With media planning, advertisers may publish their ads on precisely identified websites, each acting as a junction.
With an audience planning approach, targeting becomes the key to your programmatic campaigns. Adverts are displayed based on specialised criteria (areas of interest) determined in advance. This means your ads are shown on a wide range of websites – potential restrictions aside – with your target audience as the primary focus. Our programmatic agency recommends this approach.
Our
Expertise
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Google Ads
Find out moreWith our support, you can achieve better conversion through SEA on Google Ads.
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Programmatic Advertising
Find out moreWe deliver your ads to a targeted audience on an array of relevant sites.
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Our Commitment
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Expertise
Since 2010, we have worked with over 2000 clients across 90 countries. This extensive experience enables us to address your challenges with precision.
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Passion
We are a team of passionate individuals who constantly stay abreast of industry developments. This mindset ensures that you work with consultants who are deeply committed to your success.
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Performance
We guide you in implementing a results-driven strategy. Our commitment is to make a tangible impact on your business by providing avenues for growth.
Any questions?
Many try to establish a comparison between programmatic marketing and RTB when, in fact, these two terms merely complement each other. Where programmatic advertising constitutes an automated method for purchasing ad space, RTB is one of the payment methods used for programmatic advertising. It subscribes to a bidding system.
Programmatic advertising is handled by DSP platforms that manage ad space inventories. The performance of your campaigns can be optimised through the power of algorithms, with very little human input.
RTB – which stands for Real-Time Bidding – relies on bidding to publish your ads. Your ad is displayed if your bid is the highest. Most programmatic advertising purchases are done through RTB, even though other options, such as private markets, are available.
While programmatic buying can help you save time and gives you the ability to manage your ad campaigns more efficiently, it does require technical skills that only a Trading Desk – such as Eskimoz – possesses.
Calling upon a programmatic agency allows you to take advantage of your agency’s experience and receive recommendations that apply to your industry. This information is invaluable for boosting your conversion.
