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PPC Agency in London – Serving Your Performance

Boost traffic to your website while lowering your acquisition costs with the help of a Google Partner Premier PPC Agency. Our expert consultants are trained to make sure you reach your performance objectives.

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Search Engine Advertising

An Intentional, ROI-Driven Channel

Search Engine Advertising – or search engine marketing – is one of the most effective marketing levers, particularly when it comes to getting results fast. Thanks to PPC, you can rank among the first hits on search engines like Google and Bing.

The main advantage of PPC? Immediate results! By developing qualified audiences, increasing traffic, and boosting conversions, you can achieve results that will impact your revenue in a very short amount of time.

Paid search campaigns allow for real-time optimisation, giving you greater control over acquisition costs. Eskimoz is a Google Partner Premier-certified PPC agency in London, there to support its customers through bespoke strategies.

« PPC is a powerful lever, as it offers a wide range of formats to bring you swift results and meet your growth objectives. »
Johnny Craston – PPC Director
Certification

Google Partner Premier

Our PPC agency in London is Google Partner Premier-certified. This certification guarantees our expertise and grants us benefits, such as early access and preview testing of new functionalities. Our close relationship with the teams at Google allows us to stay on the lookout for the latest best practices.

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PPC Management Services

Customised Support

When you select Eskimoz as your PPC agency in London, you know you can rely on optimal campaign management services, thanks to our client–approved method. It is a 5-step method that is easy to follow.

  • Step 1

    Brief

    First, we evaluate the existing state of your PPC campaigns, understand objectives, identify challenges, and strategise.

  • Step 2

    Recommendations

    Beyond understanding client goals, we thoroughly analyse campaigns, competitor dynamics, and industry nuances. We then craft a robust plan that details target audiences and ad formats.

  • Step 3

    Campaign Creation

    The objective is to engage the desired audience. Our experts meticulously structure accounts, curate campaigns, select the appropriate keywords, and draft compelling ads with this objective in mind. We take care of everything.

  • Step 4

    Iteration

    Testing and refining is a key part of the process. To ensure maximum ROAS, we rigorously test diverse campaigns with varying ads to determine the most effective ones.

  • Step 5

    Follow-up

    After providing our clients with the best campaigns, we do not just stop there. We help them along the journey to success. We provide regular, comprehensive reports through our customised dashboards, keeping our customers updated as to the performance of their campaigns. Further recommendations will be made if necessary.

Case Studies

Our PPC Case Studies

Our case studies offer valuable insights into our capabilities. Our PPC portfolio also underscores the authenticity of our triumphs. We have a great deal of clients that we have helped with PPC, and you can read about some of them below.

Case Study 1 Beaufort & Blake

We worked with Beaufort & Blake for the first time in 2016. They approached us again to help them with their next growth phase, so we looked at how we could improve their customer acquisition.

Amongst other things, we helped revive their campaign, and after just one year, their ROI increased by 29%.

Case Study 2 Sweet Inn

Sweet Inn, our client in the tourism sector, has the amenities and accommodations of a 5-star hotel.  They had some specific objectives they wanted to achieve, and one of them was to reduce booking rates through third-party online travel agents.

We suggested improving brand ads on Google and combining Facebook remarketing to encourage more direct bookings: Sweet Inn now has a 105% increase in Google Ads return on investment, among other achievements.

SEO and PPC The Synergies

Our combined PPC and SEO expertise allows us to create the necessary strategies between these two levers, always seeking higher performance. Our two divisions work hand-in-hand to optimise their efforts and improve your campaigns with an ROI-driven approach.

Our consultants use SEO/PPC performance analysis tools to avoid campaign cannibalisation and steer the Paid budget where SEO is struggling to achieve short-term results.

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Eskimoz

The Performance-Driven Agency

Paid search engine optimisation demands meticulous care and a comprehensive strategy. Here’s a detailed breakdown of our methods to enhance paid search optimisation:

  • Campaign architecture
  • ROI optimisation
  • Quality Score
  • CPC control

ESKIMOZ ACADEMY Improve Your Skills

Eskimoz also has a pedagogical approach, reflected in the training courses we offer in our Eskimoz Academy. During our collaboration, we take the time to train you in the workings of PPC. We maintain a clear line of communication between everyone involved.

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blog

Our latest posts

Published on 14 November 2023

Outperforming the Competition: A Detailed Guide to PPC Competitor Analysis

Empower your paid ad outcomes with effective PPC competitor analysis. Gain insights on keyword choices, ad locations, and audience focus to stay ahead.

Published on 28 July 2023

What Is Domain Authority In SEO?

Domain authority (DA) is a metric used to gauge the potential performance of websites on the search engine result pages (SERPs).

Published on 21 February 2023

UX Design: The Principles of User Experience Design and Its Concrete Applications

UX Design consists in designing a product or service by focusing on the end user. Here’s everything you need to know about UX Design.

Eskimoz

Our Commitment

  • Expertise

    Since 2010, we have worked with over 2000 clients across 90 countries. This extensive experience enables us to address your challenges with precision.

  • Passion

    We are a team of passionate individuals who constantly stay abreast of industry developments. This mindset ensures that you work with consultants who are deeply committed to your success.

  • Performance

    We guide you in implementing a results-driven strategy. Our commitment is to make a tangible impact on your business by providing avenues for growth.

faq

Any questions?

Businesses juggle myriad responsibilities, from achieving goals and capitalising on strengths to seizing opportunities. This busy landscape often leaves little room for specialised tasks like PPC management. By partnering with a dedicated PPC agency like Eskimoz, businesses can channel their energies elsewhere. We bring to the table profound expertise and advanced tool mastery, guaranteeing successful PPC outcomes.

Clients partnering with us gain the expertise of a dedicated PPC professional singularly focused on campaign success. Our esteemed Google Partner Premier certification further ensures exceptional service quality and early access to novel features. Above all, a specialised PPC agency like Eskimoz is good at harnessing the full potential of search engines, offering insights tailored to your industry niche.

We live in a digital era, where potential customers readily turn to the internet for their needs. To remain competitive, businesses must not only rank prominently on search engines but also amplify their acquisition strategies. PPC stands out as a pivotal tool in this context. PPC offers immediate, relevant audience targeting, ensuring short-term results. Whether your aim is lead generation, traffic surge, sales increase, or any other marketing goal, the right PPC campaign will help you achieve them quickly.

Moreover, PPC offers invaluable prospect data, facilitating effective retargeting during remarketing campaigns. The cherry on top? The return on investment (ROI) from PPC campaigns is readily measurable and almost instantaneous.

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