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Optimise Performance With Our Dedicated Tracking Agency

Monitoring the performance of your website with the right configuration of tracking tools is vital to ensuring your campaigns are optimised to meet your goals. We are a data-driven tracking agency, with a passionate team of specialists that understands every tracking process from configuration and training to campaign monitoring and optimisation.

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Your Performance

Collecting the right data through implementing web analytics is key to optimising the performance of your current campaigns and making data-driven decisions about future ones. Maximise your digital strategy and budget with a comprehensive overview of your campaign performance and ROI, helping you make the most of your investments. Our tracking services help you implement KPIs that give you a full understanding of your conversions, growing your reach and achieving your business objectives. With our agile approach and in-depth knowledge of the tracking tools available and how to configure them for the most effective data-collection, our tracking agency is at your side throughout the entire process.

« Monitoring conversions and key interactions with your website gives you a lot of information. If you use it well, this data can help you optimise your marketing strategies »
Alex Ford – Data Director
Tracking Roadmap

The Eskimoz Method

Every business is unique and so we offer a tailored service based on your requirements, then use our tried and tested methods to help you reach your goals.
  • Auditing

    The first step is to perform a customised tracking audit. We analyse the configuration of your web analytics solutions and check the efficacy of its data collection. From here, we provide you with a tailored action plan aligned with your requirements.
  • Configuring

    Our experts are on hand to assist you with configuring all your tools, including Google Analytics and more, improve your trigger rules or set up your Google Tag Manager.
  • Dashboarding

    We can create a custom dashboard to your requirements, allowing you to monitor your conversions more accurately, and displaying the KPIs needed to make informed decisions in real time.

Our Expertise

We use an agile approach to the deployment of your tracking solutions and monitoring of your results. We have a perfect grasp of all the tracking tools available and understand how to configure them for relevant data collection practices. From simple tool configuration to your tagging plan, all the way to data recovery, our tracking agency is at your side throughout the entire process.

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The Tools

With expertise covering all tools from the Google suite, we can deliver the ultimate tracking strategy.

  • Google Tag Manager

    GTM is a tag management solution that makes it possible to create tags based on predefined actions. Find out about our Google Tag Manager Agency.

  • Looker Studio

    This tool allows you to monitor your company’s KPIs visually, all from a single dashboard. Find out about our Google Data Studio Agency.



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  • Dashboards

    Monitor your progress towards your goals in real time with the right tools.

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  • Tracking

    Define and collect the most relevant data for your needs.

    Find out more
  • SEO & PPC Data

    Use your data to make better SEO & PPC decisions.

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  • A/B Test

    Improve your conversion rate through A/B testing.

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  • CRO

    Optimise your website and boost your conversion rate with our tailored recommendations.

    Find out more

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Published on 12 April 2024

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Discover the latest Google updates in 2024: Page Experience, Product Review, Core Update, Helpful Content, and much more.


Our Commitment

  • Expertise

    Since 2010, we have worked with over 2000 clients across 90 countries.

  • Passion

    We are a team of passionate, industry-focused individuals who are committed to your success.

  • Performance

    We’re committed to implementing a data-driven strategy, making a real impact on your bottom line by providing avenues for growth.



A tracking agency is there to allow you to monitor the users’ behaviour accurately, be it on your website or when interacting with ads online. From there, you can adapt your digital marketing strategy based on the actions you’re keeping track of. Tracking is a multiple-step process which involves implementing tracking tools, configuring them, collecting and interpreting data, and, finally, visualising the data.

When you use tracking experts, you don’t have to master and configure technical tools yourself. You just let them know your objectives, and the experts at your tracking agency select the ideal tools to collect the data you need, giving you more time to focus on decision-making and granting you a competitive advantage.

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about your project