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Optimise Your Website with the Right Tracking Agency

To appreciate your website’s performance, you need to configure your tracking tools. Entrust your projects to the right tracking agency, with a team that understands every process from configuration to training and all the way to campaign monitoring.

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Tracking Agency Optimise
Your Performance

To optimise the performance of your campaigns, implementing web analytics tools is a key step. This allows you to collect ample data that you can utilise to maximise your digital strategy. It provides a comprehensive overview of your campaign’s performance and the ROI generated, so you can also make the most of your investments. By implementing KPIs that give you a full understanding of your conversions, you can master your expansion and reach your goals.

« Monitoring conversions and interactions with your website grants you access to a lot of information. If you use it well, this data can help you optimise your strategy and improve its performance. »
Alex Ford – Data Director

Our Method

To our tracking agency, every project is unique. At Eskimoz, we offer a tailor-made service based on your requirements. Here are some of the key steps we apply to your projects.
  • Audit

    The experts at our tracking agency perform a tracking audit. They analyse the configuration of your web analytics solutions and check that the information is being collected as expected. Then, we provide you with an action plan that aligns with your requirements.
  • Configuring

    Our experts are there to help you configure all your tools (Google Analytics, Matomo, etc.), improve your trigger rules, or set up your Google Tag Manager.
  • Dashboarding

    To monitor your conversions accurately, we can create a custom dashboard that shows all the KPIs you need to make informed decisions in real time.

Our Expertise

Our tracking agency applies an agile approach to the deployment of your tracking solutions and monitoring of your results. We have a perfect grasp of all the tracking tools available and understand how to configure them for relevant data collection practices. From simple tool configuration to your tagging plan, all the way to data recovery, our tracking agency is at your side throughout the entire process.

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The Tools

Our expertise includes all the tools from the Google suite, bringing you the ultimate tracking strategy.

  • Google Tag Manager

    GTM is a tag management solution that makes it possible to create tags based on predefined actions.
    Find out about our Google Tag Manager Agency.

  • Looker Studio

    This tool gives you the ability to monitor your company’s key indicators in the form of visual cues, all from a single dashboard.
    Find out about our Google Data Studio Agency.



agence data
  • Dashboarding

    We give you the tools to monitor your progress towards your objectives in real time.

    Find out more
  • Tracking

    We help you define and collect the most relevant data for your needs.

    Find out more
  • SEO Data

    We help you understand how to use your data to make sounder SEO decisions.

    Find out more
  • A/B Test

    We improve your conversion rate through A/B testing to guarantee optimal results.

    Find out more
  • CRO

    We provide recommendations to help you optimise your website and boost your conversion rate.

    Find out more

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Our Commitment

  • Expertise

    Since 2010, we have worked with over 2000 clients across 90 countries. This extensive experience enables us to address your challenges with precision.

  • Passion

    We are a team of passionate individuals who constantly stay abreast of industry developments. This mindset ensures that you work with consultants who are deeply committed to your success.

  • Performance

    We guide you in implementing a results-driven strategy. Our commitment is to make a tangible impact on your business by providing avenues for growth.


Any questions?

A tracking agency is there to allow you to monitor the users’ behaviour accurately, be it on your website or when interacting with ads online. From there, you can adapt your digital marketing strategy based on the actions you’re keeping track of. Tracking is a multiple-step process which involves implementing tracking tools, configuring them, collecting and interpreting data, and, finally, visualising the data.

When you call upon tracking experts, you don’t have to master and configure technical tools yourself. You just let them know your objectives, and the experts at your tracking agency select the ideal tools to collect the data you need, giving you more time to focus on decision-making and granting you a competitive advantage.

Let’s talk
about your project