Tracking agency
Boost your conversions with tracking
Eskimoz’s data experts help you set up reliable tracking, from tag management to conversion analysis.
They trust us
Reliable tracking to manage your performance
We structure your tracking plan and analytics tools to analyse your performance and optimise your growth.
Competitors
Eskimoz’s Tracking Approach
Data powers generative engines
Generative engines utilise massive volumes of data to produce their responses. A tracking plan allows you to monitor content performance, analyse user journeys and measure conversions. This provides your marketing team with reliable metrics to manage your campaigns and optimise your acquisition strategy.
Eskimoz App
A proprietary platform to manage your data, analyse performance and centralise the monitoring of your acquisition channels.
Our tracking methodology
A structured approach to implementing reliable tracking and making full use of your marketing data.
An AI-first tracking approach
We use artificial intelligence to automate reporting and enhance the management of your marketing performance.
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AI agents automate data analysis and the generation of marketing reports. They aggregate information from your tools, detect changes in performance and flag significant variations. This provides you with reliable information to guide your marketing activities.
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Our data teams use AI to design customised reports tailored to your business objectives. Data from your tracking, campaigns and analytics tools is consolidated and analysed to produce clear, interactive dashboards.
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AI enables us to enhance your tracking with new metrics tailored to current digital marketing practices. Mentions in AI search engines, user interactions or the actual contribution of levers to conversion… These KPIs provide an accurate picture of your marketing performance.
Our tracking expertise at the service of your performance
We provide agile support in deploying your solutions and monitor the results.
Tracking plans
DATADefine a structured tracking plan to analyse your users’ interactions and behaviour.
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The tracking plan forms the basis of any data strategy. We define the events, conversions and interactions to be measured according to your business objectives. Every user action is documented to ensure consistent data collection across your marketing tools. The aim is to enable your marketing and data teams to share a common view of performance.
Google Tag Manager
DATADeploy and manage your marketing tags using advanced Google Tag Manager configuration.
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Google Tag Manager allows you to manage marketing tags without modifying the website code. We configure your tags, triggers and variables to collect the data needed for performance tracking. This centralised management simplifies the deployment of tracking and reduces reliance on technical teams. The behaviour of your target audience will hold no secrets for you.
GA4
DATAUse GA4 to measure traffic and the real impact of your marketing activities.
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GA4 offers an advanced view of user behaviour and marketing performance. We configure data collection, events and conversions to accurately track user journeys. Analysing GA4 reports allows us to identify high-performing acquisition sources and guide marketing decisions based on reliable metrics.
Conversions and events
DATAMeasure your users’ actions to analyse their journeys and improve your conversion strategy.
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Tracking conversions and events helps you identify and understand the interactions that generate value for your business. We set up events in your analytics tools and Google Tag Manager: form submissions, e-commerce purchases, downloads or interactions with content… This data allows us to measure the contribution of each acquisition channel and identify friction points that hinder conversion.
Advertising tracking
DATAMeasure the results of your advertising campaigns and the real impact of your media investments.
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Advertising tracking allows you to precisely identify the campaigns and channels that generate conversions. We set up event and conversion tracking on your advertising platforms such as Google Ads or Meta Ads. The data is then synchronised with your tools to provide a consistent view of performance. This enables you to analyse the cost of acquisition and optimise the allocation of your media budgets.
Server-side tracking
DATAImprove the reliability of your data with a high-performance server-side tracking architecture.
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Server-side tracking enhances the reliability of data collection by routing it through an intermediary server. This architecture minimises data loss caused by ad blockers and improves the accuracy of marketing metrics. We configure the technical infrastructure and necessary integrations to ensure reliable tracking of conversions and user interactions.
Customised dashboard
DATACentralise your marketing data in dashboards designed to drive your performance.
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We design customised dashboards connected to your sources: GA4, Google Ads, CRM or marketing platforms. Each dashboard highlights the KPIs relevant to your teams (conversion rates, acquisition cost, campaign performance or channel contribution, etc.). Data is updated automatically to provide a clear overview of your results and guide your business decisions.
Optimisation & reliability
DATAContinuously improve the quality of your tracking and benefit from reliable, actionable data.
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We carry out regular checks to verify the consistency of your tracking: tag firing, event reporting, conversion quality, etc. Anomalies are identified quickly so that configuration errors can be corrected. The aim is to maintain accurate tracking.
Our data & tracking consultants
Our data experts are involved at every stage of your project. They design your tracking plan and support your teams in analysing performance and optimising your marketing levers.
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Benoit Perrotin
SEO Director
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Carmine D’Ambrosio
Client & SEO Director
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Flora Batanu-Chapuis
Content Strategist
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Florian Painset
International SEO Director
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Jérémy Lacoste
Managing Director – France
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Jules Chazot
Lead Content Strategist
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Johnny Craston
Chief of Staff
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Lou Pichard
SEO Director
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Ruben Franceschi
Chief Financial Officer – Group
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Tom Glaigevitch
Head of Content Strategy
Measurable results for our clients
“Excellent support and agency! Close, hands-on follow-up, real professionalism, expertise, and commitment on the topics.”
Esther Beaumont
Digital & E-commerce Director at Sandro
+ 597 %
Increase in referring domains
+ 1 063 %
Increase in organic traffic
Explore and understand marketing data
Discover our content to deepen your knowledge of tracking, analytics and marketing performance management.
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FAQ: Any questions?
What is a tracking agency?
A tracking agency enables you to accurately track user behaviour, both on your website and in response to the adverts displayed, and thus adapt your digital marketing strategy based on the actions tracked. Tracking involves several stages: the implementation of tracking tools, their configuration, and the collection, interpretation and visualisation of data.
Why work with a tracking agency?
By calling on tracking experts, you don’t have to get to grips with understanding and configuring tools that can sometimes be technical. You set out your objectives and requirements, and the agency’s tracking experts ensure they use the right tools, provide you with optimisation recommendations and report the relevant data. This allows you to focus solely on decision-making and gain a competitive edge!
What tools does a tracking agency use?
A tracking agency generally relies on several specialised tools to collect and analyse data. Among the most commonly used are Google Tag Manager for tag management, GA4 for analysing your customers’ behaviour, and advertising platforms for conversion tracking. Other tools may also be used for reporting or server-side tracking.
What is a tracking plan?
A tracking plan is a document that defines all the data to be collected on a website or app. It details the events to track, the conversions to measure and your customers’ interactions. This document serves as a reference during technical implementation and ensures consistent data collection across your marketing and analytics tools.
Why connect your tracking to your CRM?
Integrating tracking with a CRM allows you to link marketing information to sales data. Teams can thus analyse the real impact of acquisition campaigns on lead generation or sales. This connection provides a more comprehensive view of the customer journey and helps identify the marketing levers that actually contribute to revenue growth.
How can you ensure tracking complies with the GDPR?
The implementation of tracking must comply with personal data protection rules. This involves, in particular, obtaining users’ consent before activating certain cookies or measurement tools. The information collected must be limited to what is necessary for analysing marketing performance.