The Marketing Agency Built for B2B Performance

We build acquisition strategies that strengthen your visibility and drive real sales results, whatever the complexity of your buying cycle.

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+27%

average increase in quote requests for our B2B clients

B2B Specialists vs. a Generalist Agency

Generalist Agency

Standardised approaches that don't account for B2B complexity

Conversion funnel replicated across sectors

Broad approach based on generic B2B profiles

Universal content with no B2B grounding

Variable performance depending on context and market

Eskimoz

Deep expertise in B2B buying cycles and strategic decision-makers

Journey built for long-term, considered decisions

Precise segmentation: prospects, decision-makers, partners and investors

Communication tailored to business priorities and objectives

Shorter sales cycles, higher-quality opportunities

Our B2B Services

SEO

Organic

B2B SEO is its own discipline: lower search volumes, longer buying cycles and high-value commercial queries.

Our team builds strategies that put your business in front of the right audiences on the searches that actually matter, however niche, generating qualified traffic and feeding your pipeline.

GEO

Organic

Generative AI is reshaping how decision-makers research solutions.

Our GEO approach puts your business directly in front of those audiences by structuring your content, expertise and proof points so AI platforms can identify, cite and recommend you.

PPC

ads

Search volumes are lower in B2B, but intent is far more qualified.

Our SEA campaigns position your business on queries that signal a genuine need, attracting prospects who can become real business opportunities rather than just traffic.

SMA

ads

We combine creativity and precision to get the most from your B2B social campaigns.

Targeting key audiences on the most relevant platforms, we optimise budgets and analyse every interaction to generate qualified leads. Your messages reach the right people at the right time, with a measurable impact on your growth.

Tracking

data

Our experts implement advanced tracking to measure every B2B interaction, from the first visit to the qualified lead.

By connecting web data, CRM and campaign performance, we turn your data into clear strategic insights that help your teams make better decisions and continuously improve results.

Content Factory

content

We create concrete, actionable B2B content for every stage of the customer journey.

Articles, videos or infographics are built to capture attention, earn trust and move prospects forward. We maintain a consistent output, aligned with your objectives, to turn interest into real business.

Understanding the B2B Market

Our barometers and marketing studies closely track search, AI and GEO trends to inform your decisions and sharpen your strategies.

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“Eskimoz helped us improve our digital presence and reach prospects genuinely interested in our services. Their support is clear and concrete. Today, we can see tangible results: more qualified leads, clear reporting and faster decisions.”

Gilles Gobron CMO

FAQ

How can B2B businesses use social media to develop their marketing strategy?

We help B2B businesses turn social media into a real growth driver. LinkedIn reaches key decision-makers directly, whilst other platforms add value depending on where your audiences spend their time. Relevant content, targeted interactions and sponsored campaigns let you engage prospects, nurture leads and generate qualified results quickly.

What are the differences between B2B and B2C purchase journeys, and how do you adapt your strategy?

The B2B journey is long, involves multiple decision-makers and demands close scrutiny of ROI. We adapt strategies with high-value content, targeted nurturing and precise account management. The result: your prospects move through the buying process faster and opportunities convert into real outcomes.

What is the difference between Account-Based Marketing (ABM) and traditional B2B marketing?

ABM focuses on your highest-value accounts rather than chasing volume. Through personalised messaging and tight marketing-sales alignment, we engage key decision-makers, maximise the impact of every interaction and focus effort on the opportunities that truly matter.

How does a B2B agency measure the return on investment of digital campaigns?

We turn your web, CRM and campaign data into actionable insights through the Eskimoz App. Every action is tracked, analysed and optimised to ensure your budget generates qualified prospects. Your decisions become more precise, measurable and focused squarely on results.

How can a B2B agency create content that genuinely engages decision-makers?

We produce content built for B2B decision-makers: articles, case studies, videos or infographics. Every project is led by sector-specialist consultants who understand your business challenges and buying cycles. The goal is content that is useful, credible and aligned with your priorities.