Scaling Organic Growth Across 9 Countries

Discover how Eskimoz delivered an SEO campaign with a huge ROI across Europe for Sandro.

European Search Awards Finalist — Best Use of Search – Fashion (2024)

Key figures

+214% Keywords Top 3

+766% Visibility Index (SISTRIX)

+85% Non-branded traffic

The Sandro × Eskimoz Partnership

The Client

Sandro is a luxury French fashion and accessories brand seeking to strengthen its online presence and increase sales through expert SEO strategies targeting multiple European markets.

The Partnership

Sandro approached Eskimoz in December 2022 to strengthen their online presence through an integrated, multilingual SEO strategy covering all aspects of their conversion funnel across European markets.

The Challenge

Sandro's visibility was constrained by significant challenges in a highly competitive luxury market. It was crucial to synchronise marketing strategies to achieve growth and international expansion goals.

Our SEO Methodology

An integrated, multilingual SEO approach covering editorial strategy, technical foundations, and off-site authority building.

Editorial Strategy

Actions taken

Qualified search intentions via Search Console, Ahrefs, and Semrush

Strengthened main category queries and exploited secondary ones

Enhanced internal linking between related category pages

Increased catalogue granularity by creating pages for high-performing product categories

Optimised page semantics for rapid ranking on product listing pages

To improve category pages — which have the highest clicks and SEO potential in GSC — Eskimoz developed a comprehensive editorial strategy around how Sandro customers search (e.g., tweed dress, wool coat). The goal was to qualify search intentions, strengthen main queries, exploit secondary ones, and improve internal linking to boost PageRank.
Redesign Project

Actions taken

Addressed catalogue monitoring issues impacting crawl and UX

Improved overall site user experience as part of redesign scope

Migrated to SFRA (Salesforce B2C Commerce) latest version

Aligned redesign deliverables with SEO requirements throughout

A full redesign project was undertaken to improve user experience, address catalogue monitoring issues, and leverage the latest version of Salesforce B2C Commerce (SFRA CMS), updating Sandro's websites to the latest digital standards.
Technical SEO Audit

Actions taken

Ensured all site pages return correct 200 status codes

Made facets and sorting rules non-crawlable to Googlebot

Implemented PageRank sculpting by obfuscating login, basket, and filter pages

Cleaned the Google Index to maintain control over indexed pages

Improved international SEO through correct hreflang tag implementation

Eskimoz conducted a thorough technical SEO audit to ensure all site pages returned a '200' status, controlled crawl budget, improved international SEO signals, and maintained clear communication between SEO, development, and marketing teams throughout the migration.
Off-site SEO Strategy

Actions taken

Delivered 36 published links across three main markets (100% indexed)

Conducted content audit to identify queries ranked 4th-20th for link prioritisation

Promoted category pages through link-building articles with optimised anchor texts

Pushed new category pages via link building to accelerate organic growth

To support on-site gains with domain authority, Eskimoz executed a targeted link building campaign across three primary markets, focusing on category pages and using optimised anchor texts to accelerate ranking improvements.