Digital Uncut has been acquired, becoming the UK division of Eskimoz. Read more here
Your Data Marketing Agency for a Winning Data-Centric Marketing Strategy
Data is now at the centre of every marketing strategy. Our role consists in collecting, analysing, and interpreting data to help you adjust your actions and gain a competitive advantage. Eskimoz, our UK-based Data Marketing Agency, is there to assist you in creating your data-driven strategy.
A Data-Centric Approach
Our Data Marketing agency is composed of data analysts, data scientists, media experts, and creatives. Our mission is to offer personalised support for all your marketing projects with a clear-cut, strictly data-driven approach. Understanding your data allows us to identify areas of improvement and optimise your advertising campaigns. Concrete data gives you insights into your prospects and clients and their behaviour.
« The plurality of the levers and increased quantity of data available require controlled collecting practices and an in-depth interpretation. »
Dashboarding Our Method
To have a complete and visual overview of your data, our Data Marketing agency works alongside you to create customised dashboards. This process involves a few essential steps.
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Defining the framework of the project
You have data you wish to unify to gain a global overview? Together, we discuss how you approach data, your data sources, the tools you’re currently using, etc.
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Creating a mock-up of your future dashboard
Once we’ve established your needs, we work on creating a mock-up of your future dashboard. To do this, we access your data sources and define key KPIs to help you optimise your marketing strategy based on your in-depth understanding of your customers.
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Deploying the technical architecture
Together, we validate the elements necessary for your dashboard, the KPIs, the data sources to be integrated, and the way you want your data to show up. Our experts then handle the technical side of things, bringing your dashboard to life.
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Consulting and improvements
Because your requirements are likely to evolve, we provide continuous support and adjust your dashboard as needed throughout the project.
Our Approach Data-Centric
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Collecting
With its increasingly precise regulatory framework, data collection has become one of the main issues for companies to face. It is crucial to define a specific method, starting with listing the extent of your data sources.
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Analysing
The power of artificial intelligence and machine learning makes it possible to analyse complex data and get a clear visualisation of the information. Having this data available can help you make advised decisions.
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Activating
Data that you can easily read and interpret gives you an in-depth understanding that will help you optimise your marketing actions (your website’s UX, advertising and emailing campaigns, lead scoring, etc.) and roll out concrete, profitable operations at scale.
Data-Driven Strategy What Are the Benefits?
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Adopt a 360° vision of your customer data
Thanks to a better understanding of your customers, you can interpret their behaviour from the discovery phase to the purchase phase. To improve your business growth, we centralise your data within a single interface: the Customer Data Platform.
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Leverage data science to strengthen your strategy
Utilising your data requires various technologies and high-performance tools (machine learning, prediction, etc.). This allows you to delve deeper and gives you all the keys to optimising your marketing plan and implementing business-boosting optimisations.
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Establish a communication process between your data sources
By unifying and centralising your data through a general dashboard that gives you access to fundamental KPIs, you allow your data sources to become interconnected. This provides maximum information which you can then use in your decision-making process.
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Master your data ecosystems
Implementing a data-driven marketing strategy gives you control over your data. You get to decide which data you wish to use, which is more valuable, and you become the owner of this information. This puts you in charge of ensuring that the data is used appropriately, and you no longer need to depend on multiple actors.
Our
Expertise
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Dashboarding
Find out moreWe give you the tools to monitor your progress towards your objectives in real time.
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A/B Test
Find out moreWe improve your conversion rate through A/B testing to guarantee optimal results.
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CRO
Find out moreWe provide recommendations to help you optimise your website and boost your conversion rate.
Our Commitment
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Expertise
Since 2010, we have worked with over 2000 clients across 90 countries. This extensive experience enables us to address your challenges with precision.
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Passion
We are a team of passionate individuals who constantly stay abreast of industry developments. This mindset ensures that you work with consultants who are deeply committed to your success.
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Performance
We guide you in implementing a results-driven strategy. Our commitment is to make a tangible impact on your business by providing avenues for growth.
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Any questions?
Data Marketing – also known as Data-Driven Marketing – is a marketing practice based on the interpretation and use of data. Nowadays, experts implement marketing actions based on a precise analysis of the data available. This allows them to meet the users’ needs while keeping sales development as their prime objective.
Data is becoming increasingly prevalent and crucial, and unifying it is now a priority for those wanting to integrate every key element obtainable in their decision-making process. Data Marketing encompasses CRM data, email lists, and even the tools dedicated to your advertising campaigns.
Various techniques can be deployed to improve your conversion rate. With that said, the first step consists in measuring it at every stage of the conversion funnel to have a global overview of your conversions.
Then, you can move on to technical optimisation. This could include improving your pages’ loading time, shortening your purchasing tunnel, or using the ideal wording. You can also utilise reinsurance elements to build trust with the users. To boost your conversion rate, you can carry out A/B tests (find out more about our A/B testing agency) to understand what works best in terms of colours, where your CTA is placed, phrasing, etc. For swift, measurable results, call upon a Data Marketing Agency such as Eskimoz.
