GEO Agency: Generative Engine Optimization Agency in London
Choose Eskimoz to optimise your rankings on AI-based search engines, including SearchGPT, Perplexity, AI Overview, and Bing.
-
+250M
monthly queries
on Perplexity -
200M
ChatGPT
users -
80%
of informational keywords
on AI search engines
GEO What is Generative Engine Optimization?
Generative Engine Optimization (GEO) refers to the practice of improving visibility within AI search engines. GEO has emerged in response to these new AI-powered search engines, which no longer simply rank web pages but instead generate full answers by synthesising information from multiple sources. GEO involves optimising a website so that it’s cited and referenced by tools like SearchGPT, Perplexity, Claude AI, Bing, and others.
GEO What’s a GEO Agency?
Eskimoz supports its clients in optimising their content, brand strategy, and data to ensure they are recognised and recommended by the new generation of AI systems. Thanks to our deep understanding of the complex mechanisms behind these generative search engines, we leverage their algorithms to maximise your visibility. Our SEO agency is renowned for its expertise.
AI-powered Search Engines
Eskimoz can help your brand’s SEO rankings on AI-powered search engines and LLMs like SearchGPT, Google AI Overview, and Perplexity.
AI Search Engines Why is GEO indispensable for your business?
-
More visibility
Optimising your visibility on generative engines such as ChatGPT, Bing Chat, or Google Bard gives businesses a presence in conversational formats, capturing audiences who are looking for immediate and personalised answers to their queries.
-
Qualified audience
By investing in GEO, companies ensure that their content is viewed as a reliable source, thereby reinforcing their image as experts, increasing customer confidence, and increasing their visibility on strategic queries.
-
Increase in conversions
Businesses that incorporate user-focused information into their GEO strategy can capture more qualified leads and improve conversion rates directly from these conversational interfaces.
Our Methodology
These are the core areas of expertise Eskimoz draws on to boost your visibility on AI-powered search engines.
-
Step1
Content
AI search engines favour accurate, well-sourced information from trusted publishers. Our content strategists create high-quality content to strengthen your credibility and increase the likelihood of being cited in AI-generated responses.
-
Step2
Authority
Backlinks and mentions from reputable sources play a crucial role in establishing the authority of your content in the eyes of LLMs. Our SEO experts develop a robust link-building strategy by securing inbound links from relevant and recognised sites in your field, while simultaneously setting up PR strategies to enhance your visibility.
-
Step3
Expertise
AI favours up-to-date content published by experts. Our experts help you update your content to reflect the latest trends and ensure that it includes authoritative elements such as studies, certifications, and expert opinions.
-
Step4
Technique
A well-organised structure helps to integrate your content into AI search engines’ responses and increases your visibility. This includes using clear tags such as headings, subheadings, lists, and tables, or simple formats like FAQ pages and concise summaries.
GEO Agency How to track your AI traffic
Setting up tracking tools allows you to assess the role AI plays in your conversions, identify the AI sources that generate the most value, and compare its efficiency to other channels. Our Data agency develops personalised dashboards to help you track your traffic coming from AI search engines.
Our commitment
-
Expertise
With over 2000 clients in 90 countries since 2010, our Content Marketing agency delivers precise solutions tailored to your needs.
-
Passion
Our team of Content Strategists consists of passionate individuals who keep up-to-date with developments in the marketing sector to guarantee your success.
-
Performance
Our team supports you in setting up an ROI-driven strategy. Our commitment is to make a real impact on your business by providing growth opportunities.
Any questions?
Generative Engine Optimization, or GEO, refers to the process of preparing content for generative AI engines such as ChatGPT, Perplexity, and Bing Chat. Unlike traditional SEO, which targets search engines like Google, GEO aims to position your content within AI-generated responses. This involves creating reliable, well-structured content that directly answers users’ questions.
Generative AI search engines use specific criteria to integrate your content into their responses. An expert GEO agency understands these criteria and helps you structure your content, anticipate user queries, and boost your online authority. By partnering with a GEO agency, you increase your chances of visibility on these new platforms while staying at the forefront of digital innovation.
Eskimoz, our GEO agency, is built on four fundamental pillars:
- Reliable content creation: producing well-sourced, informative articles.
- Data structuring: formats that are clear and tailored for AI engines.
- Prompt-focused optimisation: crafting responses that align with user intent and likely queries.
- Enhanced authority: implementing a strategy based on credible backlinks and trustworthy mentions.
Together, these levers ensure a comprehensive and long-lasting optimisation of your content.
If your company aims to position itself as a leader in its field and reach an audience through AI-powered search engines, then yes, GEO presents a strategic opportunity. These technologies are increasingly used to deliver quick and accurate answers, and having your content featured in such responses can make all the difference. Whether you’re a B2C or B2B brand, our GEO agency helps you stay competitive in this emerging ecosystem.
To optimise your presence on ChatGPT, it’s essential to create relevant, informative, and well-structured content that incorporates natural, context-appropriate keywords. Phrase your prompts clearly and concisely to receive precise and targeted responses. ChatGPT values reliable information, so ensuring your content directly addresses users’ needs is vital. Stay up to date with changes to ChatGPT’s algorithms to adapt your approach, and regularly analyse your content’s performance to improve its visibility and relevance.
