Digital PR Agency

In the past, press relations involved sending a press release to a large number of journalists in the hope that it would be picked up by a publication. Nowadays, press relations must incorporate social media, which has emerged as a strong competitor to traditional media. 

Digital PR is a technique that involves developing partnerships with influencers so that they can promote your products, services and brand. 

The aim is to focus on authenticity rather than quantity, through well-structured partnerships and a community that aligns with your target audience. 

A digital press relations agency designs and manages campaigns aimed at getting your brand talked about in the online media. It develops story angles, prepares content, targets journalists and monitors the resulting coverage. Its role is not limited to distribution. It also seeks to enhance your visibility, your credibility and the quality of the sources that mention your company. 

Building partnerships takes time. This complex process involves identifying the most relevant influencers and opinion leaders for your sector. You must then contact them to agree on the terms of the partnership before they publish their first piece of content. 

Using an agency specialising in digital press relations, such as Eskimoz, saves you time. We already have a strong network of influencers and opinion leaders, as well as relationships with the major media outlets. We contact those who are best suited to your digital environment. 

Traditional PR focuses primarily on media coverage. Digital PR also incorporates considerations of online visibility, web coverage, backlinks, brand awareness and consistency with your digital presence. It takes into account online media, web editorial formats and the impact of publications on your overall visibility. 

A campaign’s performance isn’t just about the number of mentions. You also need to analyse the quality of the media coverage secured, the editorial relevance of the publications, the visibility generated, brand mentions, any links, and alignment with your objectives. A successful campaign generates meaningful coverage that genuinely enhances your image and visibility. 

Yes, when it is well-planned. A feature in a relevant publication can boost your visibility, generate a backlink, associate your brand with relevant topics and enhance your online presence. PR does not replace a well-thought-out SEO strategy, but it can support it by improving the quality of the sources that mention you. 

The choice of format depends on the topic, the target media outlet and your objective. A press release may be suitable for a structured announcement. An opinion piece allows you to put forward a viewpoint. An interview showcases expertise. A press kit, meanwhile, provides more in-depth material on a complex subject. The challenge is to offer a format that is readable, useful and tailored to journalists’ expectations. 

The quality of the coverage depends first on the subject, then on the targeting. You need to identify a legitimate angle, have solid information, and select journalists who are genuinely interested. Generic mailings rarely yield good results. A more targeted campaign, with a clear message and high editorial standards, often results in coverage that is more consistent with your positioning. 

Yes, because press relations help establish your brand in recognised sources. The more your company is mentioned in credible media, the more it strengthens its presence in the web’s information ecosystem. This logic is important in a GEO strategy, as generative engines rely on published, reposted and trusted content to formulate their responses.