Customer understanding is becoming the competitive advantage

Not every user is ready to buy.

Some are trying to understand a problem. Others are comparing solutions. Others are deciding between providers.

At Eskimoz, that’s how we approach every ChatGPT Ads strategy.

Before thinking about targeting or creative, we map the customer journey across three key stages: problem aware, solution aware and brand aware.

This ensures messaging reflects where someone is in their buying journey, rather than assuming every conversation has the same intent.

It’s a framework we’ve used across search for years, and it aligns naturally with how people interact with conversational AI.

People-led targeting matters

ChatGPT also makes buyer Intents much more visible.

A Founder, Marketing Director and CFO may all be researching the same service, but they’ll ask different questions and have different priorities.

That’s why successful campaigns need more than audience targeting.

They need messaging that speaks to different decision-makers and adapts to the intent behind each conversation.

At Eskimoz, customer research and Intent development sit at the centre of campaign planning. ChatGPT Ads simply provide a richer environment to apply that understanding.

Experience is difficult to replicate

ChatGPT advertising is still evolving.

There isn’t a mature playbook, which means practical experience matters.

Eskimoz has been working with ChatGPT Ads since the early stages of the platform, giving our team the opportunity to test, learn and refine strategies while conversational advertising was still emerging.

That first-mover experience means we’re not applying traditional paid media thinking to a new channel – we’re building strategies around how people actually engage with AI.

European expertise is another advantage

Many businesses using ChatGPT Ads aren’t targeting a single market.

They want to reach customers across Europe.

That requires more than translating campaigns.

Questions, buying behaviour and customer expectations differ significantly between countries.

With specialist teams across Europe’s major markets, Eskimoz combines local market expertise with a consistent strategic approach, allowing brands to scale campaigns without losing the nuance that drives performance.

Choosing the right ChatGPT Ads agency

As AI becomes another place where purchase decisions begin, businesses should look beyond media buying credentials.

The best agencies will understand customer intent, map messaging to different stages of awareness and build campaigns around a precise understanding of their prospects rather than broad audiences.

Those principles are already embedded in how Eskimoz works.

Our experience across SEO, paid media and AI search means we understand not just how customers discover brands, but how they evaluate them. ChatGPT Ads are a natural extension of that expertise.

As conversational advertising continues to mature, agencies that combine strategic customer understanding with hands-on platform experience will be best placed to deliver results. That’s exactly where Eskimoz has chosen to invest from the very beginning.

Interested in getting started with ChatGPT ads? Reach out at info@eskimoz.co.uk.