Disrupting a highly competitive sector with strategic SEO
Learn how we helped Beqom disrupt one of the most competitive sectors: US HR tech. Strategic SEO intertwined digital marketing techniques with a renewed focus on UI/UX, to dramatically improve the company’s online visibility.
Eskimoz x Beqom Our results in 12 months
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+149%
Impressions YoY
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+54%
Clicks YoY
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24.59
Average position
Starting point
Beqom came to us looking for a strategic SEO transformation that would amplify its reach. The Switzerland-based company, which specialises in cloud-based compensation management software, had been battling to stay at the top of SERPs for some time. With a new site design on the horizon, it was time to make SEO a key focus.
The Stakes
Beqom’s new SEO strategy had to work across markets in the US, France, Germany, Switzerland, the UK and Ireland. It needed to engage decision makers and industry experts by positioning Beqom as the go-to solution for all things compensation strategy. Our team was briefed on the specific pain points of the company’s typical buyers, from pay equity and sales incentive optimisation to compliance and HRIS integration.
Action plan
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SEO AUDIT
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TECHNICAL SEO
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CONTENT
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UX/UI IMPROVEMENTS
Our Actions
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Step1
SEO Audit
We began by conducting thorough technical, content and competition audits to better understand the company’s current visibility and competitiveness in the marketplace. This enabled us to complete a detailed roadmap of actions to implement in the first year.
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Step2
Technical SEO
Beqom had plans in place for the redesign of its website, so our experts got to work on a technical strategy that would minimize risks and protect the keyword equity of high-value searches. A structured migration checklist ensured all validation steps were followed, eliminating any room for error during the transition.
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Step3
Content
Engaging, highly specialised content was drafted to pique the interest of CHROs and senior executives. In-depth pieces balanced search volume with decision-maker relevance, enhancing organic traffic quality and strengthening lead generation. Business pages were enriched through internal linking, while existing content was optimised.
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Step4
UX/UI Improvements
Our team worked closely with Beqom to design and launch a site that worked as well behind the scenes as it did visually. UX and UI improvements formed a key part of the company’s new SEO strategy. Pages were updated to meet the latest standards, with EEAT (experience, expertise, authoritativeness and trustworthiness) firmly in mind.
Results
Impressions shot up by 149%
Visibility was significantly improved through the implementation of continuous technical audits and improvements, along with ongoing content creation and optimisation.
Clicks rose by 54%
SEO best practices were instilled from the start of the company’s site rebuild. Product pages, UX and site content were designed for SEO, allowing for a substantial uptick in clicks from the search terms that mattered most to the business.
Valuable search terms secured
Beqom began to target niche, high-intent keywords that aligned with its expertise. Doing so boosted rankings and enabled the company to secure top positions for some of the sector’s highest converting search terms.
Client success stories
Learn how GuestReady successfully increased its organic traffic internationally in various markets by partnering with our expert teams.
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Our Commitment
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Expertise
Since 2010, we have worked with over 2000 clients across 90 countries.
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Passion
We are a team of passionate, industry-focused individuals who are committed to your success.
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Performance
We’re committed to implementing a data-driven strategy, making a real impact on your bottom line by providing avenues for growth.
