CPA Down 36% in 4 Months

Discover how Eskimoz revitalised Matterport’s PPC strategy to decrease the CPA by 36% in just 4 months.

Key figures
-36% Cost per SQL
+60% Increase in SQLs
$200K+ Monthly PPC budget

The Matterport × Eskimoz Partnership

The Client

Matterport is a spatial data company whose platform allows the 3D capture of spaces such as homes and offices for use in the real estate, travel and hospitality sectors.

The Partnership

Matterport partnered with Eskimoz to overhaul their paid media strategy and dramatically improve lead quality across EMEA and North America.

The Challenge

Matterport were spending a large budget across Google and Meta to generate Marketing Qualified Leads (MQLs), but were struggling with lead quality. Many leads were not progressing into Sales Qualified Leads (SQLs), and geographic targeting across EMEA and North America was failing to deliver enough high-quality leads in the right places for their sales teams.

Our PPC Methodology

A data-driven approach to paid media, aligned with Matterport’s revenue goals.

  • Reassess the Customer Journey

    Actions taken

    Full audit of paid search and paid social activity

    Analysis of keyword and ad engagement data by lead type

    Identification of high-intent search behaviours from existing SQLs

    Mapping of the end-to-end customer journey from click to close

    Our specialists began by reassessing Matterport’s customer journey through both paid search and social to gain a better understanding of what their qualified leads were searching and which ads they were most engaged with.

  • Build Robust Tracking Infrastructure

    Actions taken

    Tracking audit and implementation across Google and Meta

    Alignment with Matterport’s web and sales teams

    Distinction between MQL and SQL conversion events

    Quality scoring framework applied to lead data

    Working closely alongside Matterport’s web and sales team, Eskimoz ensured tracking information was properly set up to build a clearer picture of which campaigns were driving SQLs, and which were merely generating junk MQLs.

  • Automate Data & Build Live Dashboards

    Actions taken

    Automated CRM-to-campaign data pipeline

    Live dashboard built integrating Google, Meta, and CRM data

    Performance segmentation by keyword, campaign, and geography

    Data used to inform ongoing paid search and paid social decisions

    Our data engineering team automated the linking of Matterport’s CRM data with keyword and campaign data from Google and Facebook directly into a live dashboard, giving direct insight into performance by specific keyword or location.

  • Optimise Paid Search Campaigns

    Actions taken

    Restructured campaigns around SQL-generating keywords

    Geo-targeted bidding adjusted to priority markets

    Improved Quality Score across the Google Ads account

    Reduced CPC through structural and copy improvements

    With clear visibility into which keywords were generating SQLs, paid search campaigns were restructured to focus budget on high-value searches and prioritise the geographies that Matterport’s sales teams needed most.

  • Expand and Refine Paid Social Campaigns

    Actions taken

    Redesigned paid social campaigns with split audience targeting

    Separate messaging for new users, awareness, and remarketing

    Landing page redesign to improve conversion rates

    New campaigns launched in Japanese and Korean

    Ongoing optimisation of paid social creatives and copy

    With rebuilt campaigns delivering a significant increase in SQLs at lower cost, Eskimoz continued to optimise and expand the strategy — improving landing pages, launching Japanese and Korean campaigns, and refining paid social audiences.

Results After 4 Months

Our data-driven approach to paid search and paid social achieved exceptional results for Matterport’s lead quality and commercial performance: 

-36% Reduction in cost per SQL
+60% Increase in Sales Qualified Leads (SQLs)
$400K+ Monthly PPC budget — expanded due to strong ROI
↑ SQL% Improved SQL conversion rate across all campaigns
“The Digital Uncut team have been an indispensable extension to our digital marketing team, providing the strategy and expert execution we’ve needed to deliver growth this year. It’s been amazing working with the team, I would highly recommend them!”

Nicole Fuselier Senior Director of Performance Marketing

Client Success Stories

Explore our other client success stories and discover the different types of support our experts offer.

“Eskimoz helped us build a coherent SEO strategy and significantly expand our keyword coverage. We gained meaningful visibility on key areas of expertise and improved our ability to generate qualified leads.”

Hervé-Pierre Tahi

Head of Marketing Operations

PwC

+ 85 %

Increase in organic traffic over 2 years

Mitratech

+ 149 %

Increase in organic impressions

Beqom 

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