Hindbag

Establishing a foothold in a highly competitive market through SEO

How to transform a brand with no visibility into a high-performing player through a prioritised, ROI-focused SEO strategy. 

Key figures
x52 of non-branded traffic
x3 keywords in the top 3
x3 click-through rate

The Hindbag x Eskimoz collaboration

Company

Hindbag is a brand committed to ethical and sustainable fashion, offering responsible accessories to a clientele sensitive to environmental and social issues.

Background

At the start of the collaboration, Hindbag had no structured SEO strategy. The brand had very little visibility on search engines, with only one page ranking for non-branded queries.

Challenge

Hindbag faced several challenges when we began working with them: • A complete lack of an SEO strategy • Virtually non-existent visibility on key search queries • Strong competition from marketplaces • Limited resources requiring strict prioritisation.

Our SEO methodology

A rigorous SEO approach, aligned with your business objectives.

  • SEO audit and prioritisation

    Actions taken:

    Comprehensive SEO audit

    Identification of areas for improvement

    Market and competitor analysis

    Prioritisation of actions based on ROI

    This stage enabled us to develop an effective strategy despite limited resources.

  • Technical optimisation of the website

    Actions taken:

    Verification of HTTP statuses

    Correction of technical errors

    Indexing optimisation

    Improvement of the site structure

    This phase ensured the site is fully search engine-friendly.

  • Optimisation of sales pages and SEO content

    Optimisations implemented:

    Creation of content on category pages

    Optimisation of product pages

    Implementation of internal linking

    Structuring of user journeys

    These optimisations have significantly improved the site’s business performance.

  • Implementation of a targeted backlinking strategy

    Actions taken:

    Identification of priority pages

    Acquisition of high-quality backlinks

    Targeting category pages

    Optimisation of the backlink profile

    This strategy has accelerated the rise in visibility for key search queries.

  • CTR optimisation and performance management

    Automated process:

    Optimisation of title tags and meta descriptions

    Integration of rich snippets

    SEO performance monitoring

    Ongoing adjustments

    This phase resulted in a significant increase in click-through rates and qualified traffic.

Results achieved

x52 non-branded traffic
x3 top 3 keywords
x3 click-through rate
“Eskimoz enabled us to develop an effective SEO strategy despite limited resources. The results were quick to materialise and had a direct impact on our growth.”

Pierre Monnier Founder

Client Success Stories

Explore our other client success stories and discover the different types of support our experts offer.

“Excellent support and agency! Close, hands-on follow-up, real professionalism, expertise, and commitment on the topics.”

Esther Beaumont

Digital & E-commerce Director at Sandro

Sandro

+ 85 %

Increase in organic traffic over 2 years

Mitratech

2 600 +

New backlinks acquired

TRG Datacenters

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