Turning a Niche Technical Brand into a National News Story

TRG Datacenters is a US-based data centre operator providing colocation, managed services and cloud infrastructure. Operating in a specialist B2B market, TRG needed to build brand authority and domain strength through a strategic digital PR campaign. 

Key figures
1st place For target data centre keywords
2,600+ New backlinks acquired
100K+ Organic sessions generated

The TRG Datacenters x Eskimoz collaboration

Client Overview

TRG Datacenters operates facilities across multiple US locations, providing enterprise clients with reliable, scalable infrastructure solutions. The company serves businesses ranging from mid-market organisations to large enterprises with critical uptime and security requirements.

Why Eskimoz

TRG Datacenters chose Eskimoz for our expertise in B2B digital PR and our track record of generating editorial coverage for technical brands. Our ability to translate complex infrastructure narratives into compelling media stories was central to the campaign brief.

The Challenge

TRG Datacenters faced a specific set of challenges in building digital authority: • A highly technical subject matter that required careful translation for general business and technology media audiences • A competitive landscape dominated by large, established data centre operators with significant existing authority • Limited brand recognition outside of the data centre industry, restricting organic reach and referral traffic • A need to generate links from credible, high-authority domains rather than niche industry directories

Our Digital PR Methodology

We developed a campaign combining data-led content with proactive journalist outreach to position TRG Datacenters as a credible voice in the technology and infrastructure media landscape.

  • Story Development and Research

    Actions taken:

    Identified angles with broad media appeal, including data sovereignty, infrastructure resilience and the growth of cloud adoption

    Commissioned original data and surveys to create proprietary news hooks

    Mapped target media outlets across technology, business, finance and mainstream news

  • Content Production

    Actions taken:

    Produced press releases, data-led features and expert commentary pieces

    Developed infographics and visual assets to increase story appeal and shareability

    Prepared TRG spokespeople with messaging for media enquiries and follow-up interviews

  • Journalist Outreach and Placement

    Actions taken:

    Conducted targeted outreach to technology editors, business journalists and infrastructure trade publications

    Followed up to maximise coverage rates and facilitate direct expert quotes

    Tracked placements and monitored syndication to capture the full link-building impact

  • SEO Integration

    Actions taken:

    Aligned digital PR anchor text and target pages with TRG’s core SEO keyword strategy

    Ensured all secured backlinks pointed to strategically important pages

    Reported on domain rating improvements and keyword movement alongside coverage metrics

The Results

The campaign delivered exceptional results, with TRG Datacenters achieving first-place rankings for target keywords, over 2,600 new backlinks and more than 100,000 organic sessions generated within the year.

1st place positions achieved for primary data centre and colocation target terms
2,600+ new backlinks from authoritative technology, business and national news publishers
100,000+ organic sessions generated over the campaign period
Secured placements in major technology and business media, significantly raising brand profile

Client Success Stories

Explore our other client success stories and discover the different types of support our experts offer.

“Eskimoz helped us build a coherent SEO strategy and significantly expand our keyword coverage. We gained meaningful visibility on key areas of expertise and improved our ability to generate qualified leads.”

Hervé-Pierre Tahi

Head of Marketing Operations

PwC

+ 85 %

Increase in organic traffic over 2 years

Mitratech

+ 37 %

Increase in organic traffic

INTURN

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