Driving Sustained Organic Growth Across Multiple Business Units

Mitratech is a global provider of legal, risk, and HR technology solutions, serving enterprise clients across North America, Europe and beyond. With a portfolio of acquired brands and software products, Mitratech needed a coordinated digital strategy to drive consistent.

Key figures

+85% Increase in organic traffic over 2 years

+40% Year-on-year organic growth

+140% Growth in first-page keyword rankings

The Mitratech x Eskimoz collaboration

Client Overview

Mitratech provides enterprise software for legal operations, compliance management, and HR workflows. Its suite of products includes matter management, e-billing, policy management, and talent acquisition tools, serving thousands of organisations worldwide.

Why Eskimoz

Mitratech chose Eskimoz for our expertise in B2B technology SEO and our ability to manage complex, multi-product campaigns. Our experience with enterprise SaaS clients and competitive keyword environments made us well-placed to support their growth objectives.

The Challenge

Mitratech’s digital landscape presented a number of structural challenges: • Multiple product lines with distinct audiences, keyword sets and competitive dynamics • Organic visibility spread inconsistently across a large domain, with strong performance in some areas and underperformance in others • PPC campaigns running across several products with variable ROI and limited strategic alignment • The need to balance short-term paid acquisition with long-term organic investment across a complex site architecture.

Our SEO & PPC Methodology

We built an integrated strategy combining technical SEO, content development and paid media management to deliver growth across Mitratech’s full product portfolio.

Technical SEO Foundation

Actions taken:

Conducted a comprehensive technical audit covering crawlability, site structure and indexation

Resolved critical issues including duplicate content, slow page speeds and inconsistent internal linking

Implemented structured data to improve search engine understanding of product and service pages
Keyword Strategy and Content Planning

Actions taken:

Mapped keyword opportunities across each product line and audience segment

Developed a content roadmap targeting high-intent terms across the buyer journey

Created and optimised landing pages aligned to specific product categories and use cases

Content was designed to serve both organic discovery and paid landing page performance.
PPC Campaign Restructure

Actions taken:

Audited and restructured existing Google Ads campaigns across all active product lines

Improved audience segmentation and ad copy to increase Quality Scores and reduce wasted spend

Aligned PPC targeting with organic keyword strategy for a unified search presence
Ongoing Optimisation and Reporting

Actions taken:

Delivered monthly performance reporting across organic and paid channels

Tested new content formats and landing page variations to improve conversion rates

Monitored competitor movements and adjusted strategy in response to market changes

The Results

Over two years, Mitratech achieved consistent and compounding growth across both organic and paid channels, with significant gains in first-page keyword visibility.

+85% cumulative growth in organic sessions over the two-year engagement

+40% organic traffic increase in year two, demonstrating sustained momentum

+140% growth in keywords ranking on the first page of search results

Improved Quality Scores and reduced cost-per-click across restructured campaigns

Speak to an expert

Driving Sustained Organic Growth Across Multiple Business Units

The Mitratech x Eskimoz collaboration

Our SEO & PPC Methodology

Technical SEO Foundation

Keyword Strategy and Content Planning

PPC Campaign Restructure

Ongoing Optimisation and Reporting

The Results

Client Success Stories