Italian PPC Agency
Get noticed and grow in the Italian market
We help brands build a high-performing paid media presence in Italy through data-led campaigns built by native Italian specialists — combining local market knowledge with global performance expertise.
They trust us
Italian PPC, done differently
Eskimoz combines native-language expertise, AI-powered tools and performance strategy to deliver results that generic agencies can’t match.
Competitors
Eskimoz Method
Performance Max is reshaping Italian paid search
The shift to AI-driven campaign formats like Performance Max is changing how brands compete in Italy. Success now depends on feeding Google’s algorithms with high-quality creative assets, audience signals and first-party data — while maintaining the cultural specificity that Italian consumers expect. Brands that adapt their creative strategy to this new model will gain a significant advantage over competitors still managing campaigns through legacy manual structures.
Eskimoz App
A proprietary platform to track your Italian PPC performance, centralise campaign data and activate the right levers at the right time.
Scribe
Produces and optimises ad copy designed for local search behaviour and platform requirements.
LLM Ranking
Measures your brand's real visibility inside AI answers in Italian.
Crawlr
Continuously audits your landing pages and technical signals to maintain Quality Scores.
Notorious
Builds off-site authority that supports both paid and organic performance in market.
Our Italian PPC methodology
A rigorous, locally-adapted approach fully aligned with your commercial goals.
Our Italian PPC expertise
PPC Audit
Identify what's working, what isn't, and where your budget can deliver a stronger return.
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We evaluate your existing Italian PPC campaigns — campaign structure, keyword strategy, ad copy, bidding and conversion tracking — and deliver a prioritised action plan to improve performance immediately.
Strategy & Channel Planning
Define the right mix of paid search, paid social and programmatic for your objectives and market.
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We analyse Italian search demand, competitor activity and audience behaviour to build a channel strategy focused on quality traffic over volume. Budget allocation is tied to realistic return expectations.
Paid Search
Capture high-intent demand in Italian with natively built, locally optimised Google Ads campaigns.
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Our native-language specialists build and manage campaigns with Italian-specific keyword research, ad copy written in the local language, and bidding strategies calibrated to local market competition.
Paid Social
Reach and engage your target audience in Italian on the social platforms they use most.
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We create and manage paid social campaigns adapted for local platform preferences — targeting, creative and messaging are all localised to drive better engagement and conversion.
Programmatic
Reach your Italian audience across the open web with precision targeting and efficient spend.
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We plan and execute programmatic campaigns with data-driven targeting, keeping full control over brand safety and cost per result.
Creative & Ad Copy
Write compelling, locally resonant ads that drive click-through rates and convert high-intent users.
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Every ad is written natively, tested systematically and refined based on real performance data. We run structured A/B tests across headlines and formats to continuously improve CTR and conversion rate in Italian.
Reporting & Dashboards
Track the commercial impact of your campaigns in real time with customised performance dashboards.
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Our reporting connects campaign metrics to business outcomes — cost per acquisition, ROAS and revenue contribution — so you always know the return on your investment.
Expert consultants, business-focused
Every Italian PPC project team is selected based on your industry, objectives and competitive landscape. A dedicated Business Partner ensures clear, results-oriented communication throughout the engagement.
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Mathieu Arlant
PPC Expert
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Nathan Bani
Paid Media Consultant
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Candela Sánchez
Performance Consultant
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Chiara Del Vanga
Team Leader PPC
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Rémi Kerhoas
Performance Director
Results that speak for themselves
“Excellent support and agency! Close, hands-on follow-up, real professionalism, expertise, and commitment on the topics.”
Esther Beaumont
Digital & E-commerce Director at Sandro
+ 29 %
Increase in ROI
2 600 +
New backlinks acquired
Explore, understand and anticipate search evolution
Become essential
Frequently asked questions
Why should I work with an Italian PPC agency?
An Italian PPC agency brings native language fluency, cultural insight and a deep understanding of Italian consumer behaviour and digital habits. This is essential for creating ad copy that resonates, selecting keywords that align with local search intent, and targeting the right audiences on the right platforms. Without this expertise, campaigns often underperform and waste budget on poorly targeted or poorly written ads.
How big is the Italian e-commerce market?
Italy’s e-commerce market is one of the fastest-growing in Europe, with annual growth of over 18% and a significant and expanding base of online shoppers. This growth makes Italy an attractive market for expansion — but competition is intensifying, making specialist local expertise increasingly important for brands looking to acquire customers profitably.
What platforms does an Italian PPC agency manage?
Eskimoz manages campaigns across Google Ads, Meta Ads (Facebook and Instagram), YouTube, Display Networks and Microsoft Advertising in Italy. We also manage programmatic and paid social campaigns on platforms relevant to Italian audiences, with all creative and copy produced natively.
Do I need an Italian-language website to run PPC campaigns in Italy?
Ideally yes. Localised landing pages are essential for achieving strong Quality Scores and high conversion rates. Italian users convert significantly better when the landing page matches the language and tone of the ad. Eskimoz can support both ad production and landing page localisation to ensure consistency across the full user journey.
How do you optimise Italian PPC campaigns over time?
Our approach combines automated bidding with regular native-speaker review. We run structured A/B tests on Italian ad copy and creative, monitor performance at a granular level, and continuously reallocate budget to the campaigns delivering the strongest return. All decisions are driven by data and informed by local market insight.