Picoty

Turning domain authority into organic growth

Discover how Eskimoz built Picoty’s domain authority through a focused link-building and digital PR strategy, multiplying organic traffic and Top 10 rankings.

Key figures
+450% organic traffic
+367% keywords in the Top 10

The Eskimoz x Picoty partnership

The client

Picoty is a French family-owned energy group, founded in 1922 and operating the AVIA network of service stations across western France. Beyond fuel distribution, the group has grown into a full multi-energy provider spanning gas, heating, EV charging, and renewables, serving both individual and professional customers.

The partnership

Picoty approached Eskimoz to accelerate its organic growth and strengthen its domain authority in a competitive energy market. The brief centred on off-site SEO: earning high-quality, relevant backlinks that would lift rankings on the commercial queries most valuable to the business.

The challenge

As an established but regionally rooted group, Picoty competed for visibility against national energy brands with far larger link profiles and budgets. Building authority quickly, and channelling it to the right landing pages, was essential to closing that gap and turning organic search into a dependable growth channel.

Our authority-building approach

A focused off-site strategy built to grow domain authority and direct it to Picoty’s highest-value landing pages.

  • Authority through digital PR

    Actions taken:

    Secured placements in influential, topically relevant media publications

    Prioritised high-authority domains to strengthen the overall link profile

    Aligned PR angles with the group's energy and mobility expertise

    To lift Picoty's domain authority, Eskimoz secured coverage across influential media titles relevant to the energy sector, building a stronger, more credible link profile that search engines could trust.

  • Monthly backlink production

    Actions taken:

    Generated thematic and generic backlinks on a consistent monthly cadence

    Directed links to key commercial and category landing pages

    Redirected older out-of-service domains to recover and pass on the authority they had accumulated

    Balanced anchor profiles to keep growth natural and sustainable

    Eskimoz ran a steady monthly link-building programme, combining thematic and generic backlinks pointed at the pages with the greatest commercial potential, compounding authority gains over time.

  • Targeting competitive queries

    Actions taken:

    Identified the competitive queries with the highest commercial value

    Focused link priorities on pages ranking just outside the Top 10

    Optimised anchor texts to accelerate movement on target keywords

    Rather than spreading effort thinly, Eskimoz concentrated link equity on the queries that mattered most, focusing on pages positioned to break into the Top 10 with a targeted authority push.

  • Measurement & iteration

    Actions taken:

    Tracked ranking and traffic movement against target keywords

    Reallocated link priorities monthly based on performance

    Reported progress against organic growth objectives

    Eskimoz monitored performance continuously, using ranking and traffic data to decide which pages and queries received priority each month, keeping the campaign aligned to Picoty's growth targets.

The results

A focused link-building strategy turned organic search into a genuine growth channel for Picoty:

+450% Organic traffic growth. Monthly sessions grew from 2,00 to 11,000.
+367% Top 10 rankings. Keywords ranking in the Top 10 grew from 60 to 280.

Client Success Stories

Explore our other client success stories and discover the different types of support our experts offer.

“Eskimoz helped us build a coherent SEO strategy and significantly expand our keyword coverage. We gained meaningful visibility on key areas of expertise and improved our ability to generate qualified leads.”

Hervé-Pierre Tahi

Head of Marketing Operations

PwC

+ 60 %

Increase in SQLs

Matterport

2 600 +

New backlinks acquired

TRG Datacenters

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