Increasing revenue generated by SEO

How to turn SEO into a driver of e-commerce growth across Europe within a complex technical environment. 

Key figures
+33% of keywords in the top 3
+70% SEO visibility
+30% revenue

The Petit Bateau x Eskimoz collaboration

The company

Petit Bateau is an iconic French brand specialising in clothing and underwear for children, as well as for men and women. With a presence in both retail and online channels, the brand operates across several European markets.

The partnership

Petit Bateau has been working with Eskimoz for over four years to strengthen its organic presence and accelerate its digital growth both in France and internationally.

The challenge

Petit Bateau needed to overcome technical obstacles and accelerate its SEO growth: • Technical constraints related to Salesforce B2C Commerce • A highly competitive market dominated by pure players • SEO roll-out across six European countries • Maximising SEO traffic and revenue.

Our SEO methodology

A rigorous SEO approach, aligned with your business objectives.

  • Developing an international editorial strategy

    Actions taken:

    Semantic analysis of the FR, DE and IT markets

    Creation of content for category pages

    Launch of a range of buying guides

    Implementation of an annual editorial calendar

    This approach enabled us to capture strategic search intent across several markets.

  • Optimising the technical foundation at scale

    Optimisations implemented:

    Improved loading times

    Optimisation of Core Web Vitals

    Strengthening of internal linking

    Control of indexing and crawling

    These optimisations have led to a lasting improvement in SEO performance across all markets.

  • Strengthening authority in priority markets

    Actions taken:

    PR campaigns in France, Germany and Italy

    Link acquisition on local media

    Brand and product promotion

    Strengthening the authority of strategic pages

    This work has improved Petit Bateau’s competitiveness for its key search terms.

  • Training teams to embed performance

    Optimisations implemented:

    Dedicated SEO training sessions

    Support for the Head of European Acquisition

    Sharing of best practices

    Aligning teams on SEO priorities

    This stage ensured the continuity and consistency of actions.

  • Activating new levers to maximise profitability

    Automated process:

    Deployment of search indexing

    Creation of long-tail pages

    Continuous enrichment of keyword databases

    Monthly performance monitoring and adjustments

    This approach has increased SEO coverage and significantly improved profitability.

Results achieved

+75% of keywords in the top 3
+110% SEO visibility in France
+44% non-branded SEO traffic
+15% SEO revenue vs 2023
1410% ROI
“Eskimoz has enabled us to structure our SEO strategy on a European scale and turn it into a real growth driver for our e-commerce business. Their support has been key to achieving our performance targets.”

Alisson Cotret Head of European Acquisition

Client Success Stories

Explore our other client success stories and discover the different types of support our experts offer.

“Excellent support and agency! Close, hands-on follow-up, real professionalism, expertise, and commitment on the topics.”

Esther Beaumont

Digital & E-commerce Director at Sandro

Sandro

+ 29 %

Increase in ROI

Beaufort Blake

+ 37 %

Increase in organic traffic

INTURN

Speak to an expert

Contact Us