Disrupting a highly competitive sector with strategic SEO

Our team created a new SEO strategy to help Veteris leverage its informational content and improve its topical authority. Using a combination of digital marketing techniques and smarter keyword targeting, our experts maximised the company’s visibility.

Eskimoz x Veteris Our results in 12 months

  • +597%

    Referring domains

  • 27% rise

    Organic traffic

  • 8x

    Improvement in rate of growth

Eskimoz x Veteris

Starting point

Veteris came to us in need of an SEO strategy that would get its name out there. The business had plenty of informative content online, but faced difficulty getting that content seen by its target audience. Veteris knew it was time to make online visibility and brand awareness a priority, and that’s what they did with the help of our team.

THE BRIEF AND CHALLENGE

The Stakes

A new SEO strategy for Veteris had to work for a multitude of target audiences, showcasing the company’s expertise in a busy and competitive field. Our SEO experts sat down with Veteris to discuss the company’s key pain points, narrowing down exactly what the company needed to ensure any new strategy was truly transformative.

OUR METHOD

Action plan

  • SEO AUDIT

  • TECHNICAL SEO

  • CONTENT

  • UX/UI IMPROVEMENTS

Dive Deeper

Our Actions

  • Step1

    SEO Audit

    We began with a thorough SEO audit, in which our analysts identified key areas of concern and opportunity for improvement. As part of this, we checked existing pages were well optimised and that the correct keywords were being targeted.

  • Step2

    Technical SEO

    Our SEO team cleaned up the natural link building profile of the site, removing all low-quality links and editing any broken ones. A new link building strategy was designed, which included the publication of at least 10 links per month for a duration of eight months. We redirected older out-of-service domains to benefit from their links.

  • Step3

    Content

    With GEO best practices in mind, our team ensured that all Veteris content was working as hard as it possibly could. We checked that blogs were descriptive and that questions posed in headers were answered accurately.

  • Step4

    UX/UI Improvements

    Multi-modal content was added to the Veteris website, while structural tweaks helped to improve the site’s user-friendliness. These changes made navigating the website simpler, helping to keep potential customers on pages for longer.

Eskimoz x Veteris

Results

+597% Referring domains

The number of referring domains went up by 597% (from 63 to 433). Visibility improvements caused a snowball effect, generating an ever increasing number of organic links.

27% rise in organic traffic

Since implementing the new strategy, Veteris has seen a 27% rise in organic traffic, translating to 90 new visits each month.

8x improvement in rate of growth

Visibility improvements led to rapid growth in traffic across the company’s website, with overall growth improving by 8x.

Case studies

Client success stories

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B2B PwC

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Eskimoz

Our Commitment

  • Expertise

    Since 2010, we have worked with over 2000 clients across 90 countries.

  • Passion

    We are a team of passionate, industry-focused individuals who are committed to your success.

  • Performance

    We’re committed to implementing a data-driven strategy, making a real impact on your bottom line by providing avenues for growth.

Let’s talk