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Increasing Hotel Organic Traffic

Discover how Eskimoz boosted organic visibility for hotel service Coast & Country Hotel Collection with a full-website SEO strategy.

The Client

The Coast & Country Hotel Collection from Bespoke Hotels is a service offering over 30 hotels throughout the UK’s most beautiful coastline and countryside locations.

The Challenge

Having acquired the Coast & Country Hotel Collection, Bespoke Hotels came to the Eskimoz team to revitalise their SEO, leveraging organic traffic to increase the more profitable direct bookings on their website.

With significant technical SEO challenges on the client website, our team needed to create an effective strategy that would drive organic traffic in a timely manner to capitalise on seasonal demand and a return to travelling post-pandemic.

Our Solution

Our SEO specialists produced in-depth audits through a mixture of manual review and automated tools, working closely alongside the client’s website developers to address technical SEO issues.

From here, we were able to build a strategy that would utilise SEO activity to drive traffic from those looking for specific hotels in the Coast and Country Collection, as well as those looking for hotels in nearby areas.

Given the number of hotels targeted, this required a very organised approach to both keywords and locations, for which we developed a detailed keyword plan with accompanying content. Our content strategy ensured every hotel page was fully optimised to its target keywords, along with implementing content for new pages specifically targeting relevant locations.

After 8 months Results

  • 150%

    increase in organic traffic within 8 months

  • 28K

    keywords with visibility

  • 1K

    pages in the website

Our Results

Eskimoz’ full-website approach, paired with the benefit of a high Domain Rating, produced rapid and impactful results, notably increasing visibility among target keywords, and capitalising on post-pandemic travel, with key results after just 8 months as follows:

  • 150% YoY increase in organic traffic
  • 28K keywords with visibility
  • 1K pages on the website
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Our Commitment

  • Expertise

    Since 2010, we have worked with over 2000 clients across 90 countries.

  • Passion

    We are a team of passionate, industry-focused individuals who are committed to your success.

  • Performance

    We’re committed to implementing a data-driven strategy, making a real impact on your bottom line by providing avenues for growth.

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