JustBoilers

Building an SEO Presence from Scratch in a Competitive Home Services Market

JustBoilers is a UK-based boiler installation and replacement service. Launching into a competitive local services market with no prior organic presence, the business needed a full SEO programme to generate visibility and drive qualified enquiries. 

Key figures
1st place For primary boiler installation terms
+1,063% Increase in organic traffic
16,000 Keywords ranking in search results

The JustBoilers x Eskimoz collaboration

Client Overview

JustBoilers provides boiler installation, replacement and servicing across the UK. The company offers a streamlined online quote and booking process, positioning itself as a modern, customer-friendly alternative to traditional heating engineers.

Why Eskimoz

JustBoilers partnered with Eskimoz to build their organic search presence from the ground up. Our expertise in competitive local services SEO and our structured approach to content and technical optimisation made us the right fit for their growth ambitions.

The Challenge

Starting with no domain authority, JustBoilers faced a steep climb in one of the most competitive sectors in UK local search: • A new domain competing against established comparison sites, national brands and local engineers with years of SEO history • High competition for transactional keywords such as "boiler installation" and "boiler replacement" at both national and local levels • The need to build authority while simultaneously generating leads, with limited short-term tolerance for slow traffic growth • A wide geographic footprint requiring local SEO strategies across multiple target cities and regions

Our SEO Methodology

We built JustBoilers’ SEO presence systematically, starting with the technical foundations and expanding into content and authority-building as rankings began to take hold.

  • Technical Audit and Site Setup

    Actions taken:

    Established a clean site architecture designed for efficient crawling and indexation

    Resolved all critical technical issues from the outset, including page speed, mobile usability and structured data

    Set up local schema markup to support local search visibility across target areas

  • Keyword Research and Content Strategy

    Actions taken:

    Mapped the full keyword landscape across boiler types, installation queries and local service searches

    Developed a content plan covering service pages, location pages and educational content

    Prioritised pages by commercial intent and search volume to maximise early traffic impact

  • Content Creation and Optimisation

    Actions taken:

    Produced optimised service and location pages across all target areas

    Developed an educational content hub covering boiler buying guides, maintenance advice and FAQs

    Continuously refreshed and improved existing content based on ranking performance

  • Link Acquisition

    Actions taken:

    Developed a link building campaign targeting home services, energy and property publications

    Secured editorial backlinks from relevant, authoritative UK domains

    Maintained a consistent acquisition pace to compound domain authority growth over time

The Results

Over two years, JustBoilers achieved extraordinary growth, transforming from a brand-new domain into a nationally visible SEO performer with first-place rankings for core terms. 

+1,063% increase in organic traffic from launch to the end of the engagement
16,000 keywords ranking in search results across all tracked terms
1st place rankings achieved for primary boiler installation and replacement terms
Strong local SEO presence established across all major target cities

Client Success Stories

Explore our other client success stories and discover the different types of support our experts offer.

“Eskimoz helped us build a coherent SEO strategy and significantly expand our keyword coverage. We gained meaningful visibility on key areas of expertise and improved our ability to generate qualified leads.”

Hervé-Pierre Tahi

Head of Marketing Operations

PwC

+ 11 000

New pages indexed internationally

CABI BioProtection Portal

2 600 +

New backlinks acquired

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