Global Search Agency

We analyse your markets, competitors and search behaviour to build a comprehensive global search strategy. This includes query prioritisation, identification of key channels and orchestration of SEO, SEA, content and AI. We cross-reference GSC and Ads data with search intent to uncover untapped opportunities. Each lever is activated according to its business impact, with a clear roadmap.

We work across the three pillars of SEO: technical, content and authority. Crawlability, Core Web Vitals, internal linking and page structure are all optimised to maximise your visibility. On the content side, we use SERP data and semantic analysis to address search intent precisely. For example, restructuring a topic cluster can deliver rapid gains. We also build your link profile to strengthen credibility for key queries.

We optimise your content and authority to meet the criteria of generative engines. This involves semantic structuring, meticulous work on source credibility and coherent internal linking. Content that is well-structured and cited across multiple trusted sites increases your chances of appearing in ChatGPT or Perplexity responses. We also analyse the sources these engines draw on to adapt your strategy accordingly. The goal is to ensure you are selected, cited and recommended in AI-generated responses.

Generative engines are introducing new advertising formats embedded within their responses. We test and structure your campaigns to capitalise on these new opportunities. This includes creating messages tailored to conversational assistants and optimising targeting parameters. We also analyse performance to continuously refine your investment and maximise ROI.

Search behaviour is changing. Users are increasingly turning to social networks to find what they are looking for. We optimise your content to appear in these results. This includes format optimisation, keyword integration in descriptions and engagement signals. For example, structuring a TikTok video around natural-language queries improves its discoverability. We align your social media strategy with your SEO strategy to reach complementary audiences.

AI Overviews are fundamentally changing visibility within Google. We structure your content to meet the main selection criteria: clarity, credibility, information hierarchy and editorial authority. We also work on the external signals that reinforce your legitimacy, such as brand mentions, cited sources and consistency of messaging. This approach improves your ability to appear in generated responses.

We build a coherent omnichannel visibility strategy aligned with your brand, SEO and acquisition objectives. Search engines, social networks, AI platforms, media and editorial content: each channel plays a role in how your brand is discovered, perceived and shared. This approach multiplies your useful touchpoints and reinforces the continuity of your digital presence.

We centralise SEO and SEA data to measure the real impact of your actions. Rankings, traffic, conversions and revenue are analysed together. For example, if one of your keywords generates traffic but little business value, it is re-prioritised. We use GA4, GSC and proprietary dashboards to manage your strategy on an ongoing basis. Every decision is based on reliable data to maximise your return on investment.