Driving International Growth for a Specialist Scientific Resource

The CABI BioProtection Portal is an online resource providing farmers, agronomists and growers with information on biological crop protection products. Operated by CABI, an international not-for-profit organisation, the portal needed to grow its international reach and search visibility across multiple languages and markets.

Key figures

+11,000 New pages indexed internationally

9,600+ Keywords ranking across target markets

+216% Increase in organic traffic

The CABI x Eskimoz collaboration

Client Overview

CABI (Centre for Agriculture and Biosciences International) is a global not-for-profit organisation with over 100 years of experience in agricultural science. The BioProtection Portal was developed to make information on approved biological pest control products more accessible to farmers worldwide.

Why Eskimoz

CABI selected Eskimoz for our expertise in international SEO and our ability to handle complex, multi-language campaigns at scale. Our structured approach to hreflang, international indexation and content localisation was central to the project brief.

The Challenge

The portal’s international expansion presented a set of complex technical and strategic challenges: • A large and growing content library requiring indexation across multiple country and language variants • Complex hreflang implementation needed to correctly signal each page’s language and regional target to search engines • Highly specialist subject matter requiring careful keyword research in multiple languages • Limited organic visibility outside of English-language search, despite the portal’s relevance to a global agricultural audience

Our International SEO Methodology

We implemented a phased international SEO strategy to progressively expand the portal’s visibility across priority markets.

International Technical Audit

Actions taken:

Audited the portal’s existing international setup, including hreflang tags, URL structure and canonical implementation

Identified indexation gaps across country-specific content

Mapped the full scope of language variants requiring optimisation
Hreflang and Indexation Fixes

Actions taken:

Corrected hreflang implementation across thousands of URLs to ensure correct language and regional signals

Submitted priority pages to Search Console for accelerated indexation

Resolved technical barriers preventing non-English pages from being efficiently crawled and indexed
Multilingual Keyword Research and On-Page Optimisation

Actions taken:

Conducted keyword research in target languages including Spanish, French, Portuguese and German

Optimised page titles, meta descriptions and on-page content for priority terms in each language

Developed content recommendations to address keyword gaps in underperforming markets
Content Expansion and Authority Building

Actions taken:

Supported the production of new localised content for priority markets

Developed a link acquisition strategy targeting agricultural and scientific publications in key countries

Reported on indexation, keyword growth and traffic by market throughout the engagement

The Results

Over 14 months, the CABI BioProtection Portal achieved a transformational improvement in international organic visibility, with over 11,000 new pages indexed, 9,600+ keywords ranking globally and organic traffic up 216%.

+11,000 new pages indexed across international language variants

9,600+ keywords now ranking across target markets

+216% increase in organic traffic across all tracked markets

Significant growth in visibility in Spanish, French and Portuguese-speaking markets

Speak to an expert

Driving International Growth for a Specialist Scientific Resource

The CABI x Eskimoz collaboration

Our International SEO Methodology

International Technical Audit

Hreflang and Indexation Fixes

Multilingual Keyword Research and On-Page Optimisation

Content Expansion and Authority Building

The Results

Client Success Stories