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Driving High Value B2B Leads
Discover how Eskimoz helped disruptive startup, INTURN, drive high value B2B leads.
New York-based startup, INTURN, was designed to disrupt the way retailers buy and sell off-price inventory.
Being a startup with a completely new idea, there was limited search volume for what INTURN did, presenting a challenge to visibility and conversion. With search engine marketing both paid and organic made more difficult by this fact, INTURN came to Eskimoz to assist with gaining visibility and driving high value B2B leads.
With direct search terms limited in volume, we built our strategy around targeting the next most relevant terms and gaining visibility for these. The “off price” space as a whole is big, so we focused our approach on “off price” and “excess inventory” related search terms, alongside additional keywords that were relevant to INTURN’s target customers in both the UK and the US.
With this data-led approach, we were able to track several high-value qualified leads to their platform from our carefully crafted campaigns, giving us a solid foundation to press ahead with organic campaigns.
Here, we took a content-led approach, with our expert content team producing several quality resource and blog posts around target keywords, then began the process of building links to these pages through engaging with influencers in the relevant niche.
After 2 years Results
place for target keywords
increase in organic traffic
keywords with visibility
Eskimoz approach produced fantastic results for INTURN, with key results as follows:
- 1st place for target keywords
- 37% increase in organic traffic
- 1.5K keywords with visibility
Client success stories
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