INTURN

Building Visibility and Generating High-Value B2B Leads Through SEO

INTURN is a B2B SaaS platform that connects brands and retailers to manage excess inventory more efficiently. Operating in a niche market with a long sales cycle, INTURN needed to build organic authority and generate qualified pipeline through a combination of SEO and paid search. 

Key figures
1st place For primary target keywords
+37% Increase in organic traffic
1,500 Keywords ranking in search results

The INTURN x Eskimoz collaboration

Client Overview

INTURN provides a digital marketplace and workflow platform for excess inventory management, enabling brands and retailers to buy and sell surplus stock efficiently. The company operates globally with a focus on the fashion, apparel and consumer goods sectors.

Why Eskimoz

INTURN chose Eskimoz for our experience in B2B SaaS marketing and our understanding of long-cycle, high-consideration buying journeys. Our ability to align SEO content with each stage of the enterprise buyer’s journey was central to the engagement.

The Challenge

INTURN’s digital marketing faced challenges typical of niche B2B SaaS: • A small total addressable market requiring highly targeted keyword and content strategies • Low search volumes for core product terms, making it essential to capture and convert the available demand efficiently • A long and complex sales cycle, with multiple stakeholders at different stages of the buying journey • Limited brand recognition in key target markets outside of existing customers and industry contacts

Our SEO & PPC Methodology

We developed a precision strategy combining organic content investment with targeted paid search to maximise visibility among a defined audience of retail and brand decision-makers.

  • Audience and Keyword Mapping

    Actions taken:

    Defined the core buyer personas and mapped their search behaviours at each stage of the purchase funnel

    Identified high-intent keywords for both head terms and long-tail variants

    Mapped content gaps between current INTURN pages and the full keyword opportunity

  • Content Strategy and Creation

    Actions taken:

    Produced authoritative thought leadership content targeting senior retail and brand executives

    Developed comparison and category pages targeting buyers actively evaluating solutions

    Created case study and ROI-focused content to support later-stage purchase decisions

  • Technical SEO

    Actions taken:

    Audited and resolved technical issues affecting crawlability and indexation

    Improved site speed and mobile performance across all key landing pages

    Implemented structured data to improve click-through rates from search results

  • PPC Campaign Management

    Actions taken:

    Set up and managed Google Ads campaigns targeting high-intent commercial queries

    Developed remarketing campaigns to re-engage site visitors who had not converted

    Aligned paid and organic strategies to ensure consistent messaging and maximum SERP coverage

The Results

Over two years, INTURN achieved first-place rankings for key target terms, grew its keyword portfolio to 1,500 ranking terms, and delivered a sustained increase in qualified organic traffic. 

1st place positions secured for primary excess inventory and B2B marketplace terms
+37% increase in organic sessions, with strong growth in high-intent traffic
1,500 keywords ranking across all tracked terms
Improved pipeline quality through content targeted at senior enterprise decision-makers

Client Success Stories

Explore our other client success stories and discover the different types of support our experts offer.

“Eskimoz has enabled us to structure our SEO strategy on a European scale and turn it into a real growth driver for our e-commerce business. Their support has been key to achieving our performance targets.”

Alisson Cotret

Head of European Acquisition

Petit Bateau

+ 214 %

Keywords Top 3

Sandro

2 600 +

New backlinks acquired

TRG Datacenters

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