Data Marketing Agency
Harness the Power of Your Data
Transform your data into a competitive edge to drive your marketing performance and revenue.
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A Data Strategy Built for Global Search
Eskimoz leverages all of your data (CRM, analytics, acquisition) to inform your decisions and take the right actions at the right moment.
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The Eskimoz Method
Data: The Engine of Modern Marketing
In a complex digital environment, data has become essential for understanding user behaviour and driving performance. The best-performing businesses are no longer simply running campaigns — they are leveraging their data to make faster, more effective decisions.
Data lets you optimise every marketing channel and maximise the value of every interaction.
Eskimoz App
A proprietary platform to centralise your data, analyse your performance and activate the right marketing channels.
Performance
Analyses your marketing data to identify high-impact opportunities and optimise your revenue.
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LLM Ranking
Measures the impact of journeys originating from AI engines on your performance and overall acquisition.
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Omnichannel
Analyses the effectiveness of each marketing channel to optimise their contribution and improve your overall performance.
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Unify
Analyses the synergy between SEO and SEA to optimise your budgets and maximise your return on investment.
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Our Data Marketing Methodology
A rigorous approach, data-driven and performance-oriented
Data Marketing Enhanced by AI
An AI-first approach designed to harness data at scale, improve precision and maximise performance.
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A network of 40+ AI agents that analyse your marketing data and cross-channel performance. The agents identify optimisation opportunities and help prioritise actions by business impact.
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AI analyses your data in depth to generate recommendations tailored to your sector, audiences and objectives. These insights help you sharpen your campaigns and lift overall performance.
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AI anticipates user behaviour and performance trends to help adjust your marketing strategies. This approach enables faster decision-making and stronger outcomes across the entire funnel.
Our Data Marketing Expertise for Your Growth
Data Audit
DATAIdentify the gaps in your data collection and how you use it.
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We analyse your tracking, tools and data flows to identify inconsistencies and areas for improvement. We highlight quick wins and priority areas. Result: a reliable data foundation for driving your marketing performance.
Tracking & Implementation
DATACollect reliable data to effectively steer your marketing performance and decision-making.
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We implement precise tracking (GA4, tagging, events) to monitor user behaviour and measure your performance. The data collected informs your decisions. Result: a clear, actionable view of your performance.
Data Visualisation
DATATransform your data into clear dashboards to accelerate your marketing decision-making.
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We design custom dashboards to track your KPIs in real time and make performance easy to read. Result: a better understanding of your results and the ability to act more quickly.
Segmentation & Audiences
DATATarget your audiences with precision to improve the performance of your marketing campaigns.
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We tap into your data to create relevant, actionable audience segments across your different channels. Result: more precise targeting, better conversion and an optimised ROI.
Data Marketing Activation
DATALeverage your data to optimise your campaigns and improve your user journeys.
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We connect your data to your marketing channels to activate high-performing, integrated strategie. Result: more effective campaigns and a direct impact on your acquisition and conversions.
Personalisation
DATAPersonalise experiences based on who's visiting to drive more conversions.
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We deploy data-driven personalisation strategies to improve the relevance of interactions. Result: a more engaging experience and an increase in conversions.
Attribution & Measurement
DATAUnderstand the real impact of each marketing channel to optimise your investment.
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We implement attribution models to analyse the contribution of each channel to your overall performance. Result: better budget allocation and an optimised ROI.
Data & CRO Synergy
DATALeverage data to identify conversion rate optimisation opportunities.
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We analyse your data to detect friction points and user journey improvement opportunities. Result: continuous improvement of your conversions and overall performance.
Data Experts Focused on Business Results
Every team is made up of data, marketing and acquisition specialists selected according to your challenges and industry. A dedicated Business Partner supports you to ensure clear, strategic, results-oriented management.
Results That Speak for Themselves
Our data marketing strategies improve your performance, optimise your acquisition costs and maximise your revenue.
“Eskimoz has enabled us to structure our SEO strategy on a European scale and turn it into a real growth driver for our e-commerce business. Their support has been key to achieving our performance targets.”
Alisson Cotret
Head of European Acquisition
+ 475 %
Growth in top 1–3 keyword rankings
+ 149 %
Increase in organic impressions
Explore, Understand and Anticipate the Evolution of Data
Become essential
Frequently Asked Questions About Data Marketing
What is data marketing and what is it used for?
Data marketing involves collecting, analysing and leveraging user data to optimise marketing strategies. It allows you to better understand behaviour, identify what’s driving performance and improve targeting. The goal is to translate data into concrete actions to optimise campaigns, improve conversions and generate more revenue.
Why is data essential in digital marketing?
Data allows marketing performance to be managed with precision in an increasingly complex environment. It provides a clear view of user behaviour, journeys and the highest-performing channels. By properly leveraging this data, businesses can optimise their investment, improve their ROI and make decisions based on concrete insights rather than instinct.
What is a data marketing agency?
A data marketing agency supports businesses in structuring, analysing and activating their data. It implements tracking tools, builds dashboards and leverages data to optimise marketing performance. Its goal is to turn data into a strategic advantage by improving campaigns, user journeys and strategic decision-making.
Which tools should I use for data marketing?
Data marketing relies on a set of tools for collecting, analysing and visualising data. Among the most widely used: Google Analytics, BigQuery, Looker Studio or CDPs. These solutions allow data to be centralised, performance tracked and advanced analyses produced. The choice of tools depends on the data maturity of the business and its marketing objectives.
How do you measure the performance of a data marketing strategy?
The performance of a data marketing strategy is measured through indicators such as ROI, CPA, conversion rate or customer value. The challenge is to link every marketing action to a concrete business impact. A sound data strategy identifies the most profitable channels, and lets you continuously optimise investment.