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Boost Your Application With App Store Ads
You can utilise App Store Ads to stimulate customer acquisition for your application. The experts at Eskimoz are there to help you boost your downloads.
Help Your App Take Off
For several years, application stores such as Apple’s App Store, Google’s Play Store, and the Windows Store have allowed companies to benefit from various placements to publish their ads. The goal is simple: To give your application visibility to boost downloads and revenue. Thanks to our understanding of the different stores, we can optimise your campaign settings daily for an ROI-driven approach.
AuditTo understand your needs and objectives, we will discuss your context and carry out an in-store audit of your application and your competitors’.
Campaign CreationWe manage the creation and optimisation of your App Store Ads campaigns: Keywords, formats, audience, location, visuals, texts, A/B testing, etc. ensuring that your ads perform as expected.
Result AnalysisAfter a test period, we analyse the results based on clearly defined KPIs and optimise your campaigns to take advantage of low acquisition rates.
IterationOnce we’ve found the ideal combination (high-performance ads coupled with low acquisition costs), we broadcast your ads on a large scale.
We track various indicators to measure the results of your mobile acquisition campaigns:
Cost Per Acquisition (CPA)
This number corresponds to the expenses incurred divided by the number of customers acquired (or conversions).
Number of Installs
This data allows us to monitor how many downloads happened over a given period.
Conversion Rate (CR)
This KPI is the ratio between the total number of conversions divided by the number of clicks.
Tap-Through Rate (TTR)
Your ad will receive a certain number of clicks. This KPI shows the total number of clicks divided by the number of impressions.
Our experts have supported dozens of applications through their digital marketing strategies and used App Store Ads to help them with customer acquisition. They understand and utilise the best techniques to get people to discover your application easily, all while keeping your ROI goals in mind.
Thanks to the work of our teams (copywriters, graphic designers, video-makers, etc.), your ads are relevant and allow you to reach your target audience while optimising your conversion rate.
App Store Ads Track Your Results
Tracking your results is crucial to know whether the mobile campaigns implemented on the various stores are performing optimally. For every acquisition campaign, our experts give you access to a comprehensive dashboard, allowing you to monitor the results of each ad with a high degree of precision.
With our support, you can achieve better conversion through SEA on Google Ads.
We also help you generate conversions through social media.
We deliver your ads to a targeted audience on an array of relevant sites.
We harness the full potential of the Amazon Marketplace for you.
We give your application visibility on every store (Apple, Google, etc.)
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We guide you in implementing a results-driven strategy. Our commitment is to make a tangible impact on your business by providing avenues for growth.