Let Your App Take Off with App Store Ads
With crowded application stores making for highly competitive environments, ensure your killer app rises to the top with App Store Ads. We’re a dedicated paid marketing agency, with experts on hand to help you start boosting your downloads and app store presence today.
Boosting Visibility and Driving Downloads
Whether it’s Apple’s App Store, Google’s Play Store or the Windows Store, our ROI-driven approach to App Store Ads prioritises your visibility, downloads and revenue. Thanks to our understanding of each unique app store, we ensure your app benefits from the various ad placements of each store.
« Using App Store Ads in tandem with other channels is crucial to maximise acquisition for your app »
The Eskimoz Method
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Audit
We get to know you, your app, and your objectives, then carry out an in-depth audit of your application, along with a detailed competitor analysis. -
Campaign Creation
Leave it to our experts as we create and optimise your App Store Ads campaigns. We’ll handle it all from keywords, formats, audiences, locations, visuals and A/B testing. -
Analysis
Our clearly defined KPIs allows us to analyse each of your campaigns, optimising them to take advantage of low acquisition costs. -
Iteration
Once we’ve found the ideal formula, we’ll roll out your campaigns at scale.
Key KPIs
We’re passionate about data. As such, we track several key indicators to measure the results of your App Store Ad campaigns:
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Step1
CPA – Cost Per Acquisition
This is the expenses incurred divided by the number of conversions.
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Step2
Install Rate
We’ll track and monitor the number of downloads received over a given period of time.
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Step3
CR – Conversion Rate
This important KPI is the ratio between your total number of conversions, divided by the number of clicks.
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Step4
CTR – Click-Through Rate
Each of your ads will receive a certain number of clicks. Using this KPI, we’ll track the total number of clicks divided by the number of impressions.
App Store Experts
As a dedicated paid agency, we have supported dozens of applications through data-driven strategies and App Store Ad campaigns. We leverage data and utilise the best technologies to ensure your app is easily discoverable, all while keeping your ROI objectives in mind.
Our expert team of copywriters, graphic designers, videographers and digital marketing specialists are on hand to keep your ads relevant, optimised and targeted at your ideal audience.
App Store Ads Tracking Your Success
As data experts, we understand that tracking your results is essential to optimising each of your App Store Ad campaigns. That’s why we’ll provide access to comprehensive dashboards, giving you at-a-glance insight into how each of your campaigns are performing, and allowing you to track your results with the highest degree of precision.
Our
Expertise
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Programmatic
Find out moreWith our partners, we can leverage the latest in programmatic targeting and creative.
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Amazon
Find out moreWe can harness the full potential of the Amazon Marketplace for your ecommerce business.
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Our Commitment
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Expertise
Since 2010, we have worked with over 2000 clients across 90 countries.
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Passion
We are a team of passionate, industry-focused individuals who are committed to your success.
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Performance
We’re committed to implementing a data-driven strategy, making a real impact on your bottom line by providing avenues for growth.
