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Our SEO Experts Help You Overcome the Challenges of Website Redesign

Regardless of why you may be considering a website redesign, search engine optimisation will be a key issue. Our SEO experts are there to help you through your redesign process without losing your top rankings!

Website Redesign What Are the Challenges?

From an SEO perspective, website redesign is always a risky endeavour. Having worked hard and for a long time on your search engine optimisation strategy, a redesign can impact your rankings on the search engines, affecting traffic to your site. Our experts’ main objective will be to take you through the website redesign process without losing your rankings, whatever your context. Website merger, change in CMS, graphical redesign… Our consultants will be at your side every step of the way.

Website Redesign

Redirect Plan

One of the key elements of any website redesign is the redirect plan. It establishes a connection between the old site and the new one. Made up of 301 redirects, it informs the search engines that a former page A is now available on a new page B. This prevents any error 404 messages from showing up when a page is unavailable for users to visit. These errors are detrimental to the user experience… and drag down your SEO performance.

refonte seo le plan de redirection
« A website redesign is a true technical challenge. It can help you improve your site’s user experience and strengthen your SEO strategy, but, on the other hand, it can prove fatal and halt traffic if errors occur. »
Eléonore Sablot – SEO Manager

Internal Tools

Our SEO expertise has allowed us to develop exclusive and proprietary tools we use to devise cutting-edge strategies that lead to rapid results.

  • Link Assistant

    It determines how many links we should create for a page to make it to the top 3 for a specific keyword. Plus, it suggests media on which to publish the links to optimise your purchasing or PR strategy.

  • Predictive ranking

    This tool lists the most important elements to optimise on a website to achieve swift performance in a given niche. This is made possible by analysing hundreds of thousands of results for that niche based on ranking criteria.

SEO Website Redesign Our Method

A website redesign should follow several crucial steps to prevent a crash in your search engine optimisation.

  • Step 1

    Drawing up technical specifications

    To ensure a successful website redesign, we draw up a set of specifications defining the goals to be achieved and, above all, the guidelines development teams should observe to produce a perfectly optimised site.

  • Step 2

    Mock-up and wireframe audit

    Our team audits the initial mock-ups to ensure their compliance with the general principles outlined in the specifications. We also see to it that the mock-ups don’t prioritise UX to the detriment of SEO.

  • Step 3

    Pre-production audit

    At this stage, your new website is finished, but not online and indexed on the search engines yet. It’s the ideal moment for our teams to perform an audit to check that the site has no technical issues that could impede its positioning.

  • Step 4

    Redirect plan

    It connects your old website to the new one. Each old URL is redirected to the corresponding new URL. Thanks to the redirect plan, you won’t lose any of your SEO assets.

  • Step 5

    Acceptance testing

    Before sending the website to production for its official launch, we put it through an acceptance test. This allows us to correct any potential problems so we can roll out a 100% functional site.


A Team of Passionate Experts

Working with Eskimoz on your website redesign project guarantees you’ll get the support you need at every stage of the process. In addition, our teams will train you in SEO issues, giving you the ability to work autonomously once your new website is up and running. Finally, with a presence in 5 European countries, our agency can provide support for your international projects, with recommendations specific to each market.

portraits consultants eskimoz
  • SEO Audits

    Auditing your website from both a technical and semantic perspective provides a crucial part of developing an effective, long-term SEO strategy.

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  • Website Redesign

    A well-designed, optimised website is the foundation of successful SEO and must be handled correctly to ensure you are able to build SEO momentum.

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  • Link Building

    Earning external backlinks increases the ranking potential and visibility of your website, and help to maximise your SEO performance.

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  • International SEO

    Global SEO strategies enable you to develop cross-border traffic and scale your brand worldwide. With experts based in 5 countries, we can help you implement your international SEO strategy.

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  • Reputation

    Cultivating an outstanding online reputation is key to building trust in your brand. Our reputation management team help you gain control of what others say and read about you on Google.

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Our Commitment

  • Expertise

    Since 2010, we have worked with over 2000 clients across 90 countries.

  • Passion

    We are a team of passionate, industry-focused individuals who are committed to your success.

  • Performance

    We’re committed to implementing a data-driven strategy, making a real impact on your bottom line by providing avenues for growth.


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Any questions?

If you’re considering a website redesign, then SEO should be a primary concern. You might be changing your name or identity, merging several sites, or simply giving a modern edge to your old site. These graphic changes are going to generate modifications that will impact your website’s structure and code. By carefully preparing your website redesign with SEO in your line of sight, you can anticipate the impact of the various changes and, more importantly, avoid disrupting the work of Google’s crawlers. This means you won’t lose any visibility – or only temporarily – in the search results.

A website redesign is likely to have a range of consequences, not least on SEO.

If you rework all your texts without a clear strategy, your rankings in the search engines are likely to drop, especially if the content isn’t as good as it used to be or doesn’t answer user queries.
As a result, traffic to your website will slow down, making you even less visible on search engines, which could impact your sales negatively.

Redesigning your website will also impact your backlinks, with redirects potentially causing error 404 messages. This will lead to a loss of authority with the search engines and cause your rankings to drop in the SERPs.

A redirect plan allows you to connect your old URLs to your new website.

If some URLs end up changing along with the website redesign, setting up a redirect plan makes it easy to redirect an old page A to a new page B. These are known as 301 redirects, i.e. permanent redirects.

Thanks to the redirect plan, you can limit the loss of traffic and visibility associated with a website redesign. Your plan should be created before migrating your site, ideally during the acceptance testing phase. A redirect plan is a meticulous job that should be carried out page by page to redirect the most relevant ones and avoid forgetting any.

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