Google Ads Agency
Make Google Ads a profitable acquisition channel
Eskimoz, a Premier Google Partner agency, manages your Google Ads campaigns and helps you keep your acquisition costs under control.
They trust us
A structured, business-focused approach to Google Ads
A SEA methodology designed to deliver measurable results and build your Google Ads campaigns into a sustainable acquisition engine.
Competitors
Eskimoz Method
Google Ads driven by data
Google Ads campaigns rely on the smart use of data. Intent signals, audiences, conversion history and search context feed advertising algorithms. A rigorous account structure, combined with relevant ads and keywords, channels these signals to capture qualified demand and maximise conversions.
Eskimoz App
A proprietary platform to manage your Google Ads campaigns, centralise marketing data and activate priority optimisations.
Omnichannel
Analyse channel performance in a dashboard that brings together SEO, SEA, Social Ads and Display.
Shoppiz
Improve the visibility of your products on Google Shopping through continuous feed optimisation.
Brand Protector
Protect your brand keywords and automatically adjust your bids in response to competitors.
SEO / PPC Synergy
Adjust your Google Ads investment to concentrate budget on competitive queries.
Our Google Ads methodology
A proven methodology for structuring, deploying and optimising your Google Ads campaigns.
AI in the service of SEA
An AI-first approach to structuring your Google Ads campaigns, accelerating optimisations and anticipating the future of paid search.
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AI agents dedicated to SEA management automate the time-consuming tasks involved in creating and analysing Google Ads campaigns, including keyword research, ad group structuring and competitive analysis. Your teams can focus their expertise on acquisition optimisation.
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Ad creative production becomes faster and more scalable. AI assists in creating images and formats suited to Google Ads, YouTube and Display campaigns. You test more creative variations and identify the visuals that drive the most conversions more quickly.
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Generative engines are already reshaping search habits. Responses are becoming conversational, condensed and immediate. For brands, a new opportunity is emerging: appearing directly within these recommendations, where structured data and message relevance make all the difference.
Our Google Ads expertise
Experts dedicated to ensuring your brand’s presence on Google Ads while reducing your cost per click.
Keyword targeting
PAIDIdentify the queries that actually generate prospects, leads or sales.
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Keyword targeting is about more than analysing search volumes. We study the intent behind each query, the level of competition on Google Ads and the associated business value. This analysis identifies keywords capable of generating conversions rather than simply traffic. Queries are then organised into coherent groups to align ads, targeting and landing pages.
Campaign management
PAIDStructure your Google Ads campaigns to capture demand at the moment it arises.
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Managing a Google Ads account requires precise architecture. Campaigns are organised around your offers, audience segments and the different stages of the purchase journey. This gives you control over ad delivery and allows bidding strategies to be tailored to your objectives. Ongoing campaign management means bids, targeting and budget allocation can be continuously adjusted to concentrate investment on the most profitable queries.
Quality Score optimisation
PAIDImprove the relevance of your ads and landing pages to reduce acquisition costs.
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Quality Score influences ad visibility and cost per click on Google Ads. We analyse the coherence between keywords, ads and landing pages to improve the relevance of your campaigns. Ads are refined to match targeted queries precisely, while landing pages are assessed on their ability to meet search intent. This optimisation progressively reduces your acquisition costs.
Tracking and data
PAIDMeasure the performance of your Google Ads campaigns and their impact on your business.
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An effective SEA strategy relies on reliable data. We implement comprehensive tracking to follow the actions that truly matter for your business: sales, quote requests, form submissions and calls. The data collected identifies which campaigns, keywords and ads generate the most value. This clear view of real campaign performance makes budget allocation decisions straightforward.
SEA copywriting
PAIDWrite ads that capture attention and prompt action.
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Every ad is built around targeted keywords and the associated search intent. Headlines and descriptions highlight the differentiating strengths of your offering to capture users' attention. Multiple ad variants are served simultaneously to identify the most effective messages. This approach improves click-through rate and increases the volume of conversions generated by your campaigns.
A/B testing
PAIDIdentify the ads and ad copy that generate the most conversions.
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Google Ads campaign optimisation is built on a logic of continuous experimentation. Several ad versions are served simultaneously to compare their performance. Headlines, commercial arguments and calls to action can all be tested to identify the most effective combinations. Analysing the results reveals the messages that most influence user behaviour. Campaigns are then adjusted to prioritise the ads that generate the most conversions.
Data-driven management
DATAUse conversion data to guide your budget decisions and SEA optimisations.
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Google Ads campaign management relies on continuous data analysis. Indicators such as click-through rate, cost per acquisition and the value generated by conversions make it possible to identify which campaigns are genuinely performing. This analysis allows us to adjust bids, budgets and targeting to direct your investment towards the most profitable queries.
GEA
AIPrepare for the emergence of advertising formats within AI-generated responses.
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Generative engines are integrating product and service recommendations directly into their responses. This shift is changing how users discover brands and access information. Our GEA strategy focuses on structuring your advertising messages and campaigns in preparation for the integration of ad formats within these responses.
Our Google Ads experts
Our Google Ads consultants support each client according to their acquisition objectives, market and business goals. The team brings advanced SEA expertise, a strong data culture and a thorough command of advertising platforms to manage your campaigns with precision.
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Valentin Paoli
Head of Sales
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Ruben Franceschi
Chief Financial Officer – Group
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Tom Glaigevitch
Head of Content Strategy
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Nathan Bani
Paid Media Consultant
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Mathilde Herbreteau
Sales Ops Director
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Mathieu Arlant
PPC Expert
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Marina Simiaut
Head of Content Ops
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Audrey Pons
Head of Paid Social
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Rémi Kerhoas
Performance Director
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Pasquale Maresca
Client & E-Commerce Director
They trust us with their Google campaigns
“Eskimoz enabled us to develop an effective SEO strategy despite limited resources. The results were quick to materialise and had a direct impact on our growth.”
Pierre Monnier
Founder
+ 475 %
Growth in top 1–3 keyword rankings
+ 37 %
Increase in organic traffic
Explore, understand and anticipate the evolution of PPC
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Google Ads Agency: questions?
What is Google Ads?
Formerly known as Google AdWords, Google Ads is Google’s advertising platform, enabling you to buy ad placements and banners across a wide distribution network. Google Ads covers ads in search results, as well as on YouTube, Gmail, the Play Store and the Display Network.
Whether you want to promote your products or services, attract more traffic to your site, outrank competitors in search results or simply drive conversions, Google Ads should be part of your strategy.
How do you use Google Ads?
Also known as Google AdWords, Google Ads has been around for more than 20 years. To serve ads, you first need to create an account. Once you are familiar with the platform, you can create campaigns, ad groups and ads, and set the various parameters for your Google Ads campaigns.
Getting started with Google Ads can be complex, which is why it is worth working with a Google Ads agency such as Eskimoz. Your account and campaigns are structured and optimised, and our goal is to deliver results that meet your expectations.
How do you advertise on Google?
Creating an ad on Google Ads follows a fairly clear process. Once logged in to your account, you can create a new campaign. First, you choose your objectives. Then you select the type of campaign you want to run (Display, Shopping, Local, Video, etc.).
Depending on the campaign type, you set the relevant parameters (targeting, budget, bidding, extensions, etc.), configure your ad groups and create your ads.
What budget do you need for a Google Ads campaign?
Before getting started on Google Ads, it is important to set an initial budget to test the many possibilities this powerful channel offers. A monthly budget of over £3,000 is a reasonable starting point for your Google Ads campaigns.
Your budget will also depend on the time of year, the keywords you choose and the maximum bid you set.
What is the average CPC on Google?
The cost of a Google Ads campaign varies depending on several factors: where your ad is served, your bid levels, keyword specificity and the quality of your ads.
As a general guide, the average Google Ads CPC on the Search Network is between £1 and £2. On the Display Network, it is often below £1. Some keywords can command a CPC of more than £50.
What results can you expect from a Google Ads agency?
A Google Ads agency focuses first and foremost on measurable results linked to your business. Objectives vary according to your sector and business model: lead generation, e-commerce sales, qualified traffic or visibility on strategic queries.
Expert management typically improves conversion rates, reduces cost per acquisition and increases the value generated by campaigns. The agency works on your account structure, ads, keywords and bids to direct budget towards the queries that genuinely drive revenue.
How much does a Google Ads agency charge to manage an ad account?
Google Ads agency fees are generally based on a percentage of the media budget or a monthly retainer. In most cases, agencies charge between 7% and 15% of the advertising budget invested. For example, for a Google Ads budget of £10,000 per month, management fees typically range between £700 and £1,500. Some agencies also offer fixed fees when budgets are more limited or when management covers a small number of campaigns.
What metrics does a Google Ads agency use to measure results?
A Google Ads agency analyses several indicators to assess campaign performance. The most important include:
Conversion rate: the proportion of visitors who complete an action (purchase, form submission, call, etc.).
Cost per acquisition (CPA): the amount spent to obtain a conversion.
ROAS (Return on Ad Spend): revenue generated relative to advertising spend.
Click-through rate (CTR): the proportion of users who click on an ad.
What is the difference between managing Google Ads in-house and working with a Google Ads agency?
Managing Google Ads internally gives you direct control over your campaigns, but it requires time, technical skills and ongoing monitoring of platform developments.
A Google Ads agency brings specialist expertise, proven methodologies and advanced analytical tools to optimise performance. At Eskimoz, we maintain regular contact with Google’s teams to stay up to date on new features and provide you with the best possible support for your advertising campaigns.