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Boost Your Sales with a Google Ads Agency
Control your acquisition costs while generating qualified traffic to your site and boosting your sales. Entrust your PPC campaigns to a Google Premier Partner agency like Eskimoz and accelerate the growth of your business.
The Ultimate ROI Lever
Formerly known as Google AdWords, Google Ads is Google’s advertising platform that allows you to buy advertising ads and banners on a vast distribution network. Google Ads displays ads in search results and on YouTube, Gmail, the PlayStore, and a wide display network. Google Ads is important to any company that wants to be successful digitally.
In the digital realm, a company’s visibility on Google significantly influences its success trajectory. Seamlessly integrating ads with one’s social media, website, analytics, and landing pages is important.
Whether you want to promote your products or services, attract more traffic to your site, position yourself ahead of your competitors in search results, or simply convert, PPC through Google is vital to your marketing strategy. Call upon our Google Ads Agency to improve your search engine rankings.
« In addition to organic SEO, Google Ads is a key lever in Search Marketing, which, when well-configured, offers you great prospects for growth! »
High Google Ads Performance At Your Service
In Search Marketing, SEA is a key lever. Harnessing the capabilities of Google Ads can help you reach all your marketing objectives. Online advertising still reigns supreme in business, and strategic online advertising can elevate your brand’s presence. By leveraging the reach of the world’s most popular search engine, Google can help you attain numerous objectives.
Whether it’s outperforming competitors on platforms like YouTube or enhancing your Google ranking, we craft tailor-made Google Ads campaigns to resonate with your unique business needs. Choose us, and let’s co-create your success.
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Boosted visibility
In today’s digital age, a prominent online presence is paramount. As more people turn to the internet for their needs, businesses must amplify their visibility on search engines to capture attention and drive growth. While ad campaigns can attract a broad audience, it’s the precision of well-configured campaigns that ensures you connect with the right audience at the right moment.
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Qualified traffic
Beyond mere visibility, businesses must attract the right demographic. Eskimoz, as a premier Google Ads Agency, refines your reach, ensuring you connect with your ideal audience, thus optimising conversion rates.
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Controlled acquisition costs
Ads management isn’t just about visibility. It is also about Cost-effective visibility. There’s little point in indiscriminate spending. Instead, achieve your goals with controlled expenditure, ensuring a sustainable ROI.
Maximum Visibility
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Specific Audiences
Google Ads empowers you with precision targeting. From demographics to age brackets, we help our clients zero in on their ideal audience. Plus, with remarketing capabilities, you can even re-engage past customers.
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Google is Your Friend
Google’s ever-evolving algorithms might seem daunting, but as a specialised Google Ads Agency, we recognise the platform’s potential and know how much Google search is a major asset for your business and its visibility. We can help you navigate Google’s rules and adapt to updates promptly.
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Multiple Formats
Google Ads offers a rich selection of ad formats catering to diverse business needs. From Google Shopping and YouTube Shorts to dynamic text ads, you can showcase your offerings in myriad ways, ensuring your customers find exactly what they’re looking for the way you want them to.
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Strong Display Network
Google Ads boasts an impressive display network of over 2 million sites, not to mention giants like YouTube and Gmail. As the digital realm continues to expand, leveraging Google Ads ensures your visibility keeps soaring.
Our Google Ads Methodology
At Eskimoz, we’re more than just a Google Ads agency; we’re your partner in success. Entrusting us with your campaign management ensures you reap the benefits of our proven expertise and client-endorsed methodology. Here’s a glimpse of our streamlined process:
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Step 1
The Brief
It is necessary to find the areas of concern before we know what to work on to achieve success. That’s why, during the initial interview, we will take note of what the website lacks and then discuss what you need to help you pull in the right customers. We will also discuss the levers that are currently in place, and then we will move to understand your overarching goals and come up with tailored strategies to achieve these goals.
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Step 2
Recommendations
With a comprehensive understanding of the briefing, we offer targeted suggestions. Depending on your objectives, we’ll present our ideas, the right campaigns to launch, audiences to target, formats to use, etc.
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Step 3
Campaign Creation
This next step is all about the major action we will take; new projects always start with a complete account setup from the experts in our agency. Our Google Ads Agency takes care of structuring your account and creating campaigns, ad groups, ads, and selecting keywords.
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Step 4
Iteration
Success in Google Ads isn’t about setting and forgetting but continuous refinement. Rather than relying on a single campaign iteration, we conduct thorough A/B tests, tweaking various parameters to identify the most effective campaigns. The optimisation of your campaigns is continually managed by our teams to maximise ROAS.
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Step 5
Follow-up
Your journey with Eskimoz is marked by transparency and collaboration. We keep you in the loop at every stage. We’ll inform you of all the actions we put in place, the results obtained, and the opportunities for improvement. We’ll stay in regular contact with you and send you a monthly report, where key KPIs will be presented, and during which we’ll answer any questions you may have.
Google Ads Adverts in various formats
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Search Network
Advertisements are displayed when a user performs a search. You can launch text ads, dynamic ads, and more visual ads with images such as Gallery Ads.
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Display Network
Visual ads are displayed on Google’s partner sites, in the form of banners, inserts, or natively. You can insert images, logos, videos, text, etc.
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Google Shopping
Ideal for e-commerce, Google Shopping ads are displayed in the Shopping tab during a Google search or on the Google Search Network or Display Network.
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YouTube
On YouTube, you can play ads before a video, during a video, and even after it. Depending on the format, some ads cannot be skipped by the user.
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Play Store
To promote an application, Google retrieves data from your Play Store listing and then deploys various ads.
Our SEO Case Studies
Our case studies offer valuable insights into our capabilities. Our portfolio also underscores the authenticity of our triumphs. We have a great deal of clients that we have helped with successful Google Ads campaigns, and you can read about some of them below.
Case Study 1 Gophr
We have worked with Gophr, a courier service based in London, for nearly six years. Initially, Gophr’s PPC campaigns were underperforming, and only their brand name appeared on Google.
Enjoying a steady increase in YoY metrics over the last five years, Gophr has recently seen a 185% increase in organic traffic revenue and a 49% increase in Google Ads revenue. Gophr now occupies the first position for many target keywords and is recognised as a top courier in London.
Case Study 2 JustBoilers
Justboilers.com offers their clients in London boiler installation and repair services. When we partnered with them, they had close to zero organic search engine presence. They sought not just visibility but dominance in their niche.
Collaborating with Eskimoz resulted in a 1063% increase in organic traffic and about 16,000 keywords giving them visibility. They sit prominently on the first page of many relevant keywords.
Your Google Ads expert
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Know-how
With over 10 years of expertise and hundreds of clients supported, our Google Ads Agency knows the ins and outs of all of Google’s many levers. We know and understand the crucial roles data and creativity play in campaigns on the Google Ads platform. We have a rich team of experienced experts who will all be working towards your goals.
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Pedagogy
Our knowledge of Google Ads is our strength. We’re very happy to share best practices and train you in using it, too. Your access to our knowledge and expertise will surely foster successful growth.
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Transparency
Our Google Ads agency works closely together with you to help you achieve your objectives, boost your sales, and, above all, understand the benefits of Google Ads. We are totally focused on making well-informed, data-driven decisions that will contribute to the growth of your business.
Google Partner Premier
Eskimoz is a certified Google Partner Premier agency. Our experts are masters of the many tools Google offers, meaning you benefit from fully certified knowledge. Our team of certified individuals is ready to help you with everything you need to know about Google Ads and its management.
We are in regular contact with Google’s teams and stay informed and trained on the latest updates so our Google Ads agency can best accompany you in your advertising campaigns.
We will be with you through every step of the journey, from start to finish and beyond. Please do not pass up on this opportunity; contact us at Eskimoz.
Any questions?
Also known as Google AdWords, Google Ads has been around for over 20 years. To run ads, you first need to create an account. After familiarising yourself with the tool, it’s easy to create your campaigns, ad groups, and ads, and select the various settings for your Google Ads campaigns.
On Google Ads, you can create ads whenever you want, schedule them, and track results both overall and in more detail. Google compiles many statistics that are updated continuously.
Getting started with Google Ads can sometimes be complex, which is why it is recommended to use a Google Ads Agency like Eskimoz. Your account and campaigns are structured and optimised, and our goal is to live up to your expectations!
Creating an advertisement on Google Ads follows a specific pattern. Once you are logged into your account, you’ll have the option to create a new campaign. First, you must choose your objectives. Then, you need to select the type of campaign you want to launch (Display, Shopping, Local, Video, etc.).
Depending on the type of campaign you choose, you need to select your parameters (targeting, budget, bidding, extensions, etc.), as well as configure your ad groups and create your ads.
To start advertising on Google Ads, it’s important to determine a budget in order to test the many possibilities offered by this effective tool. Per month, you could easily allocate a budget of over £3,000 to your Google Ads campaigns.
Your budget will also depend on the time of year, the keywords you choose, or the maximum bid amount you’ve decided on.
It’s common for the Google Ad Agency you work with to be compensated through a percentage of the investment. For example, for a budget of £10,000 to be spent on Google Ads, an agency may take a percentage between 7% and 15%.
The cost of a Google Ads campaign varies depending on different criteria, such as the location of your advertisement, as well as the amount of your bids, the specificity of the keywords, or even the quality of your ads.
In general, the Google Ads CPC on the search network is between £1 and £2. On the Display network, it can often be less than £1. Certain keywords, however, can have a CPC of over £50.
