Boost Sales with a Google Ads Agency
Google is one of the most powerful marketing platforms and a cornerstone of your PPC campaigns. As a dedicated Google Ads agency and certified Google Premier Partner, Eskimoz can help you harness the power of Google Ads to accelerate your growth.
Maximising Sales & Visibility
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Unparalleled Targeting
Google Ads offers some of the most sophisticated targeted on the market. Home in on your ideal audiences and the demographics most relevant to you or re-engage past customers with precision remarketing capabilities.
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Google is Your Friend
Google’s platform may seem daunting, but as a specialised Google Ads agency, we’re by your side to help you navigate nuances, make the most of new updates and opportunities, and tap into the platform’s full potential.
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Multiple Formats
From Google Shopping and YouTube Shorts to dynamic text ads, Google offers a wide selection of rich ad formats for a diverse range of business needs, ensuring your customers find exactly what they’re looking for.
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Unmatched Visibility
With a display network of over 2 million sites, alongside online staples like YouTube and Gmail, leveraging Google Ads is key to keeping your visibility soaring.
« Google Ads can deliver a high ROI, and quickly, when well-configured »
The Eskimoz Method
We’re more than just a Google Ads agency, we’re your partner in success. Our streamlined 5-step method ensures you reap the benefits of Google Ads:
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Step 1
Brief
During an initial interview, we’ll take time to understand where you currently are, and where you want to be. Eskimoz will work with you to understand your objectives and build tailored strategies to achieve them.
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STEP 2
Recommendations
Having gained an understanding of your needs, we’ll provide targeted recommendations, including the right campaigns to launch, audiences to target and ad formats to use.
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STEP 3
Campaign Creation
Our experts will handle every aspect of your campaigns, from a complete account setup and structuring, campaign creation, ad groups, creatives and keywords.
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STEP 4
Iteration
Long-lasting success with Google Ads requires continuous iteration and refinement. We’ll conduct ongoing A/B testing, implementing tweaks and optimisations throughout your campaigns to ensure your ROAS is maximised.
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STEP 5
Reporting
Collaboration is at the heart of what we do. We’ll keep you updated at every stage of your Google Ads campaigns through regular contact, monthly reporting and clear, transparent KPIs.
Google Ads Ads in Various Formats
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Search Network
Ads are displayed when a user searches. You can run text ads, dynamic ads, and even images.
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Display Network
Visual ads are displayed on Google’s partner sites, in the form of banners, inserts, or natively. You can insert images, logos, videos, text, etc.
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Google Shopping
Ideal for e-commerce, Google Shopping ads are displayed in the Shopping tab during a Google search or on the Google Search Network or Display Network.
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YouTube
On YouTube, you can play ads before a video, during a video, and even after it. Depending on the format, some ads cannot be skipped by the user.
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Play Store
To promote an application, Google retrieves data from your Play Store listing and then deploys various ads.
Google Ads Case Studies
As a dedicated Google Ads agency, we’re proud to have helped some amazing brands tap into success through their Google Ads campaigns.
Case Study 1 Gophr
A London-based courier service, Gophr came to Eskimoz when their PPC campaigns were underperforming, and only their brand name appeared on Google.
Over the last five years of working together, Gophr have enjoyed a steady increase in YoY metrics, including a 185% increase in organic traffic and a 49% increase in Google Ads revenue. They now occupy the first position for several valuable keywords and are recognised as a leading courier service provider in London.
Your Google Ads Partner
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Experience
With over 10 years of experience and a proven track record of client success, our Google Ads agency understand the essential roles of data and creativity when it comes to creating effective campaigns on the Google Ads platform.
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Knowledge
Our team of Google Ads experts understand best practices and working with us means you will have access to these insights, too.
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Transparency
We work closely with you to achieve your unique objectives, boost your sales, and help you harness the full benefits of the Google Ads platform through data-driven decision-making.
Google Partner Premier
We are a certified Google Premier Partner, giving us access to Google’s teams and exclusive insight into the latest changes and updates to the platform. Working with us ensures you benefit from our certified knowledge, while our team of experienced experts are on hand to help you with everything you need to know about Google Ads, campaign creation and management.
Any questions?
Known also as Google Adwords, Google Ads has been a mainstay of paid marketing for over 20 years.
Getting started on Google Ads requires creating an account, setting up your campaigns, ad groups and ad creatives, the selecting the appropriate settings for how you’d like to run your campaigns.
The platform allows you to create ads, schedule them and track results. Google compiles many detailed statistics giving you a wealth of information that is continuously updated.
Getting to grips with Google Ads and harnessing its full benefits can sometimes be complex, which is why our Google Ads agency is on hand to ensure your account and campaigns are properly structured and optimised.
To create an advertising campaign with Google Ads, you first need to log into your account. From here, you’ll have the option to create a new campaign. Start by choosing your objectives, then select the type of campaign you’d like to launch, whether Display, Shopping, Local, Video or something else.
Depending on the type of campaign you choose, you may need to select certain parameters for your campaign, such as targeting, budget or bidding, as well as configure your ad groups and create your ads.
To harness the full potential of Google Ads, it’s essential to determine a budget. While the budget you allocate to your campaigns will depend on your specific needs, other key factors also include the keywords you choose, the maximum bid or even the time of year.
It’s common for the Google Ads agency you work with to be compensated through a percentage of the investment. For example, if your Google Ads budget was £10,000, you’d expect an agency to take a percentage between 7 – 15%.
The cost of a Google Ads campaign depends on numerous criteria, such as the location of your ads, the amount of bids, the types of keywords you’ve chosen, and even the quality of your ad creatives.
In general, the Google Ads CPC on the search network is between £1-2. On the display network, it may often be less than £1. Be aware, however, that certain keywords can have a CPC of over £50.
