Copywriting Agency
Every Word Counts in Your Conversion Journey
We create copy that strengthens your visibility and moves your prospects to take action.
They trust us
Copywriting as the Engine of Your Digital Acquisition
Our approach combines editorial strategy and data analysis to produce content aligned with your audience and your business challenges.
The Competition
The Eskimoz Approach
Copywriting in the Age of Generative Search
As search engines become conversational, the role of copywriting is changing fundamentally. Content must now inform, reassure and persuade, while also responding to user intent. This raises the bar on quality and demands a more precise approach, where every word contributes to strengthening your visibility.
Eskimoz App
A complete solution to manage your content, refine your SEO approach and capture the opportunities offered by AI-powered search.
Scribe
Produce optimised copy with AI-assisted writing and advanced semantic analysis.
LLM Ranking
Measure your visibility in AI search engines and analyse your presence in generative responses.
Crawlr
Identify outdated pages, detect technical barriers and prioritise content to optimise.
Monitoring
Track your rankings, analyse your competitive environment and quickly spot growth opportunities.
Our Copywriting Methodology
A rigorous methodology to drive your content approach.
An AI Approach to Copywriting
An AI-first methodology designed to structure your content, improve its relevance and strengthen its impact on your performance.
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Deciding what to produce is often the main sticking point. Our AI agents cross-reference competitive signals and user intent to surface genuinely high-priority topics. You no longer choose your content by instinct — you choose it based on its acquisition potential. The result is measurable, concrete outcomes.
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The challenge is not production volume — it is maintaining a consistently high standard at scale. We structure production around semantic frameworks and editorial templates. This eliminates redundant and inconsistent content while guaranteeing a coherent editorial voice.
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We adapt your content to the logic of generative search engines to improve your presence in their responses. Editorial structure, message clarity, authority… All of these elements are worked on to strengthen your credibility and increase your chances of being selected, cited and recommended.
Our Expertise to Drive Your Editorial Strategy
We apply every discipline of copywriting to strengthen your visibility and maximise the impact of your content strategy on your objectives.
SEO Copywriting
CONTENTProduce optimised content to capture search intent and generate qualified traffic.
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Our teams analyse the SERPs to identify the formats, levels of detail and structures that Google expects. We work semantic fields using TF-IDF analysis tools and proprietary models. Each piece of content is built around keyword clusters, with particular attention to internal linking, tags and editorial depth to meet algorithmic requirements.
GEO Copywriting
AIAdapt your copy to generative search engines to improve your visibility in AI responses.
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Our copywriters adapt their writing to the understanding models used by generative AI. Texts are structured to facilitate extraction via synthetic responses, clear definitions, question-and-answer formats and well-considered hierarchies. We also integrate expertise signals to increase the likelihood of your pages appearing in responses from ChatGPT, Gemini and Perplexity AI.
Copywriting
CONTENTWrite messages that capture attention, engage your audience and maximise your conversion performance.
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Our copywriters draw on UX analysis, behavioural data and A/B testing to refine your messaging. The work covers promises, objections, argument hierarchy and calls to action. Every element is designed to fit within a broader user journey, aligned with your conversion funnels and your objectives.
Editorial Strategy
CONTENTStructure your content production to address your marketing challenges and brand positioning.
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We build editorial strategies based on market analysis, competitive audits and keyword mapping. Content is organised into thematic clusters to strengthen your site's authority on key topics. We then define editorial priorities, publication calendars and writing guidelines.
Sponsored Articles
PAIDBuild your authority with content published on high-quality editorial sites.
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We select sites based on precise criteria (domain authority, organic traffic, thematic relevance…). Content is written to fit naturally within the host site's editorial voice, while respecting SEO requirements. Anchor text, editorial context and semantic coherence are all worked on to maximise the impact on your backlink profile.
Product Pages
SEOOptimise your product pages to reassure visitors and increase your conversion rate.
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Our teams structure product pages around transactional queries and user expectations identified through search data. We enrich your site with differentiating elements, proof points and clear arguments. The work also includes optimising tags and product attributes to improve your visibility on Google and Google Shopping.
Advertising Campaigns
PAIDWrite punchy ad copy to capture attention and maximise the effectiveness of your digital campaigns.
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We craft messages tailored to the constraints of advertising platforms (Google Ads, social ads) by testing different hook and argument variations. Performance is analysed on an ongoing basis to refine your copy. Our teams work with conversion data to sharpen your messaging and improve engagement and conversion rate.
SEO Optimisation
SEOImprove the performance of your existing copy to strengthen your visibility and maximise its potential.
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We analyse your copy using crawl tools, Search Console data and SERP comparisons to identify optimisation opportunities. Updates cover structure, semantic enrichment, information freshness and technical signals. This approach allows us to reposition existing pages by building on their history and authority.
Dedicated Experts for Your Content Strategy
We bring in copywriting specialists selected around your specific challenges. Every project is overseen by a dedicated point of contact, responsible for the quality of deliverables and their alignment with your business objectives.
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Flora Batanu-Chapuis
Content Strategist
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Tom Glaigevitch
Head of Content Strategy
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Florian Painset
International SEO Director
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Jules Chazot
Lead Content Strategist
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Marina Simiaut
Head of Content Ops
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Sylvain Laneyrie
Technical SEO Director
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Tom Thréard
Managing Director – Group
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Benoit Perrotin
SEO Director
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Lou Pichard
SEO Director
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Laura Jorge Jacobo
SEO Manager
What Our Clients Say
“Eskimoz enabled us to develop an effective SEO strategy despite limited resources. The results were quick to materialise and had a direct impact on our growth.”
Pierre Monnier
Founder
+ 85 %
Increase in organic traffic over 2 years
2 600 +
New backlinks acquired
Explore the World of Copywriting
Discover our analysis, research and editorial formats to deepen your understanding of copywriting and the evolution of search.
Boost your conversions
FAQ: Got Questions?
Why Work With a Copywriting Agency?
Working with an agency means integrating copywriting into a broader framework than pure writing. Copy is developed in connection with user journeys and acquisition objectives. An agency also brings analytical capability, making it possible to precisely identify friction points and areas for improvement.
Since 2010, Eskimoz has worked with more than 2,000 clients across 90 countries. Drawing on this experience, our Content agency responds with precision to your challenges.
Should You Choose a Freelancer or a Copywriting Agency?
A freelancer typically works alone and covers a limited scope: a single page, a sequence or a one-off brief. The difficulty arises when you need to manage multiple pages or build overall coherence. An agency can orchestrate the full picture, aligning your landing pages, ad campaigns, blog articles and brand voice.
What is Copywriting?
Copywriting is a writing technique historically rooted in advertising, using words to persuade the reader.
Copywriting can be used on websites, social media and in email. The resulting copy is persuasive in nature, designed to capture the reader’s attention and drive them to take a specific action.
The ultimate goal of copywriting? To convince the reader (treated as a prospect) that the solution you offer through your products and/or services is the right one for them.
What Does a Copywriting Service Include?
A copywriting engagement begins with an analysis of your offering, your existing pages and your performance. On that basis, messaging is structured by defining angles, promises and a clear argument hierarchy. The actual writing then gives shape to this thinking. Depending on your needs, the brief may include revisions, testing or ongoing optimisation to sharpen the effectiveness of your copy.
What Budget Should You Expect for Copywriting Services?
Pricing varies considerably depending on the level of support and the type of copy involved. As a rough guide, an optimised landing page typically falls between £500 and £2,000, depending on complexity and the associated work. A full rewrite of key pages (conversion funnels, core business pages…) can range from £3,000 to £15,000.
A comprehensive strategy with ongoing production is often priced as a monthly retainer.
How Do You Produce High-Quality Copywriting?
Quality copywriting is distinct from standard web writing. An agency like Eskimoz brings a marketing dimension to content production, whereas web writing often focuses primarily on search engine optimisation.
Copywriting leans on emotion and persuasion to prompt immediate action from the reader, whereas web writing tends to be more educational in approach.