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Copywriting Agency – The Right Words to Boost Your Sales

Use the right words to encourage your prospects to take action. Tell stories to boost your conversion rate and bring a high-value proposition to your audience.

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Copywriting The Art of Persuading

Copywriting – or the art of using words to persuade – is a process that combines creativity with the production of high-value-added content. Not all writers are copywriters. Your website may be well optimised and beautifully designed, but if the wording’s off, conversion just won’t happen.

Call upon a copywriting agency, such as Eskimoz, to spotlight your brand and products. Our goal is to attract more customers and increase your revenue.

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copywriting The 3 Pillars

  • Writing Quality

    Using the right words, at the right time, to reach the right audience requires impeccable writing skills. Depending on your targets, your copywriting agency will help you define the ideal wording for every type of product content. The terminology should be selected with purpose and make your company shine, giving you the edge to convince your readers.

  • Text Structure

    Whatever the content you create: sales page, blog article, or white paper, your content needs structure. Ideally, you’ll want to address a specific issue to convince the reader that your product or service is what they’re looking for. The more added value your text brings to the table, the higher its quality.

  • Search Engine Optimisation

    Product content should give the reader a pleasant reading experience, but it should also appeal to search engine algorithms. Our copywriting agency emphasises this factor to position your content at the top of the search results.

« Optimising your copywriting for every communication medium allows your brand to position itself as an industry expert and engage the readers’ interest to achieve conversion! »
Jules Chazot – Content Manager

Copywriting The Formats

Every piece of content we create aims to persuade your prospects that you are the solution to their problem. As a copywriting agency, we can produce various types of content.

  • Sales Page

    We work on your sales pages to convince your readers that your solution is exactly what they need.

  • Blog Article

    This type of content feeds off current events relating to you or your industry. It tends to rank well and very quickly on the search engines.

  • Use Case

    It’s always interesting to show concrete cases where your solution was used successfully to address an issue your customers were facing.

  • White Paper

    A fundamental lever for inbound marketing, white papers give your prospects in-depth information on a given topic, highlighting your expertise in the process.

Roadmap

Our Unique Support Methodology

Eskimoz has guided many companies towards achieving better sales. We’ve defined a 5-step roadmap to design and roll out your ideal strategy.

  • Step 1

    Keyword Audit

    Before we start producing your content, our Copywriting Agency discusses your objectives with you. Together, we’ll define the best keywords for your company to position itself. We audit your website, industry, and competition to come up with the most comprehensive strategy.

  • Step 2

    Defining Your Tone of Voice

    Based on your requirements, we establish your brand’s tone of voice. Do you want to cultivate closeness with your prospects or position yourself as an expert in your field? We use the right wording to lend credibility to your rhetoric.

  • Step 3

    Writing

    It’s time for our writers to work on your content. Eskimoz creates a dedicated content factory for every client to deliver quality content on a large scale. Our copywriting agency produces error-free, SEO-optimised texts, ready to be integrated.

  • Step 4

    Amplification

    We then publish your newly-created content on your website and social media following a logic of amplification. Our extensive understanding of SEO and Paid Media allows us to promote your content to as wide an audience as possible to achieve your business objectives.

  • Step 5

    Reporting

    As a copywriting agency, we offer custom reports highlighting the impact of the content on your business. We favour an ROI-driven approach that relies on KPI monitoring. We keep an eye on traffic, the number of inbound leads, etc.

AIDA An Infallible Technique

The AIDA method may be applied to your texts to prompt users and prospects to perform the actions you wish them to.

A for Attention: Your content must capture the reader’s attention. To achieve this, you need a catchy headline and an intriguing image – or one with enough shock value.

I for Interest: Your target is hooked; now you have to convince them to stay and spend some time reading your content. Storytelling is an invaluable tool to pair with a personalised message.

D for Desire: This is where you’ll show how your offer can solve the reader’s issue. Highlight its benefits to make the user want to own it.

A for Action: That’s the last step, where your reader will follow your call to action and go from desire to action. Here, you can utilise keywords that invoke rarity or exceptional qualities.

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Our Strength

Growing Your Business on an International Scale

With over 200 consultants and 12 languages spoken in-house, our copywriting agency can deploy your content strategy across the main European and global markets. Optimising your content based on location requires the application of SEO-friendly principles that will boost your performance in the various countries where you are based. Eskimoz is there to guide you through this process.

agence copywriting le contenu au service de vos ventes une expertise internationale
Content

Our
expertise

agence content
  • Copywriting

    We’ll help you create high-performing content to acquire, convert, and engage your target audience.

    Learn More
  • Video

    We’ll support you in the creation of your videos to become more visible to your target audience.

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  • Social Media

    We’ll help you to grow your brand using social networks.

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  • Tone of Voice

    We’ll advise you in finding the Tone of Voice that’ll engage your target users the most.

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  • Content Factory

    We’ll optimise your strategy and content production.

    Learn More
USE CASE

Bouygues Immobilier

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Eskimoz

Our Commitment

  • Expertise

    Since 2010, we have worked with over 2000 clients across 90 countries.

  • Passion

    We are a team of passionate, industry-focused individuals who are committed to your success.

  • Performance

    We’re committed to implementing a data-driven strategy, making a real impact on your bottom line by providing avenues for growth.

FAQ

Any questions?

Copywriting is a writing technique traditionally used in the field of advertising. It consists in using very specific words to persuade the reader.

Copywriting can be employed to create content for websites, social media, and even emails. The texts are designed to be convincing and to ignite the reader’s interest, leading them to perform a particular action.

The end game of copywriting? To convince the reader – who is treated as a prospect – that the solution your products and/or services offer is ideal for their needs.

Quality copywriting is different from mere web content writing. A copywriting agency such as Eskimoz works in a marketing element where content writing typically focuses on SEO alone. Copywriting relies on emotion and persuasion to get the reader to act immediately, whereas web writing tends to be inherently informational.

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