Finding Your Voice

The success of your entire content marketing strategy hinges on finding your voice as a brand. As a dedicated content marketing agency, we are here to help you define your tone of voice and the guidelines you’ll use across every format and platform included in your content strategy.

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Tone of voice Creating Your Brand Identity

Finding the right tone of voice is key – it’s how your brand will communicate its history, values and vision to the world. Think of your tone of voice as your brand’s personality, and how you want your customers and audience to perceive you.

Regardless of your particular marketing levers, developing the right voice and integrating it into your wider strategy ensures your brand’s personality and presence is consistent across all of your channels.

« With a unique tone of voice, your company will stand out from the competition. The goal is simple: to persuade your audience while remaining faithful to your brand image. »
Jules Chazot – Content Manager
Tone of voice

The Eskimoz Method

We work with your communications team to define a tone of voice that fits your brand and your vision:

  • Step 1

    Brand Analysis

    We start by analysing your current tone of voice, and how this fits into the brand image you wish to convey to the world. From here, we can start building a broader approach to your communications.

  • Step 2

    Competitor Analysis

    We conduct an in-depth analysis of your competitors, what they’re saying and how they’re saying it. This allows you to gain a quick understanding of what works and what doesn’t – and why.

  • Step 3

    Defining Customer Expectations

    We work with your biggest fans – your brand ambassadors and customers – to understand what they love about your brand, and make these prominent elements when developing your unique tone of voice.

  • Step 4

    Defining Your Tone of Voice

    As we work with you to develop your tone of voice, we’ll create clear and specific guidelines to assist your content creation team.

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Why Your Personality is Our Priority

Our team is made up of communication and copywriting professionals with experience in your industry. We’ll ensure you’re matched to the right talent for your needs, helping you develop the right tone of voice for your brand. From here, our content strategists will use it as a compass to create your SEO or Social content.

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Our
Expertise

agence content
  • Copywriting

    We create high-performing content that engages and converts.

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  • Video

    Our expert videographers can support your video content to reach your audience.

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  • Social Media

    Social channels are key to growing brand visibility and awareness.

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  • Tone of Voice

    We can help you establish the right tone of voice for your brand that will resonate with your audience.

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  • Content at Scale

    We can optimise your strategy and craft quality content at scale to meet your needs.

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    Since 2010, we have worked with over 2000 clients across 90 countries.

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