Finding Your Voice

The success of your entire content marketing strategy hinges on finding your voice as a brand. As a dedicated content marketing agency, we are here to help you define your tone of voice and the guidelines you’ll use across every format and platform included in your content strategy.

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Le brand content et ses applications concrètes

Tone of voice Creating Your Brand Identity

Finding the right tone of voice is key – it’s how your brand will communicate its history, values and vision to the world. Think of your tone of voice as your brand’s personality, and how you want your customers and audience to perceive you.

Regardless of your particular marketing levers, developing the right voice and integrating it into your wider strategy ensures your brand’s personality and presence is consistent across all of your channels.

Tone of voice

The Eskimoz Method

We work with your communications team to define a tone of voice that fits your brand and your vision:

  • Step 1

    Brand Analysis

    We start by analysing your current tone of voice, and how this fits into the brand image you wish to convey to the world. From here, we can start building a broader approach to your communications.

  • Step 2

    Competitor Analysis

    We conduct an in-depth analysis of your competitors, what they’re saying and how they’re saying it. This allows you to gain a quick understanding of what works and what doesn’t – and why.

  • Step 3

    Defining Customer Expectations

    We work with your biggest fans – your brand ambassadors and customers – to understand what they love about your brand, and make these prominent elements when developing your unique tone of voice.

  • Step 4

    Defining Your Tone of Voice

    As we work with you to develop your tone of voice, we’ll create clear and specific guidelines to assist your content creation team.

Content

Our
Expertise

agence content

  • Copywriting

    We create high-performing content that engages and converts.

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  • Video

    Our expert videographers can support your video content to reach your audience.

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  • Social Media

    Social channels are key to growing brand visibility and awareness.

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  • Tone of Voice

    We can help you establish the right tone of voice for your brand that will resonate with your audience.

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  • Content at Scale

    We can optimise your strategy and craft quality content at scale to meet your needs.

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« With a unique tone of voice, your company will stand out from the competition. The goal is simple: to persuade your audience while remaining faithful to your brand image. »
Jules Chazot – Content Manager
Welcome to

The world of Localised Growth™

  • 5

    Countries

    Working as one, sharing centralised tools and data so everything connects.

    Because juggling multiple agencies across territories is stressful. Everyone pulls in different directions and performance suffers.

  • 12

    Languages

    Spoken natively in-house, so every word works for your target audience.

    Because basic keyword translations don’t cut it. Instead, we design international marketing strategies crafted for specific regions

  • 200

    Consultants

    Across Europe bring local market knowledge to every campaign.

    Because different cultures and regulations can be a minefield. Without local insights, you end up wasting budgets on the wrong targeting and messaging.

  • 850+

    Clients

    We are experienced in every major sector, working with startups, medium-sized companies and household name brands – and everything in between.
Data-driven Content

Using data to drive performance

Precision Strategy

We use industry leading tools & your CRM to understand your customer’s behaviour, combined with our international expertise to deliver a tailored strategy.

Real-Time Dashboards

Our customised dashboards available from your own login area, unify data from various sources and allow us to optimise even the most complex international campaigns.

Proprietary Technology

Leveraging data engineering and AI, we’ ve developed several of our own SEO & PPC tools that will give your performance marketing the edge.

Connecting businesses with customers

B2B Hero

Learn how HERO significantly increased their organic traffic & inbound qualified leads by partnering with our expert teams.

E-Commerce Sandro

Learn how Eskimoz built an SEO campaign for Sandro Paris with a huge ROI at a European level​ to achieve their growth and international expansion goals.

E-Commerce Just Shades

Learn how Just Shades significantly increased both its organic traffic and revenue by implementing a bespoke strategy developed by our expert team

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