Defining Your High-Performance Social Media Strategy
With nearly 5 billion people on social media, your brand needs to be where your audience already are. The right social media strategy lets you connect with you customers, build communities around your brand, and meet your sales objectives.
Social Media Strategy
Why Your Social Media Strategy is Essential
Whether your objectives are based on reputation, community, conversion or engagement, social media channels allow you to achieve them on a global scale. Defining a strong social media presence and strategy is central to starting off on the right foot. Our team of dedicated social media specialists can help you outline your marketing objectives for each platform, identify your core KPIs, and implement the right actions and content schedule to achieve those goals.
Social Media Strategy Connecting With Your Community
Every social media platform offers the possibility to build and grow unique communities, turning customers into brand ambassadors and advocates. The right social media strategy can help you tap into the power of user-generated content, growing your presence, engagement and brand loyalty.
Social Media Platforms
With over 2.9 billion monthly active users, Facebook remains the most widely used cross-generational platform in the world. Its demographics are fairly balanced, with 57% men and 43% women, and 32% of its audience aged 25 to 34.
Bought out by Facebook, Instagram boasts over 2 billion monthly users. The OG image-based platform, its demographics consist of 52% of women vs 48% of men, with over 70% of users aged 34 or under.
The leading business social network, LinkedIn sees 800 million active users per month, across 200 countries. 42.8% of its users are women, and 57.2% men, with the most widely represented age group being 25 – 34.
Snapchat
A staple with younger users, the yellow ghost app boasts over 347 million daily active users. 50% of users are aged 24 or under, with audiences composed of 56% women vs 44% men.
For those looking for inspiration, or Gen Z users creating mood boards, Pinterest leads with 450 million active users per month and a largely female audience of 60%.
TikTok
One of the youngest social media platforms available, TikTok rose to popularity in 2020, now boasting 1 billion monthly active users. 50% of its audience is under 34, with a female-dominated audience of 60%.
Social Media The Eskimoz Approach
We tailor your social media strategy to your unique goals, using the 7-step TOMSTER method.
« Defining your strategy properly is 80% of the work that will lead to success. »
Our Expertise
Copywriting
Video
Social Media
Tone of Voice
We can help you establish the right tone of voice for your brand that will resonate with your audience.
Learn MoreContent at Scale
The world of Localised Growth™
5 Countries
Working as one, sharing centralised tools and data so everything connects. Because juggling multiple agencies across territories is stressful. Everyone pulls in different directions and performance suffers.
12 Languages
Spoken natively in-house, so every word works for your target audience. Because basic keyword translations don’t cut it. Instead, we design international marketing strategies crafted for specific regions
200 Consultants
Across Europe bring local market knowledge to every campaign. Because different cultures and regulations can be a minefield. Without local insights, you end up wasting budgets on the wrong targeting and messaging.
850+ Clients
We are experienced in every major sector, working with startups, medium-sized companies and household name brands – and everything in between.
Using data to drive performance
Precision Strategy
We use industry leading tools u0026 your CRM to understand your customer’s behaviour, combined with our international expertise to deliver a tailored strategy.
Real-Time Dashboards
Our customised dashboards available from your own login area, unify data from various sources and allow us to optimise even the most complex international campaigns.
Proprietary Technology
Leveraging data engineering and AI, we’ve developed several of our own SEO u0026 PPC tools that will give your performance marketing the edge.
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