Defining Your High-Performance Social Media Strategy

With nearly 5 billion people on social media, your brand needs to be where your audience already are. The right social media strategy lets you connect with you customers, build communities around your brand, and meet your sales objectives.

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Social Media Strategy Why Your Social Media Strategy is Essential

Whether your objectives are based on reputation, community, conversion or engagement, social media channels allow you to achieve them on a global scale. Defining a strong social media presence and strategy is central to starting off on the right foot. Our team of dedicated social media specialists can help you outline your marketing objectives for each platform, identify your core KPIs, and implement the right actions and content schedule to achieve those goals.

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« Defining your strategy properly is 80% of the work that will lead to success. »
Jules Chazot – Content Manager

Social Media Strategy Connecting With Your Community

Every social media platform offers the possibility to build and grow unique communities, turning customers into brand ambassadors and advocates. The right social media strategy can help you tap into the power of user-generated content, growing your presence, engagement and brand loyalty.

Social Media Platforms

  • Facebook

    With over 2.9 billion monthly active users, Facebook remains the most widely used cross-generational platform in the world. Its demographics are fairly balanced, with 57% men and 43% women, and 32% of its audience aged 25 to 34.

  • Instagram

    Bought out by Facebook, Instagram boasts over 2 billion monthly users. The OG image-based platform, its demographics consist of 52% of women vs 48% of men, with over 70% of users aged 34 or under.

  • LinkedIn

    The leading business social network, LinkedIn sees 800 million active users per month, across 200 countries. 42.8% of its users are women, and 57.2% men, with the most widely represented age group being 25 – 34.

  • Snapchat

    A staple with younger users, the yellow ghost app boasts over 347 million daily active users. 50% of users are aged 24 or under, with audiences composed of 56% women vs 44% men.

  • Pinterest

    For those looking for inspiration, or Gen Z users creating mood boards, Pinterest leads with 450 million active users per month and a largely female audience of 60%.

  • TikTok

    One of the youngest social media platforms available, TikTok rose to popularity in 2020, now boasting 1 billion monthly active users. 50% of its audience is under 34, with a female-dominated audience of 60%.

Social Media The Eskimoz Approach

We tailor your social media strategy to your unique goals, using the 7-step TOMSTER method.

  • Step 1

    T – Target

    Who are your products and services targeting? Who do you want to reach? Which platforms do your audience use? Using these questions, we help you define your audience and flesh our your buyer personas to understand the best way you can utilise each social platform.

  • Step 2

    O – Objectives

    We’ll help you define your unique objectives so you can determine your core KPIs and measure success in real-time for each platform in your social media strategy.

  • Step 3

    M – Message

    Reaching your audience and building engagement means ensuring your messaging is spot on. We’ll help you build your brand messaging through the ideal posts and visuals tailored to the customs and formats of each unique platform.

  • Step 4

    S – Strategy

    Whether it’s the number of posts per week, when those posts go live, content and influencer partnerships, every element and aspect of your social strategy should be defined and planned ahead.

  • Step 5

    T – Technologies

    We’re on had to provide guidance and recommendations for the best dedicated tools for your social media and community managers, ensuring you save time to direct focus where it matters most: on your strategy.

  • Step 6

    E – Evaluate

    Using those all-important KPIs we defined earlier, we’ll ensure the performance of every aspect of your social media strategy is closely tracked and measured, allowing you to adjust your strategy over time.

  • Step 7

    R – Resources

    Once we’ve built your social media strategy, we’ll help you define the resources you need to make it a reality and a success.


A Team of Experts

Our copywriters, community managers, video-makers and creative specialists understand what it takes to make you presence on any social media platform a success. Thanks to our’ close ties with the advertising teams on the leading platforms, we get to hear about current trends and new functionalities before they go live, enabling us to provide you with exclusive advice. Whatever you objectives are for your social media presence, our experts are on hand to boost your social strategy as you grow your business.

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agence content
  • Copywriting

    We create high-performing content that engages and converts.

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  • Video

    Our expert videographers can support your video content to reach your audience.

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  • Social Media

    Social channels are key to growing brand visibility and awareness.

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  • Tone of Voice

    We can help you establish the right tone of voice for your brand that will resonate with your audience.

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  • Content at Scale

    We can optimise your strategy and craft quality content at scale to meet your needs.

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Our Commitment

  • Expertise

    Since 2010, we have worked with over 2000 clients across 90 countries.

  • Passion

    We are a team of passionate, industry-focused individuals who are committed to your success.

  • Performance

    We’re committed to implementing a data-driven strategy, making a real impact on your bottom line by providing avenues for growth.

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