Defining a High-Performance Social Media Strategy

The first step consists in defining your target audience. You need to ask yourself who your products and services are for. Who do you wish to reach through social media? We’re here to help you flesh out your personas and understand how to utilise each platform.

Launching a social media presence is great, but objectives are even better. Reputation, conversion, lead generation? You’ll need to set one goal for each platform and make sure you can measure your performance through clear KPIs.

On every platform, you’re going to use posts and visuals to interact. Your messaging needs to be clear and to help you reach your goals. You should also consider that every person has slightly different expectations, regardless of the network.

The number of posts you publish each week, at what time, the content typology… Every element that makes up your social media strategy should be defined ahead of time and built around the highlights of the year, such as your partnerships with influencers.

To assist you in the management of your social media strategy, we help you select dedicated tools (programming, moderation, reporting, creation) for your Social Media Manager and Community Manager. This allows you to save time, be more productive, and focus on your strategy.

Measuring the performance of your social media strategy is crucial. That’s why you need to monitor specific KPIs for every social media platform you use. These will help you keep track of your results and, above all, let you adjust your strategy over time.

Your strategy is ready. Now you need to think about the resources it will require. Budget, outsourcing, hiring… For your social media strategy to succeed, you’ll need to have all the resources at your disposal to carry it out in the best possible way.