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Defining a High-Performance Social Media Strategy

With a well-thought-out social media strategy, you can utilise social media to its full potential! The more precise your strategy, the larger you can grow your community, and the more likely you are to meet your sales objectives.

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Social Media Strategy Why It’s Essential

With almost 5 billion users on social media, there are numerous opportunities – reputation, community-building, conversion, engagement, etc. – available on a global scale. And yet, it is crucial to define a strong social media strategy if you want to start off on the right foot. This will help you outline your marketing objectives for each platform, the KPIs you need to monitor, and the actions to implement. When used correctly, social media can help you achieve your goals. That’s what we strive to bring to our clients.

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« Defining your social media strategy properly is 80% of the work that will lead to success. »
Jules Chazot – Content Manager

Social Media Strategy A Vehicle for Community

You can use social media to get your brand discovered and keep in touch with your customers. Every platform offers the possibility to build and maintain a community. And every community can find ambassadors, people who talk about your brand and promote it directly or indirectly, providing you with free User Generated Content (UGC). A community is a sizeable advantage for any business.

Social Media The Staples

  • Facebook

    Facebook: As the historic network, Facebook remains the most widely used platform in the world across generations. It has over 2.9 billion monthly active users, including 57% men and 43% women. 32% of its audience is aged 25 to 34.

  • Instagram

    This platform was bought out by Facebook a few years ago and totals over 2 billion monthly users. 52% are women, and 48% are men. Over 70% of Instagram users are aged 34 or under.

  • LinkedIn

    The business social network has over 800 million active users per month spread across 200 countries. 42.8% of them are women, and 57.2% are men. The most widely represented age group is users aged between 25 and 34.

  • Snapchat

    With over 347 million daily active users, the app with the yellow ghost quickly became a staple with younger crowds. The app’s audience is made up of 56% women and 44% men, with over 50% of users aged 24 or less.

  • Pinterest

    This social media platform dedicated to inspiration boasts over 450 million active users per month and a largely female audience (about 60%). Yet, men are increasingly engaged, and Gen Z users don’t hesitate to create countless mood boards.

  • TikTok

    Popularised in 2020, TikTok is now one of the leading social medial platforms, with 1 billion monthly active users. 50% of its audience is aged 16 to 34, with a majority of women (about 60%).

Social media The TOMSTER Model

We build your social media strategy using the TOMSTER model. This 7-step method helps us define the most suitable approach for your audience.

  • Step 1

    T – Target

    The first step consists in defining your target audience. You need to ask yourself who your products and services are for. Who do you wish to reach through social media? We’re here to help you flesh out your personas and understand how to utilise each platform.

  • Step 2

    O – Objectives

    Launching a social media presence is great, but objectives are even better. Reputation, conversion, lead generation? You’ll need to set one goal for each platform and make sure you can measure your performance through clear KPIs.

  • Step 3

    M – Message

    On every platform, you’re going to use posts and visuals to interact. Your messaging needs to be clear and to help you reach your goals. You should also consider that every person has slightly different expectations, regardless of the network.

  • Step 4

    S – Strategy

    The number of posts you publish each week, at what time, the content typology… Every element that makes up your social media strategy should be defined ahead of time and built around the highlights of the year, such as your partnerships with influencers.

  • Step 5

    T – Technologies

    To assist you in the management of your social media strategy, we help you select dedicated tools (programming, moderation, reporting, creation) for your Social Media Manager and Community Manager. This allows you to save time, be more productive, and focus on your strategy.

  • Step 6

    E – Evaluate

    Measuring the performance of your social media strategy is crucial. That’s why you need to monitor specific KPIs for every social media platform you use. These will help you keep track of your results and, above all, let you adjust your strategy over time.

  • Step 7

    R – Resources

    Your strategy is ready. Now you need to think about the resources it will require. Budget, outsourcing, hiring… For your social media strategy to succeed, you’ll need to have all the resources at your disposal to carry it out in the best possible way.


A Team of Experts

Our experts understand the ins and outs of every social media platform. Thanks to our close ties with their advertising teams, we get to hear about current trends and find out about new functionalities before they even come out. This allows us to provide exclusive, well-documented advice.
Copywriters, community managers, creatives, video-makers, and over one hundred experts are at your side to help you boost your social media strategy and reach your goals to grow your business!

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agence content
  • Copywriting

    We create high-performing content that engages and converts.

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  • Video

    Our expert videographers can support your video content to reach your audience.

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  • Social Media

    Social channels are key to growing brand visibility and awareness.

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  • Tone of Voice

    We can help you establish the right tone of voice for your brand that will resonate with your audience.

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  • Content at Scale

    We can optimise your strategy and craft quality content at scale to meet your needs.

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Our Commitment

  • Expertise

    Since 2010, we have worked with over 2000 clients across 90 countries.

  • Passion

    We are a team of passionate, industry-focused individuals who are committed to your success.

  • Performance

    We’re committed to implementing a data-driven strategy, making a real impact on your bottom line by providing avenues for growth.

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