The Marketing Agency Built for Real Estate Performance

We help developers, networks and estate agencies generate qualified leads, reduce acquisition costs and fill developments faster through digital strategies built exclusively for real estate.

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+34%

average qualified leads for our real estate clients

Real Estate Specialists vs. a Generalist Agency

Generalist Agency

Applies generic methods

Standard short-term funnel

Broad targeting based on traditional personas

Universal marketing messages

Variable results

Eskimoz

Knows cycles, seasonality and property types

Funnel built for long journeys and high-commitment decisions

Segmentation of buyers, vendors and investors

Messaging built around what drives property decisions

Accelerates sales

Our Real Estate Services

SEO

Organic

We optimise your presence for strategic, local and transactional property searches to attract genuinely engaged prospects.

Our approach combines technical work, content and authority to build your visibility over the long term, capture qualified demand and secure your position against often very strong local competition.

GEO

Organic

We position your brand and offers within the generative search environments and AI assistants buyers and investors are already using.

We structure your content and authority signals so you appear naturally in the conversational search results that now influence property decisions.

PPC

ads

We design and manage performance-driven Google Ads campaigns to capture active property demand at the precise moment it arises.

Fine geographic targeting, intent segmentation, continuous optimisation and conversion analysis let us maximise your lead volume whilst keeping your acquisition cost and profitability under control.

SMA

ads

We deploy Social Ads strategies built for property audiences, reaching prospects according to their projects, location and stage of their journey.

Through personalised messages, strong creatives and carefully sequenced activation, we generate qualified demand and drive interest in your properties, developments or services.

Tracking

data

We implement a complete tracking setup to precisely measure every interaction and conversion generated by your marketing activity.

From the first visit through to completion, we analyse real performance to identify the most profitable channels, optimise your investments and manage your acquisition strategy with clarity.

Content Factory

content

We produce strategic content designed to attract, reassure and convert your property prospects throughout their buying journey.

Articles, development pages, expert content, commercial or editorial assets: every piece is built to strengthen your credibility, improve your visibility and directly support your acquisition and conversion goals.

Where does your 2026 performance stand in the property market?

Our barometer analyses the acquisition performance of hundreds of property players to help you benchmark your results, identify your priority channels and spot your growth opportunities.

Access the barometer

“The Eskimoz teams provide us with a structured, data-driven approach to sustainably strengthen our digital visibility. Thanks to the Eskimoz App, we centralize our SEO data and manage our strategic decisions more effectively at scale.”

Anne-Flore Peter Digital Marketing Manager

FAQ

How is your approach tailored to the real estate sector?

Property is a market with long purchase cycles, intense local competition and very specific search intent. Our teams understand these characteristics and build acquisition strategies suited to the dynamics of the sector.

Can you support both estate agencies and property developers?

Yes. We tailor our approach to your challenges: mandate generation and local visibility for estate agencies, buyer lead acquisition and development awareness for developers, qualified traffic and listing optimisation for portals. Every solution is calibrated to your objectives.

How do you generate qualified leads in such a competitive market?

We combine local SEO, targeted SEA, GEO and content strategy to reach the right profiles at the right point in their purchase journey. Every channel is optimised to attract prospects who are actively in the market, not just passing traffic.

Are you able to work on very specific local markets?

Yes. We are skilled in local SEO and precise geographic targeting, which are essential in property where demand is often highly localised. Whether you operate in a single city, a region or across multiple markets, we tailor the approach accordingly.

How do you measure the performance of your activities in real estate?

Beyond traffic and impressions, we track indicators directly linked to your business: lead volume, cost per lead, contact rate, performance by development or by agency. The goal is to measure the real impact on your commercial activity.