From Wasteful Ad Spend to 686% Growth in Booking Requests

Hiyacar is a UK peer-to-peer car sharing platform connecting car owners with people who need a vehicle. Operating in an emerging mobility sector, Hiyacar needed to dramatically improve the performance of its digital marketing while simultaneously growing its organic presence.

Key figures
+686% Increase in booking requests
+200% Growth in organic traffic
-85% Reduction in cost per acquisition

The Hiyacar x Eskimoz collaboration

Client Overview

Hiyacar allows car owners to earn money by renting out their vehicles to vetted drivers, while giving renters flexible, affordable access to cars in their neighbourhood. The platform operates across the UK and competes with traditional car hire brands and other sharing economy mobility providers.

Why Eskimoz

Hiyacar chose Eskimoz to diagnose and fix underperforming paid campaigns and accelerate organic growth. Our ability to deliver rapid, measurable performance improvements across both channels within a short timeframe was the decisive factor.

The Challenge

Hiyacar’s digital marketing was generating significant spend but poor returns: • PPC campaigns running with poor structure, low Quality Scores and high cost per acquisition • Organic traffic growing slowly without a clear content or technical optimisation strategy in place • A competitive landscape dominated by established car hire brands with significant media budgets • A need to prove ROI quickly given budget constraints and investor expectations

Our SEO & Paid Media Methodology

We tackled both channels simultaneously, using PPC to generate immediate improvements while building the organic strategy for sustained long-term growth.

  • PPC Audit and Immediate Fixes

    Actions taken:

    Audited the existing Google Ads account to identify the primary drivers of wasted spend

    Paused underperforming ad groups and reallocated budget to high-converting segments

    Rewrote ad copy and improved landing page alignment to lift Quality Scores immediately

  • Paid Media Restructure

    Actions taken:

    Built a new campaign structure segmented by audience type (car owners vs renters) and intent

    Implemented smart bidding strategies calibrated to Hiyacar’s booking funnel

    Launched retargeting campaigns to re-engage high-intent visitors who had not converted

  • Technical SEO and Site Optimisation

    Actions taken:

    Resolved crawl errors, indexation issues and duplicate content affecting organic performance

    Improved page speed and mobile usability across key conversion pages

    Optimised on-page content for priority location-based and category keywords

  • Content and Authority Development

    Actions taken:

    Developed new location pages targeting car sharing searches across major UK cities

    Created content supporting both owner and renter audiences to capture informational search demand

    Built backlinks from mobility, automotive and consumer finance publications

Results achieved

+686% increase in booking requests within five months
+200% growth in organic sessions
-85% reduction in CPA through restructured paid campaigns
Significant improvement in Quality Scores and ROAS across Google Ads

Client Success Stories

Explore our other client success stories and discover the different types of support our experts offer.

“Eskimoz helped us build a coherent SEO strategy and significantly expand our keyword coverage. We gained meaningful visibility on key areas of expertise and improved our ability to generate qualified leads.”

Hervé-Pierre Tahi

Head of Marketing Operations

PwC

+ 597 %

Increase in referring domains

Veteris

+ 149 %

Increase in organic impressions

Beqom 

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