Google Shopping Agency

Maximise Your Sales with Google Shopping

We optimise your Shopping campaigns to get your products onto the first page of Google and maximise your return on investment.

They trust us

A Margin-Led Approach to Google Shopping

We manage your campaigns based on your business data, feed quality, and the true profitability of each product.

Competitors

Segmentation with no consideration of product profitability

Product feed used at a basic level, with no real optimisation strategy

Budgets spread uniformly, with no performance logic

Siloed management of feed, campaigns, and tracking

Reporting focused on clicks, with no actionable business insight

Eskimoz Method

Catalogue segmentation based on margins, stock levels, and seasonality

Continuous feed optimisation to capture transactional search queries

Budgets allocated according to the true profitability of each campaign

Integrated management across Merchant Center, product feed, and Google Ads

Analysis focused on profit, growth, and scaling opportunities

Data-Driven Google Shopping

Google Shopping is evolving towards a model driven by data quality and the richness of product information. Its algorithms now analyse every product feed, every attribute, and every performance signal when deciding which ads to prioritise. Structuring your catalogue and aligning your campaigns with search intent has become essential for driving sales.

Eskimoz App

A data-driven platform for centralising your data and managing your e-commerce growth

Omnichannel

Analyse all your acquisition channels in a single dashboard to identify the drivers that are genuinely profitable.

Shoppiz

Optimise your product feed, enrich your data, and improve the distribution of your products.

Brand Protector

Protect your brand by identifying competitors, adjusting your bids, and cutting unnecessary spend.

SEO / SEA Synergy

Align your SEO and Google Ads data to maximise the overall return on your acquisition activity.

Our Google Shopping Methodology

A methodology designed to optimise your product feeds and maximise your sales

Product Feed Mastery

We analyse your data to improve its quality, its legibility to Google, and its ability to generate visibility and sales.
Data Structuring

We enrich and segment your feed according to your products, margins, and performance data to improve ad relevance and reach your target audience.
Catalogue Management

We align your catalogue with your stock levels, pricing, and priorities to ensure strong distribution and prevent any loss of performance.
Continuous Optimisation

We continuously refine your titles, visuals, and attributes to strengthen your quality score, reduce costs, and improve overall performance.
Conversion Alignment

We synchronise your ads and product pages to deliver a seamless experience, build trust, and maximise your conversion rate.

A Google Shopping Approach Enhanced by AI

We harness AI to enrich your product data, prioritise actions, and activate the most profitable growth drivers.

Dedicated AI agents automatically analyse, enrich, and optimise your product feeds. They continuously improve titles, attributes, and categories to strengthen data quality, ensuring better distribution within Google Shopping, more relevant ads, and greater capacity to scale your campaigns.
We industrialise the production of product visuals using AI. Each asset is designed to increase the appeal of your ads. This approach lets us raise click-through rates, accelerate production cycles, and maintain a high standard of quality at scale.
Generative engines are transforming the logic of digital advertising. We prepare your campaigns for these new environments by structuring your content and signals, with the aim of making your products visible within AI-generated responses and capturing demand that advertisers have yet to fully exploit.

Google Shopping Expertise Designed to Maximise Your Profitability

We activate every Google Shopping lever to improve the distribution, conversion, and true profitability of your product catalogue.

Feed Management

Build a reliable product feed to improve distribution and ad quality.

We treat your product feed as a performance asset. Titles, descriptions, attributes, categories, prices, and visuals: every data point affects Google's ability to understand, rank, and serve your listings. We identify blocking fields, incomplete information, and enrichment opportunities to raise the quality of your catalogue. A better-structured feed makes distribution more reliable and supports sustained performance over time.

Google Shopping Campaigns

Manage your campaigns in line with your business objectives, priorities, and target profitability.

We structure your Google Shopping campaigns according to the logic of your catalogue, your margins, and your commercial objectives. Segmentation by product type, seasonality, performance level, or sales potential: each campaign serves a precise purpose. We adjust bids, priorities, and budget allocation to avoid imprecise trade-offs, allowing us to control distribution more effectively and concentrate investment on the right products.

Google Merchant Center

Keep your product distribution secure with a compliant, fully operational Merchant Center.

We manage your Google Merchant Center account to prevent blockages, correct errors, and improve the quality of your product distribution. Disapproved products, missing attributes, compliance issues, inconsistencies between your website and feed: our consultants address every critical point with care. We also ensure your data sources, feed rules, and diagnostics are properly structured, with the aim of minimising distribution losses.

Product Optimisation

Make your products more visible, more appealing, and more competitive in Google Shopping results.

We optimise how your products are presented to improve their ability to attract attention and drive purchase decisions. This involves careful work on titles, visuals, displayed prices, promotions, distinguishing attributes, and the clarity of product information. We align your product data with market expectations and Google's distribution logic to support conversion on product listings.

Tracking & Conversion Measurement

Measure the true impact of your campaigns so you can make decisions based on solid business data.

A high-performing campaign is not judged by clicks alone, but by its ability to generate revenue. We put in place reliable tracking to monitor conversions, sales value, performance variances, and the signals needed for ongoing optimisation. Whether it is event configuration, data collection, or the analysis of customer journeys, we make your measurement setup dependable so you can make better-informed decisions.

Campaign A/B Testing

Test your campaigns continuously to identify the settings, structures, and messages that perform best.

We apply a systematic A/B testing approach to gradually improve the performance of your Google Shopping campaigns. Campaign structures, product segmentation, titles, promotions, visuals, budget allocation: each test is built around a specific hypothesis. The goal is not to run as many experiments as possible, but to identify what genuinely improves results. This methodology allows us to make better decisions and reduce uncertainty.

ROAS Optimisation

Reallocate your budgets towards the products, segments, and campaigns that deliver the strongest returns.

We analyse your performance through the lens of true return on investment: profitable products, under-exploited segments, over-spending campaigns, and the gap between revenue and margin. By combining all your data, we are able to manage your budget decisions with greater precision. This analysis lets us adjust budgets, bids, and distribution priorities according to the value generated. The goal is not simply to increase your reported ROAS, but to improve the overall profitability of your Google Shopping operation.

Agentic Commerce

Prepare your catalogue for the new purchasing journeys driven by conversational AI agents.

Agentic commerce is changing the way users search for, compare, and select products. Before long, AI agents will be able to recommend, filter, and purchase on behalf of consumers based on their criteria. We prepare your data for this shift by working on its structure, readability, and usability, helping you build a lasting competitive advantage as e-commerce behaviours evolve.

Our Google Shopping Experts

Our consultants adapt to your specific challenges, the complexity of your catalogue, and your objectives. Every project is led by a dedicated Business Partner, supported by specialists in Google Ads, product feeds, data, and tracking.

Romane Bioulac

Marketing Manager
Nathan Bani

Paid Media Consultant
Valentin Paoli

Head of Sales
Audrey Pons

Head of Paid Social

Explore, Analyse, and Stay Ahead with Google Shopping

Resources to help you manage your Shopping campaigns and improve the profitability of your catalogue

Resources

Ebook

Expert content to inform the strategies of tomorrow.

Blog

News Expertises

Discover our latest articles.

Let’s talk

FAQ: Got Questions?

What is Google Shopping?

The platform has been available in the UK since 2010. Previously known as Google Product Search, Google Shopping has operated as an advertising service since 2012.

An essential tool for any e-commerce site, it makes it easier to list products online, particularly in the Google Shopping tab and on the first page of certain search results. It also functions as a price and product comparison service.

It allows users to see a curated selection of products matching their search, making it easy to compare options and make a choice.

For each product, the following fields are displayed:

Image

Title and price

Retailer name

Other relevant information

Why Work with a Google Shopping Agency?

From ad creation and product feed optimisation to campaign segmentation and bidding strategy, the success of your campaigns depends on a wide range of factors. Our experts are on hand to advise you and provide tailored recommendations to maximise your campaign results.

For over a decade, Eskimoz and its 100 consultants have established themselves as Google experts. Our teams maintain a close, ongoing relationship with Google.

By working with our Google Shopping agency, you benefit from the guidance of specialists who are qualified in their field and, above all, up to date with the latest developments.

How Does Google Shopping Work?

From the user’s perspective, it is as simple as searching for a term such as “portable speaker” on Google and browsing the product cards that appear. Clicking through the individual product tiles makes it easy to compare options.

From the retailer’s perspective, the service operates across two platforms: Google Ads for creating and managing campaigns, and Google Merchant Center for managing your product feeds.

The first step is to export your product catalogue into Google Merchant Center and verify that all required attributes are present. You then need to link your Google Merchant Center account to your Google Ads account.

What is Google Merchant Center?

If you want your products to appear on Google Shopping, Google Merchant Center is an essential starting point. It is through this interface that you import your product catalogue data and manage your product feeds.

In short, Google Merchant Center makes it straightforward to publish your products online and update them as needed. For example, when a limited-time exclusive discount is available, it is within Google Merchant Center that you would update the relevant attributes.

It then makes your products available for use when launching Google Shopping campaigns.

How Do You Optimise Your ROAS on Google Shopping?

Optimising ROAS starts with a detailed analysis of performance at the product level. This means identifying profitable products, adjusting budgets, refining bids, and excluding underperforming segments. Work on the product feed and data quality also plays a key role in improving distribution and profitability.

What Budget Do You Need for Google Shopping?

The budget depends directly on your catalogue, your margins, and the level of competition in your market. In practice, an e-commerce business typically starts with between £1,000 and £5,000 per month, with a goal of achieving profitability quickly.

The key question is not the initial budget itself, but how it is allocated. Spend should be managed according to the real-world performance of each product: some will require greater investment to capture volume, while others should be scaled back if they are not generating a return.

An effective approach is to test quickly, analyse the data, and reallocate budgets towards the best-performing campaigns and products.