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Boost Your Sales with a Google Shopping Agency
Make your products appear on Google’s first page and witness a surge in sales and revenue with Google Shopping campaigns.
As you’re aware, Google Shopping is a powerful tool for promoting your products. They appear on the first page of Google search results, as well as on platforms like YouTube and Gmail.
Creating successful campaigns requires technical expertise, including managing the Google Merchant Center, optimising your product feed, and setting up campaigns in Google Ads. That’s where our Google Shopping agency can assist you. It’s a complex and time-consuming task to constantly monitor and optimise your ads.
By entrusting the management of your campaigns to a reputable Google Shopping agency like Eskimoz, you save valuable time and can focus on other important tasks. Our experienced teams will create and optimise your ads to ensure the profitability of your campaigns. Your dedicated expert will handle and fine-tune your campaigns while keeping you informed about upcoming opportunities and the achieved results.
Google Shopping The advantages of Google Shopping
Boost your visibility
With Google Shopping, your business enjoys increased visibility, as the ads often appear at the top of the SERPs.
Attract new customers
By running shopping campaigns, you can reach out to new audiences who may not be familiar with your products.
Drive revenue growth
Improved visibility translates into more traffic. If your campaigns are well-executed, users are more likely to convert into customers.
Eskimoz is here to support you
At Eskimoz, our experts take care of the optimisation of your Google Shopping ad campaigns, as well as your landing pages.
The aim is to convert the user into a buyer using, in particular, strong reassurance elements such as user reviews, payment methods, and the right product information in the right places.
Google Shopping Our methodology
AuditWe’ll conduct a thorough analysis of your current setup (website, Google Ads account, and Google Merchant Center) and define your objectives.
PlanningWe’ll outline the various steps required before launching your campaigns.
CreationWe’ll create tailored campaigns and well-organised advertising announcements, while also optimising your product feed.
IterationWe’ll test different segmentation strategies (e.g., adding custom labels to product feeds), make adjustments to campaigns, ads, and bidding strategies, and optimise your product feed.
ReportingThen we’ll provide comprehensive reports on initial results and identify areas for improvement.
AccelerationWe’ll continually optimise existing elements and provide ongoing management.
Product feed and data quality on Google Shopping
At our Google Shopping agency, our experts take care of optimising your campaigns, ads, and even your landing pages. Our goal is to convert internet users into buyers, providing strong reassurance elements such as customer reviews, payment options, and accurate product information in the right place.
Understanding the product feed
The product feed serves as the main source of information used by the Merchant Center to access and showcase your products in advertising campaigns. It allows you to add, modify, or remove products along with their attributes like price, colour, and brand.
Identifying your audience
Depending on the products you sell, you can create a main product feed or additional feeds. These additional feeds provide supplementary information that complements the product data in the main feed.
Establishing a schedule
To ensure successful campaigns, your product catalogue should be regularly updated to reflect your inventory in real time. The effectiveness of your Google Shopping ads relies on factors like high-quality product data and relevant images. By keeping your data accurate and up-to-date, your ads will be displayed for the right keywords.
Keeping it updated
Continuous updates to your product listings are crucial for optimising your quality score. By maintaining updated information, you can achieve a higher quality score, leading to lower advertising costs.
The importance of linking
Data quality not only affects your ads but also extends to your landing pages. If you direct users to irrelevant or incomplete landing pages, they may abandon their search. Ensuring a seamless connection between ads and relevant landing pages enhances the user experience.
For over 10 years now, Eskimoz and its team of 100 consultants have established themselves as Google experts. We excel in SEO, SEA, and Google Shopping, and maintain constant communication with the Google team.
As a certified Google Partner agency, working with our Google Shopping agency ensures that you benefit from the guidance of specialised and qualified experts in their respective fields. Our team is not only well-versed in the latest trends but also passionate about delivering exceptional results!
Eskimoz has developed a strong level of expertise across the entire Google ecosystem.
Each expert is specialised in their field and driven by their passion. This is one of the key criteria we consider during our recruitment process.
Our Google Shopping agency simplifies your daily operations while taking the time to explain the processes involved. We want to ensure that you have a clear understanding of the entire process and feel confident in our services.
Formerly known as Google Product Search, Google Shopping has been operating as an advertising service since 2012.
It is an essential tool for all e-commerce websites, simplifying the process of listing products online. It prominently displays products in the Google Shopping tab and on the first page of relevant search results. Additionally, it functions as a price and product comparison platform.
By entering a simple query, users can easily access a selection of products that match their search criteria, making it convenient for them to make informed choices. Each product listing includes the following information:
- Retailer’s name
- Additional useful details
Effectively leveraging Google Shopping requires not only knowledge of this advertising channel but also a deep understanding of the Google ecosystem. From creating compelling ads and optimising product feeds to campaign segmentation and bidding strategies, the success of your campaigns depends on various critical factors.
Our experts are here to provide you with valuable advice and recommendations to maximise the results of your campaigns.
As a trusted Google Shopping agency, Eskimoz’s consultants are truly passionate about their work. When you partner with us, you can be confident that your dedicated contact possesses extensive expertise in their field.
From a user’s perspective, simply entering a keyword such as “portable speaker” in a Google search will display relevant results. By clicking on the product thumbnails, users can compare products offered by different stores.
For e-commerce retailers, Google Shopping operates through two primary platforms. Google Ads is used for creating and managing campaigns, while the Google Merchant Center is employed for adding and managing product feeds.
To get started, you need to export your product catalogue to the Google Merchant Center, ensuring that all mandatory attributes are correctly included. Then, you link your Google Merchant Center account to your Google Ads account. Once connected, you can begin creating your first campaigns!
If you want your products to be displayed on Google Shopping, it is crucial to utilise Google Merchant Center. This interface is where you import your product catalogue data and manage your product feeds.
In essence, Google Merchant Center streamlines the process of showcasing your products and making associated modifications. For instance, if you have an exclusive discount or a limited-time free shipping offer, you can easily update the attributes through the Google Merchant Center.
It also serves as the platform for making your products available for launching Google Shopping campaigns.