Instagram Ads Agency

Maximise Your ROI with Instagram Ads

We run high-performing Instagram Ads campaigns to grow your acquisition and reach audiences with strong conversion potential.

They trust us

Instagram Ads Focused on Acquisition and Conversion

We combine data, creative production, and media expertise to maximise your results and set a new standard in social advertising.

Other Agencies

Generic approach with no consideration for business objectives

Simplified campaigns with no funnel logic or audience segmentation

Undifferentiated creatives not tailored to high-performing Instagram formats

Targeting limited to standard options with no use of first-party or platform data

Optimisation without structured testing or any framework for continuous improvement

The Eskimoz Approach

Strategy built around your acquisition and conversion objectives

Advanced campaign structure aligned to your funnel

Ad formats created specifically for each placement

Meta data leveraged to sharpen targeting and purchase intent signals

Continuous optimisation through A/B testing, iteration, and budget reallocation

Instagram Ads and How the Algorithm Works

Instagram Ads run on data-driven bidding and delivery algorithms. Every campaign feeds Meta’s learning system: completion rates, conversions, and engagement signals all shape performance.

Creative quality and targeting relevance determine how effectively you reach the right audiences.

Eskimoz App

A platform built to centralise your Instagram Ads campaigns, make full use of your data, and deliver lasting improvements to your marketing performance.

Omnichannel

Analyse your cross-channel performance to optimise your Instagram Ads campaigns and overall marketing investment

Shoppiz

Optimise your product catalogues to improve campaign delivery and increase conversions

Brand Protector

Protect your brand and cut unnecessary ad spend driven by competitor activity

SEO / PPC Synergy

Align your paid campaigns with your SEO performance to maximise overall acquisition

Our Instagram Ads Methodology

A five-step approach to building, managing, and evolving your campaigns.

Business Scoping & Conversion Signals

We define the priority objectives and the events to optimise. Tracking is set up from day one to provide the algorithm with reliable signals.
Audience Structure & Funnel Architecture

We segment your audiences between prospecting and retargeting, with distinct intent levels for each. Lookalike audiences, warm audiences, exclusions: everything is structured to improve delivery.
Creative Production & Testing

Instagram Ads performance relies heavily on creative quality. We produce multiple variations (visuals, videos, hooks, copy) to give the algorithm enough material to optimise.
Learning Phase & Optimisation

We manage the learning phase carefully, avoiding abrupt changes that disrupt delivery. Optimisations are targeted. The aim is to consolidate what works and build on it.
Scaling & ROAS Management

Budgets are increased gradually. Scaling can be horizontal or vertical. Every decision is guided by observed performance data.

An AI-First Approach to Instagram Ads

An AI-driven methodology designed to optimise every element of your Instagram Ads campaigns, from targeting to creative.

AI agents continuously analyse your Instagram Ads campaigns, audiences, and data. They identify the most profitable segments, surface optimisation opportunities, and automate time-consuming analysis, freeing your marketing team to focus on the actions that drive the greatest impact.
A scalable production system for Instagram ad content: visuals, videos, hooks, and copy. AI analyses campaign performance to generate creatives optimised for your formats and objectives. Every piece of content is built to capture attention, drive engagement, and maximise conversion.
GEO anticipates the new behaviours emerging from generative search engines and recommendation algorithms. It structures your content, authority, and marketing signals to strengthen your brand’s visibility. Used alongside Instagram Ads, it enables you to shape the customer journey before a purchase decision is made.

Our Instagram Ads Expertise to Scale Your Acquisition

Specialist capabilities designed to build out your Instagram Ads campaigns and activate growth drivers that genuinely perform.

Advanced Targeting & Segmentation

Build qualified audiences by drawing on data, behavioural insights, and intent signals to sharpen your campaigns.

We start from your first-party data and pixel signals to build audiences you can actually rely on. Intent-based segmentation, smart exclusions, evolving lookalike audiences, and dynamic segments help us avoid overlap and audience fatigue. The work doesn’t stop at initial targeting. Segments are continuously refined based on the performance data your campaigns generate.

Instagram Ads Campaign Management

Manage and evolve your campaigns in line with your marketing objectives, funnel structure, and performance data.

Every campaign is structured around a clear logic. We organise ad sets to guide the algorithm while maintaining control over delivery and bidding. Day-to-day management is grounded in signal analysis: costs, volumes, traffic quality, and more. Adjustments are made gradually to stabilise performance and avoid the disruption that sudden changes can cause.

Instagram Retargeting

Re-engage your audiences with scenarios tailored to their interactions and to each stage of the customer journey.

Retargeting is about more than serving ads to people who visited your site. We build genuine behavioural sequences based on content views, interactions, basket additions, and repeat browsing. Each audience receives a distinct message. This approach extends the user experience and strengthens campaign performance without over-exposing your audiences.

Pixel & Advanced Tracking

Ensure reliable data collection so your Instagram Ads campaigns are steered by metrics you can actually trust.

We set up comprehensive tracking that brings together the Meta Pixel, Conversions API, and custom events aligned to your business objectives. Conversion prioritisation, data deduplication, and browser-related signal loss are all addressed from the outset. We also map events to your funnel to give you an accurate read on performance. This foundation lets us make campaign decisions based on reliable, actionable data tied directly to your revenue.

Ad Copywriting

Craft messages built for how people use Instagram and designed to capture attention within the first few seconds.

On Instagram, everything happens fast. We work on angles, hooks, and information hierarchy to create messages that land immediately. Copy is adapted to both format and audience: more direct in acquisition, more persuasive in retargeting. Every variation is designed to test a specific benefit or address a particular objection.

Ad A/B Testing

Run structured tests to identify precisely which creative approaches, audiences, and formats deliver the best results.

We avoid scattered, ad hoc testing. Every experiment follows a clear framework: one variable at a time, sufficient volume, and a straightforward reading of results. Visuals, copy, formats, and targeting are compared under consistent conditions. Findings are fed back into live campaigns, enabling gradual performance improvement without starting from scratch each time.

ROAS Optimisation

Steer your investment decisions based on the real profitability observed across your Instagram Ads campaigns.

We analyse performance in detail, allowing us to quickly identify which areas are profitable and which need attention. We also factor in generated value, conversion lag, and frequency effects. Budgets are then progressively reallocated to support the best-performing segments, while keeping the learning phase and cost fluctuations under control.

Instagram Visual and Video Creation

Produce content tailored to Instagram formats that captures attention and supports campaign performance.

Creatives are designed to blend naturally into the Instagram experience. Pacing, visual hook, branding, and legibility are all considered from the very first frame. We tailor formats to each placement: Stories, Reels, or feed. Creative performance is then analysed to identify what genuinely resonates with your audiences.

Bespoke Instagram Ads Support

Our media buyers, tracking specialists, and consultants work together to build, activate, and evolve your Instagram Ads campaigns. A dedicated point of contact leads the strategy and maintains a close working relationship with your team. Communication is regular, and every decision comes with a clear rationale.

Valentin Paoli

Head of Sales
Tom Glaigevitch

Head of Content Strategy
Sylvain Laneyrie

Technical SEO Director
Sofia Balestra

SEO Specialist
Ruben Franceschi

Chief Financial Officer
Rémi Kerhoas

Performance Director
Nathan Bani

Paid Media Consultant
Mathilde Herbreteau

Sales Ops Director
Mathieu Arlant

PPC Expert
Marina Simiaut

Head of Content Ops

Explore, Understand, and Master Instagram Ads

Access expert resources to keep up with Instagram Ads developments, sharpen your strategies, and improve your performance.

Resources

Ebook

Expert content to inform the strategies of tomorrow.

Blog

News Expertises

Discover our latest articles.

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FAQ

Why work with an Instagram Ads agency?

An Instagram Ads agency brings the advanced thinking your campaigns need: audience segmentation, bid management, creative testing, and continuous optimisation. Agencies also handle tracking, ensuring your data is reliable. You gain in precision, speed of execution, and the ability to scale your campaigns effectively. Eskimoz is a Meta Partner agency. Working with us, our experts dedicate themselves entirely to your objectives and drive results informed by the guidance and best practices of Meta’s own teams.

How do you use Instagram Ads?

Getting the most from Instagram Ads requires a solid understanding of the best-performing ad formats as well as the targeting options available to you.

You can easily target prospective customers or retarget people who have already visited your site or placed an order. Through Ads Manager, you can target by gender, age, city, country, and a broad range of interests.

Instagram Ads is available to businesses of all sizes, in every country. Choose an Instagram Ads agency like Eskimoz to help you make the most of the platform.

How do you advertise on Instagram?

To run ads on Instagram, you first need to link your Instagram account to Ads Manager. You can do this through Business Manager or by connecting it directly from your Facebook Page.

From there, you can create campaigns based on your chosen objective: brand awareness, reach, traffic, engagement, video views, sales, or in-store visits, among others.

You then refine your audience, select your placements, and add your creatives and copy. Your ads can then be published immediately or scheduled for a later date.

What budget do you need for Instagram Ads?

As with any advertising platform, there is no minimum spend required to start running ads on Instagram. Whatever the size of your business or budget, you can begin with a few hundred pounds.

That said, to generate meaningful results and understand what works for your brand, a starting budget of around £500 per month is generally advisable, depending on your objectives.

Some businesses invest tens of thousands of pounds on the platform. What matters most is managing costs carefully in relation to the ROI you are targeting.

What is the average CPV on Instagram?

On Instagram, the average CPV typically falls between $0.50 and $1. This figure can be higher in certain industries, particularly travel and beauty/fashion.

Instagram is a platform where engagement rates tend to be relatively high, generally exceeding 1.2%. Rates vary by sector: sport, education, and the charity sector consistently see above-average engagement.

Engagement also varies by format. Carousels, for instance, tend to generate higher engagement than standard image posts.

How long does it take to see results with Instagram Ads?

Instagram Ads campaigns enter a learning phase as soon as they go live. You should generally allow 7 to 14 days before drawing conclusions from the data. Stabilisation follows after several rounds of optimisation. Performance becomes genuinely predictable after 3 to 6 weeks, once the most effective combinations have been identified.

Which formats work best on Instagram Ads?

Reels and Stories lead for acquisition, thanks to typically lower CPMs and high engagement. Carousels perform well in retargeting when you need to present an offer in detail. High-performing formats follow consistent principles: an immediate visual hook, a message that works without sound, rapid branding, and a clear call to action that prompts quick response.