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Boost your sales with our remarketing agency
Utilise visitor data and target interested profiles who have abandoned their shopping basket or simply left your site with optimised remarketing campaigns.
How does it work?
Reconnecting with people who have previously visited your website or application requires a remarketing campaign. This is particularly important seeing as 70% of visitors abandon their shopping basket (Baymard Institute).
This digital marketing technique involves retargeting visitors, typically through cookies. Even after they leave your site, your ads will appear on other sites they visit, often with personalised offers to encourage conversion.
Remarketing is a powerful acquisition tool that boosts revenue and drives business growth by converting a known audience. Collaborate with a remarketing agency like Eskimoz to easily reconnect with your visitors.
What are the benefits?
Remarketing is a powerful digital marketing tool, as it allows you to re-engage with an audience that already knows you. Here, you don’t need to introduce yourself, but instead, target the user with a relevant and personalised product or continuously promote the product they are searching for.
With our remarketing agency, the user can be targeted across multiple sites and devices. Whether they are browsing on a mobile, desktop or tablet, you can easily reach them.
« Remarketing is a conversion tool that enables you to reach an interested audience across different channels and encourage them to make a purchase. »
Boost your conversions!
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Conversion
The buying process can be a long and winding road. Being present throughout the entire journey increases your chances of conversion.
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Abandoned baskets
Many users leave your site with items in their shopping baskets. Retargeting enables you to target these individuals.
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ROI optimisation
With Google Ads, you can adjust your bids for maximum performance, regardless of location!
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Engagement
Remarketing allows you to guide your customers by providing them with clear calls to action.
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Reactivation
Retargeting gives you the ability to reach out to previous customers and remind them of your presence through targeted offers.
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Visibility
By reaching out to a targeted audience, you can increase your online presence and become part of users’ habits.
Comprehensive support from start to finish
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Audit
In our initial discussions, our remarketing agency will provide guidance on the most suitable strategy and the optimal tactics to employ based on your unique needs and current actions. -
Creation
Our team of experts will create custom target audiences, and select the most effective ad placements, formats, and associated advertisements. -
A/B Testing
To ensure we achieve the best results possible, we’ll run multiple tests for ad text and targeting to optimise your cost-per-acquisition. -
Iteration
Following a period of testing and consultation with you to discuss the results, we’ll continually adjust and improve campaigns to align with your objectives.
What tools to use?
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Remarketing List for Search Ads
Known as RLSA, this option from Google allows you to tailor your ads based on user interactions with your site or app.
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Social
Meta offers various retargeting options through Facebook or Instagram, making it easy to target users you already know.
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LinkedIn Remarketing
If you’re targeting businesses or a B2B audience, LinkedIn lets you create audiences to target.
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Google Display Network
This vast network from Google allows you to display ads on many sites and easily reach users who have already visited your website.
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YouTube Remarketing
Video is a highly effective acquisition lever. With the advertising options offered by Google, you can use YouTube to create high-performing ads tailored to your brand image.
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Google Analytics
Tracking your remarketing campaigns is essential. This involves perfect configuration of your web analytics tool, Google Analytics.
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For a hassle-free setup of these tools, seek the services of a remarketing agency like Eskimoz.
The remarketing specialist
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Expertise
Our remarketing agency’s experts managing your retargeting campaigns are certified in Google Ads, ensuring full optimisation of your advertisements.
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Passion
We’re a team of passionate professionals who stay up-to-date with the latest industry developments. This mindset guarantees that you’ll work with consultants who are committed to your success.
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Daily support
Throughout our collaboration, your Eskimoz expert will be available to answer your questions, provide training on the basics of retargeting, and explain the results achieved.
Any questions?
There are many tools available to create and run remarketing campaigns, such as Facebook, Google, and Twitter, to name a few.
To set up a retargeting campaign, you first need to track the user in question. This can be done through the placement of a cookie or the implementation of a tracking pixel.
Once enough data has been analysed, you can launch your remarketing campaigns and reach specific audiences, such as those who have abandoned their shopping basket, filled out their personal information, or simply visited your site once.
With remarketing, you are not targeting keywords but rather a specific audience. Therefore, your audience is more or less defined and you know (roughly) how many people are likely to see your ad.
On most platforms, including Google Ads, you need to have an audience of at least 1000 visitors per month to launch your campaigns.
For an effective campaign, a budget of at least £3000 during a peak period or promotional offer seems ideal.
With remarketing campaigns, you are often charged when the user clicks on your ad or converts by making a purchase. Although remarketing is an essential lever in web marketing, it is sometimes underutilised by companies, particularly in e-commerce.
As a result, competition is lower than on more popular channels, and acquisition costs are therefore lower. On Google, the average CPC is between 66p and £1.23.
