Formerly known as Omniture, Adobe Analytics is a powerful web analytics tool that simplifies the collection, tracking, and analysis of your website data. With this solution, you can gain detailed insights into every step of your customers’ journeys.
What sets Adobe Analytics apart from other popular web analytics tools like Google Analytics is its advanced features, such as artificial intelligence, predictive analysis, and modelling.
Given the crucial role of data in marketing strategies, our Adobe Analytics agency can help you seamlessly integrate Adobe Analytics into your daily routine to drive the growth of your business.
« Adobe Analytics is a powerful tool that enables you to collect, measure, and analyse your marketing data in a meaningful way! »
Johnny Craston – PPC Director
Adobe Analytics
The advantages
Web analytics
With the help of artificial intelligence, machine learning, and other advanced technologies, Adobe Analytics can provide you with in-depth insights into your data and give you a sharp understanding of your customers.
Integration
Regardless of the channels used by your customers (web, mobile, applications…), Adobe Analytics allows you to analyse all of them in real-time.
Attribution
The tool offers numerous attribution models that can help you determine the impact of your touchpoints with customers, enabling you to make informed investments.
Adobe Analytics
Key features
Real-time analysis
With Adobe Analytics, you can track your visitors’ actions and interactions in real-time. This allows you to adjust your marketing strategy and budgets as needed for optimal performance.
Segmentation
Adobe Analytics offers multi-channel analysis of your customers, providing you with a precise understanding of your target audiences.
Predictive marketing
Thanks to the large amount of data obtained, Adobe Analytics allows you to predict what your customers want and create personalised marketing campaigns that meet their needs. An Adobe Analytics agency such as Eskimoz can assist you in optimising these campaigns.
Data visualisation
Adobe Analytics provides various data visualisation options such as graphs, dashboards, and histograms to help you better understand and interpret your key performance indicators (KPIs).
Our Methodology
Set up, track and analyse
Step 1
Understanding your needs
Our Adobe Analytics agency will communicate with you to understand your analytics needs and the elements already in place in your business.
Step 2
Defining your strategy
Based on your objectives, our Adobe Analytics agency will determine the KPIs to track and propose a tagging plan to monitor the key data points.
Step 3
Implementation
Next, the different elements will be set up on your website or mobile application, and the tagging plan will be tested.
Step 4
Measurement
The different statistics will then be tracked and grouped together in dashboards.
Step 5
Support
We’ll be with you every step of the way, training you to use Adobe Analytics and maintaining your reports.
Eskimoz
Your Adobe Analytics agency
Expertise
Our consultants are Adobe Analytics certified and proficient in managing and optimising web analytics platforms.
Pedagogy
Throughout our collaboration, we’ll communicate with you about our actions and provide training on the tools used.
ROI vision
With a precise view of your data, you can optimise your marketing actions, reduce your acquisition costs, and maximise your ROI.
FAQ
Any questions?
Adobe Analytics, formerly known as Omniture, is a must-have web analytics tool. Its numerous features allow you to gain a deep understanding of your customers through data collected from various channels in real-time.
You also get detailed audience segmentation based on the different stages of the purchase journey.
By using advanced technologies such as artificial intelligence, machine learning, and predictive modelling, you can obtain complex information that is still easily readable.
While Google Analytics has recently been deemed illegal, the web analytics platform Adobe Analytics seems to be GDPR-compliant.
The platform offers numerous GDPR features and tools to help you manage your data, as well as track the KPIs that you can or cannot use based on user consent.
Working with an Adobe Analytics agency like Eskimoz ensures optimal data processing. Our experts are accustomed to managing and processing large amounts of information through dedicated web analytics platforms.
Once we’ve discussed your objectives and needs, our Adobe Analytics agency takes care of all the technical aspects to bring up the KPIs that really matter to you. The data is easy to read through customised dashboards. You can easily discuss KPIs in real-time and then adjust your marketing actions.
