B2B SEO Agency
The B2B SEO Agency Built to Drive Qualified Leads and Revenue
We build B2B SEO strategies to grow your organic visibility, attract decision-makers, and turn search into a predictable source of qualified leads and revenue.
They trust us
A Performance-Led B2B SEO Strategy
We combine expertise and data to deliver results-oriented B2B SEO strategies, tailored to your challenges and your market.
Competing Approaches
The Eskimoz Approach
B2B SEO Supports the Entire Buying Journey
B2B purchase decisions involve multiple stakeholders, extended research phases, and high-value transactions. Without content mapped to each stage of the funnel, your pages attract traffic that never converts.
B2B SEO means producing expert content that captures demand at every touchpoint — from early-stage awareness to the final vendor comparison — and turning organic search into a channel that contributes directly to pipeline.
Eskimoz App
A platform for managing your B2B SEO visibility and connecting search performance to acquisition.
Omnichannel
Centralise SEO, PPC and other channels to analyse the contribution of each to your acquisition.
SEO / PPC Synergy
Cross-reference SEO and PPC data to adjust budgets, avoid cannibalisation and focus your investment where it counts.
Brand Protector
Identify competitors bidding on your brand keywords and adjust your bids to reduce unnecessary spend.
Our B2B SEO Methodology
A B2B SEO method built on search data, CRM insights, and real buyer behaviour.
AI in Service of B2B SEO
We use AI to leverage your data, prioritise key queries and structure strategies aligned with real B2B buyer behaviour.
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Our AI agents continuously analyse data from search engines, queries and your competitors. They identify actionable SEO opportunities quickly. This allows you to prioritise high-impact actions and concentrate expertise on what truly matters.
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We industrialise content creation by combining AI with expert validation. Semantic analysis, editorial structure, SEO optimisation: every piece of content is designed to address B2B search intent and support complex purchasing decisions. This approach allows high-volume production without compromising quality or performance.
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We analyse your presence in responses generated by AI search engines. Sources cited, content structure, authority signals. Every element is examined to understand your real visibility. This audit identifies the areas to focus on to maximise your visibility.
Our B2B SEO Expertise
B2B SEO Audits
Assess your website’s technical and content SEO position in full.
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We conduct a full audit of your website and all its pages to gain an understanding of its strengths and weaknesses. Our technical specialists thoroughly check your site — from URL structures to hreflang tags — and supplement this with a full analysis of your current keywords and your competitors’ keywords.
SEO Strategy for B2B
Build a keyword strategy tied to qualified leads, not just traffic volume.
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We analyse the most relevant keywords for the markets you hope to target, factoring in competitiveness and commercial intent. We check that the keywords selected are likely to drive qualified leads and revenue, leveraging your CRM data where possible.
Content Creation for Conversion
Produce expert content that ranks and converts decision-makers.
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Our content is handcrafted with different B2B audiences in mind. We create expert content that piques the interest of your audience and search engines alike. Our network includes hundreds of copywriters specialised in every niche to ensure the depth and authority your content needs.
Authority-Driven Link Building
Strengthen your domain authority with links that signal industry expertise.
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Our link-building strategies strengthen your domain authority in each country in which you’re planning to establish a presence. Link building can significantly enhance your impact in these regions, enabling your site to reach high-ranking positions that drive traffic and make a real difference.
Multilingual SEO for International Growth
Scale your B2B organic presence across borders and languages.
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Global SEO strategies enable you to develop cross-border traffic and scale your brand worldwide. With experts based in 5 countries, we can help you implement an international B2B SEO strategy adapted to specific regions, languages and buyer behaviours.
Dedicated B2B SEO Experts
Our consultants structure your B2B SEO strategy according to your challenges and your markets, deploying the right expertise at the right moment. Every project is overseen by a dedicated Business Partner responsible for the coherence of your strategy.
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Florian Painset
International SEO Director
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Laura Jorge Jacobo
SEO Manager
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Sylvain Laneyrie
Technical SEO Director
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Lou Pichard
SEO Director
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Sofia Balestra
SEO Specialist
Our Client Success Stories
“Eskimoz helped us build a coherent SEO strategy and significantly expand our keyword coverage. We gained meaningful visibility on key areas of expertise and improved our ability to generate qualified leads.”
Hervé-Pierre Tahi
Head of Marketing Operations
+ 150 %
Year-on-year organic traffic growth
2 600 +
New backlinks acquired
Explore and Anticipate B2B SEO
Access our content to understand the evolution of B2B search and the strategies that drive qualified leads.
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FAQ: Got Questions?
What is B2B SEO?
B2B SEO is the name given to search engine optimisation strategies designed for business-to-business companies. This form of SEO targets businesses as customers, and is tailored to the specific goals of B2B brands — attracting decision-makers and generating qualified leads rather than simply maximising traffic.
What is the Difference Between B2B and B2C SEO?
B2B SEO differs from B2C SEO in a number of ways. The keyword targeting used in B2B SEO strategies tends to pinpoint the particular search terms used by decision-makers. Content too is designed to appeal to these buyers, and will include articles, guides and case studies made with specific professionals in mind.
What is the Importance of SEO to B2B Marketing?
SEO is an integral part of any good B2B marketing strategy. It ensures that brands can be found on search engines when decision-makers are actively researching solutions. This drives qualified traffic, improves brand awareness and creates a sustainable inbound lead channel.
Does a B2B SEO Strategy Work for All B2B Industries?
B2B SEO strategies vary from industry to industry and should always be designed with a company’s specific target markets in mind. While the same strategy won’t work for every sector, a tailored, data-driven SEO campaign will always improve the results of a B2B company.
Does B2B SEO Drive Qualified Leads and Sales?
Yes, B2B SEO strategies drive qualified leads and sales. By improving the rankings of search terms most commonly used by decision-makers, these strategies put a brand’s products and services in front of the people that really matter. This results in measurable improvements in both qualified leads and revenue.
How Do You Choose a B2B SEO Specialist Agency?
When selecting a B2B SEO agency, look for experts with a strong background in B2B marketing and a clear understanding of complex sales cycles. Check their track record in your sector, their ability to integrate CRM data into strategy, and their expertise in creating content that resonates with professional buyers.
How Do You Measure the Performance of a B2B SEO Strategy?
Performance extends beyond rankings or traffic. At Eskimoz, we analyse conversions, lead quality, acquisition cost and the contribution of each keyword to pipeline. SEO data is cross-referenced with CRM metrics to build a complete picture and identify the most profitable opportunities.