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Increasing Brand & Non-Brand Organic Traffic

HERO started when one of the founders was left on hold to a book store whilst browsing their website. Local businesses were harnessing WhatsApp to engage with customers and this led the founder to wonder why he couldn’t just text the store what he was looking for.

When HERO wanted to accelerate their growth because they were starting to expand, they reached out. HERO had no organic presence to the point where they weren’t even appearing for their brand name. Their ads were poorly set up with low budgets too.

After 1 year Results

  • 11,500

    keywords with visibility

  • 1st

    place on non-brand target keywords

  • 1st

    page on brand keywords

Our Solution

We hoped to redevelop the HERO website to make it more SEO friendly. We planned to curate content to ensure they ranked for target keywords and increased their organic presence. As well as focussing on non-brand terms, the goal was also to appear for brand keywords such as ‘HERO’ in the UK and US.

After extensive keyword research, we re-developed their site on WordPress to make it SEO friendly and wrote the accompanying content.

We also developed their ad campaigns across Google and LinkedIn and supported their transition to Hubspot for enhanced lead scoring and tracking.

HERO now ranks for 11,500 keywords worldwide including competitive brand keywords such as; ‘hero’, and ‘hero shop’, and non-brand keywords like ‘virtual store’ and ‘virtual shopping’.

Organic traffic increased by 143% as a result of the SEO strategy that was implemented and significant qualified leads & revenue were generated from paid activity.

Case studies

Client success stories

Tourism GuestReady

Learn how GuestReady successfully increased its organic traffic internationally in various markets by partnering with our expert teams.

E-Commerce Petit Bateau

Find out how Petit Bateau teamed up with our experts to increase the share of SEO of traffic as well as its associated revenue.


Find out how PwC improved its semantic coverage by partnering with our teams at Eskimoz


Our Commitment

  • Expertise

    Since 2010, we have worked with over 2000 clients across 90 countries. This extensive experience enables us to address your challenges with precision.

  • Passion

    We are a team of passionate individuals who constantly stay abreast of industry developments. This mindset ensures that you work with consultants who are deeply committed to your success.

  • Performance

    We guide you in implementing a results-driven strategy. Our commitment is to make a tangible impact on your business by providing avenues for growth.

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