Facebook Ads Agency
Unlock the Full Advertising Power of Facebook
We support your business in managing and optimising your Facebook advertising to achieve your acquisition objectives.
They trust us
A Performance-Led Facebook Ads Strategy
We combine media expertise, data analysis and continuous optimisation to turn your Facebook Ads campaigns into a genuine acquisition engine.
The Standard Approach
Our Approach
Data-Led Facebook Ads
The rules of the game are changing on Facebook. Meta’s algorithms now analyse thousands of signals to serve the most relevant ads. Targeting, creatives, behavioural data… everything influences performance. A successful Facebook Ads strategy is built on experimentation, analysis and continuous optimisation to turn attention into measurable business results.
Eskimoz App
A proprietary platform to manage your Facebook Ads investment and improve your marketing performance.
Omnichannel
Analyse performance by centralising SEO, PPC and display data in a single dashboard.
Shoppiz
Improve the visibility of your products through product feed optimisation.
Brand Protector
Protect your brand on Google Ads with intelligent bid management.
SEO / PPC Synergy
Cross-reference SEO and PPC data to target the most profitable keywords.
Our Facebook Ads Methodology
A structured method for driving the performance of your Facebook Ads campaigns.
AI Working for Your Campaigns
An AI-first approach to accelerate performance, automate operational tasks and sharpen the precision of your Facebook Ads strategy.
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AI agents specialised in paid media analyse advertising data, audiences and historical performance to quickly structure your Facebook Ads campaigns. They generate targeting recommendations, ad structures and optimisation directions, freeing up human expertise for strategic decisions.
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AI-assisted creative production to supply your Facebook Ads campaigns with high-performing visuals. Analysis of competitor ads and engagement signals enables rapid production of creative variations and identification of the ad formats best placed to maximise conversion.
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Analytical models identify early warning performance signals in your Facebook Ads campaigns. By cross-referencing audience data, historical performance and user behaviour, this approach allows bids, targeting and delivery to be adjusted before any performance dip appears.
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The rise of generative engines is transforming how users discover brands. We prepare your paid strategies for these environments by structuring data, content and brand signals so your business can emerge within the future advertising interfaces of conversational AI.
Our Facebook Ads Expertise to Maximise Your Conversions
Advanced targeting, ad creation, tracking and optimisation: comprehensive expertise to maximise the performance of your Facebook Ads campaigns.
Advanced Targeting and Segmentation
PAIDIdentify the audiences most likely to convert using Facebook's behavioural data.
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The performance of a Facebook Ads campaign depends heavily on the precision of its targeting. We analyse first-party data, engagement behaviours and intent signals from the Meta ecosystem to build high-potential audience segments. Lookalike audiences based on your best customers, segmentation by engagement level or advanced behavioural targeting… Every campaign is built on an audience structure designed to maximise conversions and improve advertising profitability.
Facebook Campaign Management
PAIDBuild Facebook Ads campaign architectures optimised for algorithmic learning.
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Campaign structure directly influences Facebook ad performance. Our Facebook Ads agency works closely with Facebook's teams. Our Facebook Ads experts benefit from best practices and are kept informed of upcoming trends to help you design campaign architectures aligned with your business objectives. Ad set organisation, budget allocation, choice of optimisation objectives… Every parameter is calibrated to improve the delivery of your best-performing ads.
High-Performance Retargeting
PAIDRe-engage audiences who have already shown interest in your business.
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Retargeting is one of the most profitable approaches in Facebook Ads. We design retargeting sequences tailored to different stages of the user journey (site visitors, users who have engaged with your content, social audiences or basket abandoners). Each advertising sequence adapts the message, visual and offer to reignite interest and increase the likelihood of conversion, while keeping acquisition costs under control.
Meta Pixel and Advanced Tracking
PAIDMeasure the true impact of your Facebook Ads campaigns with precision.
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Reliable tracking is essential for effectively managing your Facebook Ads campaigns. We configure the Meta Pixel, conversion events and connections with your analytics tools to accurately track the actions taken by your target audience. Setting up server-side tracking, deduplicating conversions and monitoring data quality gives us reliable signals to feed the advertising algorithm and improve campaign performance.
Ad Copywriting
PAIDWrite Facebook Ads copy designed to capture attention and drive action.
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On Facebook and Instagram, users are exposed to an enormous volume of content. The quality of your ad copy is therefore decisive. We develop hooks, value propositions and calls to action that capture attention from the very first lines. Each ad is crafted to fit the conventions of social media while reinforcing your brand's credibility.
Ad A/B Testing
PAIDIdentify the best-performing creative and audience combinations.
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Continuous experimentation progressively improves the performance of Facebook Ads campaigns. We test different variants of visuals, ad copy, ad formats and audience segments. Analysing results allows us to identify the creatives and marketing angles that generate the most engagement and conversions. These findings then feed campaign optimisation to increase effectiveness.
ROAS Optimisation
PAIDMaximise the return on every pound invested in Facebook advertising.
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ROAS optimisation relies on detailed analysis of advertising performance. We track key metrics such as acquisition cost, conversion value and media return on investment. Campaigns, audiences and creatives generating the most value are progressively scaled, while underperforming investment is reallocated. This approach allows us to sustainably improve the overall profitability of your Facebook Ads campaigns.
Ad Creative Production
CONTENTDesign creatives capable of standing out in the news feed.
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The visual is often the first point of contact between the user and your ad. We design creatives suited to Facebook and Instagram formats: images, carousels, short videos and immersive formats. Every visual is crafted to capture attention in the first few seconds, clearly communicate the value proposition and encourage interaction. Creatives are then tested and optimised to identify the best-performing formats.
Our Facebook Ads Experts
The consultants selected for your project have a thorough command of the full Facebook Ads ecosystem: advertising data analysis, campaign structuring, audience optimisation and performance management to improve your acquisition results, ROAS and overall advertising profitability.
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Audrey Pons
Head of Paid Social
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Chiara Del Vanga
Team Leader PPC
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Mathieu Arlant
PPC Expert
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Nathan Bani
Paid Media Consultant
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Tom Glaigevitch
Head of Content Strategy
Our Clients’ Success Stories
“Eskimoz has enabled us to structure our SEO strategy on a European scale and turn it into a real growth driver for our e-commerce business. Their support has been key to achieving our performance targets.”
Alisson Cotret
Head of European Acquisition
+ 11 000
New pages indexed internationally
+ 149 %
Increase in organic impressions
Explore, Understand and Anticipate the Evolution of Paid Social
Boost your sales
FAQ
How Does Facebook Ads Work?
To use Facebook Ads as an advertiser, you need to access Business Manager and specifically Ads Manager. This is where campaigns are created.
Configuring your Business Manager correctly means setting the right currency and time zone. Through Facebook Ads, you will also need to add a pixel to your website or app to track important actions (newsletter sign-ups, basket additions) and retarget the relevant users.
To get the most out of this channel, working with an expert Facebook advertising agency is strongly recommended… like ours!
How Do You Run Ads on Instagram?
To run paid campaigns on Instagram, you need to go through Facebook Ads regardless of format. Photo, video, carousel, Instagram Stories and Reels are all formats available to you.
For effective Instagram advertising, it helps to tell a story, showcase products with compelling visuals, or work with influencers.
You will need to go into Ads Manager, create a campaign, choose your objective, and then define your audience targeting and placement. From there, you set your budget and add your visuals and ad copy.
What Budget Do You Need for Facebook Ads?
Getting started on Facebook Ads does not require a large budget. To test the platform, its formats and the various targeting options, a few hundred pounds is enough.
However, if Facebook is a core part of your marketing strategy and you are relying on it to achieve your objectives, having a defined budget by month, quarter or year makes sense. Some clients spend over £5K per month on Facebook Ads.
One advantage of the platform is that you can set a budget per campaign or per day.
What is the Average CPC on Facebook?
Cost per click is the price the advertiser pays when a user clicks on their ad. On Facebook, this typically ranges from $0.35 to over $3, with an average CPC of around $1.70.
Facebook CPC varies based on several factors including your industry, the quality of your content, your advertising objective and the relevance score assigned by Facebook. To bring costs down, running an A/B test is advisable to identify the best-performing ad.
Why Use the Meta Pixel for Your Facebook Ads Campaigns?
The Meta Pixel accurately measures the actions users take after seeing or clicking on an ad. It collects essential data such as page visits, basket additions and purchases. This information improves targeting, enables retargeting audiences to be built and feeds Facebook Ads’ optimisation algorithms. Without a correctly configured pixel, campaigns have fewer signals to learn from and optimise ad delivery.
Which Ad Formats Perform Best on Facebook?
The best-performing formats vary by marketing objective and industry. Short videos often generate strong engagement and improve brand recall. Carousels are particularly effective for showcasing several products or features. Immersive formats such as Stories and Reels are well suited to capturing attention on mobile. Effectiveness ultimately depends on the quality of the creative and its ability to communicate the value proposition quickly.
How Long Does It Take to Optimise a Facebook Ads Campaign?
A Facebook Ads campaign typically needs several days to exit the learning phase. During this period, the algorithm tests different combinations of audience, bid and delivery to identify the users most likely to convert. Initial optimisations can take place after a few days, but a complete analysis of performance often requires several weeks of data. This period is what allows you to identify the audience segments and creatives that genuinely perform.